Monday, February 25, 2013

Sweet trends... this years pretty pastel colours!

Spring is about to burst through for many of us in the northern hemisphere... and I think that we have all had enough of the snow and cold cold days!


On opening my monthly (women's) magazine I was excited to see such a stunning collection of fashion ideas for the Spring that reminded me of 'sugared almonds', a beautiful array of pretty pastel shades!



So, I flicked open my NEW Qualatex catalogue and selected the balloons colours that reflected the same stunning shades! And look at how beautifully they blend together! 





NEW Caribbean Blue
Pearl Mint Green
Pearl Peach
Ivory
Pearl Lemon Chiffon
Pearl Pink
Pearl Lavender


Monday, February 18, 2013

Shoestring Marketing - Tear Off Fliers

Over the next few weeks, I thought that it would be good to look at some different marketing ideas on a 'shoestring'! Rather than create one long blog, I have decided to post each idea in bite size pieces, so that you can take each one and see if they will work for you and your business!

Marketing tips
Tear- Off Fliers

Here's a great but simple marketing idea, create your own 'Tear-off Flyer'.

 Let's looks at the pro's...

  • You can target your advertising campaign. The flier that I have created as an example could be taken to play groups, school nurseries, libraries, or community halls and church groups where play groups meet and hopefully all with a noticeboard! All you need to do is some research as it's your local market that you are targeting! 

Tuesday, February 12, 2013

The 'Art' of Fantasy Flowers!

Fantasy Flowers... love them or hate them?


Sue Bowler
Mother's Day Design created by Sue Bowler CBA


I know that this is a bit of a 'bold' statement, but it's true, there are those of us who can see that using this technique can enhance a balloon design and there are those who don't think that they have any place in the balloon industry... which one are you?

Monday, January 28, 2013

Beautiful Gift Wrapped Microfoil® Hearts


If you are looking for a great add-on for Valentine's Day, this lovely gift wrapped Qualatex® Microfoil® hearts are just perfect!
These beautifully wrapped hearts are quick, simple, and inexpensive to make, however, the perceived value is so much greater!


If you have a retail store, you should be selling 100's of these all year round! So, don't delay, fill a vase today, and position the vase right by your point of sale. Don't forget to add a little ticket that says —"buy me now, I last forever! I'm yours for only $£", and remember that customers like to see a price rather than having to ask!


Friday, January 25, 2013

Valentine's Balloon Character Step- by Step from me to you xox



With only 3 weeks until Valentine's Day, here is another great design that your customers will love!


Monday, January 14, 2013

Are you ready for Valentines day?

With Christmas and New Year a distant memory - it's now time to turn our focus to Valentines day!

Last week I was in Denmark, at Pegani, Denmark's Qualatex Distributor with a great group and together we created some fun designs for Valentines day!


Sue Bowler
Mischievous Monkey with Love in his Tummy! - Design by Sue Bowler CBA

Wednesday, January 2, 2013

Sue's 2012 review... the best bits! Part 2

Happy 2013 everyone!

Well 2013 has finally arrived along with a lovely crisp and sunny morning, making it somehow feel like a new year! 

2012 was a great year for fantastic events and not such a great year with the helium 'crisis'. But Qualatex jumped to the rescue offering a range of 1 day demonstrations and a fantastic booklet filled with inspiring air-filled designs - The Qualatex Air-filled Advantage! Which if you did not get a copy is available to download just click HERE 

So here are my remaining 'best bits' from 2012!