Following on from part 1 of this series of blogs, I asked a few of our lovely industry professionals if they would kindly share a little of their experience working with their die-cutting machines.
"Personalising balloons has become an integral part of WOW Balloons. We would not be without our 'little Silhouette'.
They have become so popular, if you show anyone a personalised 3 foot column, 9 times out of 10 they will buy it! We often find that they will buy 2 so that they can be positioned at the entrance of the venue. It's certainly added another W to our 'WOW', so from my point of view, it was money well spent."
- Debbie O'Neill, Wow Balloons, Essex, UK
Dominic Cassidy of All Things Fun, County Durham offers these thoughts:
ProsThe ability to say "yes" to our customers! Having the right balloon at the right time is pretty hard at times, however being able to customise with vinyl means we can do pretty much anything. Fast, create a simple design and cut within minutes. The up-sell, adding names and ages to balloons gives us a great opportunity to add extra value for the customer with extra profit for us. Unique Selling Point (USP) Gives your business that added extra that the large multiples do not do. Gives us another avenue to be creative. Consistency, Being able to make both eyes the same is one of life's simple pleasures! Additionally if your customer would like half a dozen of the same design… no problem!
With the ability to offer so much we have to be careful not to spend too much time on the design for the price point you are working at.
Create some go-to templates. We have them set up for Birthdays, Christenings, Weddings and Engagements. Having these means we simply need to change the details (Name, Date, Age, etc.) and cut it out. Make sure you have examples of work that you have done (and like to do); this will help lead customers into making a choice.
Dominic Cassidy, CBA will be teaching Twisted Classic Decor at the Qualatex US Tour - visiting Columbus 21st September, Charlotte, 24th September and Phoenix, 28th September! Don't miss out... you still have time to book your place!
"The very first opportunity that we had to see the Silhouette Cameo in action was last summer when we visited Sue Bowler's home, when Sue made Colin his very own personalized Conwin Balloon Apron!!! We immediately saw the potential for our corporate clients and bought one as soon as we got home. With help from Sue and Dominic Cassidy, we put our Cameo to work immediately and use it every chance we get. The more you use it, the more ideas you come up with.
Everyone loves to see their name in lights and our corporate clients are no different.""The ability to include their logo in our custom decor programs really adds to the overall finished package. The possibilities are endless given the variety of sizes, shapes and colours of Qualatex Microfoil balloons!"
- Colin & Jeannie Stewart of Stewarts Balloons, Ontario, Canada
When I look around the internet at Facebook and Pinterest, I see some truly fantastic personalised balloons! It's amazing in such a relatively short time how we have embraced the die-cutting machine and are producing some magical results!
I would like to take this opportunity to thank Debbie O'Neill, Dominic Cassidy and Colin & Jeannie Stewart for sharing their own personal experiences!
To complete this series of blogs, I will be exploring other ways that we can use our die-cutting machines to create exciting and unique balloon designs! Part 3 coming soon!