Friday, March 6, 2015

'Brighten her day with Balloons' - A little inspiration for Mother's Day

Mother's Day is celebrated by over 50 countries around the world, but not all on the same date. Starting in February in Norway going right through to December in Indonesia, each country celebrates their date according to custom or religion.
The Greeting Card Association estimates that more than 150 million Mother’s Day cards are exchanged in the U.S. every year, making Mother’s Day the third largest card-sending holiday after Christmas and Valentine’s Day.
In the UK, the Greetings Card Association states that Mother's Day remains the largest Spring Seasons card sending event, with a value of £50.40m.
Knowing how successful a comparative industry is on key seasonal dates such as Mother's Day is a good benchmark for our industry.
With less than 2 weeks until we celebrate Mother's Day in the UK, I thought it might be a good time to look at some last minute ideas that we can promote to our customers, however for those of you in other parts of the world, you have a little more time to prepare.
Let's start by making sure that our customers know that we have some great Mother's Day balloons available! Download this great poster that is available from the Mother's Day Business Booster. 

For design idea's and inspiration, once again check out the Mother's Day Business Booster, and if you are a QBN Member don't forget to check out the QBN Member's extra's page (you will need to sign in with your QBN number and password).













Don't forget that there is a fantastic selection of Mother's Day Bouquet Idea's available in the Professional Resource's section on the Qualatex website.











If you're a Pinterest lover like me, then don't forget to check out the Qualatex Mother's Day Pinterest boards.

Here's a very interesting fact from Pinterest for BusinessNearly 2 million people save Product Pins to one of their boards every single day. And they don’t just dream about the things they want—they go out and get them. According to Nielsen data93% of Pinners shopped online in the last 6 months. Comscore also found that women on Pinterest are 30% more likely to shop or buy online than the average woman.




And if you have not had time to check out your Jan/Feb/March 2015 Balloon Images then make sure that you look at the awesome Mother's Day designs from Bob Armstrong of Doctor Bob Balloon's Unlimited. QBN members can download this article from the QBN Member's area in the Mother's Day Business Booster.






Great news! We have another great Spring Holiday Design Contest starting on April 6, 2015. So don't forget to take pictures of all your Spring Designs using Qualatex balloons! 


Happy Ballooning and wishing you a very successful Mother's Day campaign.

Sue


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