I am very pleased to welcome David Taylor of MAD Balloons, Sydney, Australia as a guest blogger on The Very Best Balloon Blog!
David has just been announced as one of the World Balloon Convention Instructors for 2012, he made his debut international appearance at WBC 2010, were his classes were extremely well received, sharing his wealth of knowledge and experience.
His classes will include: Decor With REALLY BIG Balloons & Fantastic Foil Mix-Up!
For more information regarding the World Balloon Convention click here
David has been successfully operating MAD Balloons in Sydney, Australia for more than 19 years and has built a reputation as one of Sydney’s best corporate balloon decor providers. With his innovative designs and a host of loyal clients, David’s enthusiasm and passion for balloons has grown and maintained his company’s success. He was a founding member of the Qualatex Balloon Network Chapter in Sydney and is a member of the Australasian Balloon Artists and Suppliers Association (BASA). David has a bachelor’s degree in education from Sydney University and not only enjoys teaching a wide array of balloon art techniques, but also how to start and grow a business.
We know that our balloon designs are the most cost effective way of decorating a space, but we need to continually convince our clients of this fact. To do this we need to show them “big impact” creations that can be achieved on a small budget. The economic times are making things a bit tight at present, so time to knuckle down and get creative. I started working on some “recession proof” concepts and realized the answer has been staring me in the face.
Qualatex Tapers and Starpoints
I created this superstar arch recently for a clients whose company was celebrating their 21st year in business. It was an event being put on for the staff. You want impact, this design has plenty! I showed it to my client and she remarked, “David that is wonderful, but we can’t afford it.” She associated big impact with big cost. When I told her the price, she ordered two of them, one for each of the main entry doors.
The Tapers and Starpoints are inexpensive and when they are air filled, we are talking about one or two dollars. The only helium in this design is the top two tapers, the 36”stars and the 21 number shapes. The benefit is that it has huge perceived value. It is the WOW effect. This design also has the flexibility to be transformed to fit your clients particular theme. Replace the blue foils with some ‘Queen for a Day’ shapes and you create a different look.
This low cost and high perceived value is the key to driving up profits in your business. Do not let the tough times get you down - Get to work! You are a creative and highly talented bunch of people. You have so many resources at our fingertips, you just have to apply some imagination, and Bingo. You will create some sensational designs.
I am looking forward to coming to World Balloon Convention in March 2012. I have a number of other designs based on the big impact, small budget principle. I am using them in my business right now, and I look forward to seeing you at WBC, and sharing them with you then. Here is a little sneak peek at some of my recent taper and starpoint ideas.
In the meantime please feel free to check out my blog http://madballoons.blogspot.com/