Wednesday, November 15, 2017

Are You Ready For The Festive Season?

Make the most of the festive season with these top tips.

1. Get prepared

You may feel like Christmas is still a long time away, but before you know it, it will be mid-December! For some small businesses, Christmas can be the busiest time of the year, while others may find that things quiet down in the run-up to the new year. Whichever it is for yours, you need to plan accordingly — especially when it comes to finances. If you’re expecting Christmas to be one of your busiest periods, you’ll need to make sure you have the resources to meet demand — whether that’s time, staff members, products, or anything else.

How fabulous is this festive wreath designed by Tope Abulude, CBA and Dominic Cassidy, CBA! It would look stunning as part of a Christmas display. Did you know that if you are a QBN member you can download the recipe? Just visit, log in,  click on Inspiration, then click on Explore Decor. It's quick to find if you refine your search to "Christmas" in Occasions.
2. Think about your festive marketing
Christmas provides plenty of opportunities for themed marketing events, no matter what kind of business you run. Pick something that works for you and your target audience to make the most of the festive season. Write a festive email newsletter to keep your customers up-to-date with any offers that you are promoting during the Christmas period. It is the best way to get hold of as many of your customers as possible without investing too much money.
For those of you who have a die-cutting machine such as a Silhouette Cameo, consider making window vinyls to display a message or special offers. Snowflakes and a message looks fabulous!

You can download some great files for free from, like this Merry and Bright design that would make a great window decal. When you download from FontBundles and DesignBundles, you will get the image in several formats including jpg, png, ai, and svg.

And don't forget to add a festive element to your website! It's amazing how many people forget to update their websites for seasonal events! 
Smilin Snowman by Cam Woody, CBA,
Pioneer Balloon Company
3. Arrange a Christmas Event

Everyone is going to be on the lookout for a great deal this Christmas, so consider arranging a Christmas event where you offer free gifts or special discounts. Offering a free gift when your customer spends over a certain amount in your store will have the power to increase your customers' average spend, as many people will spend over the threshold to get a free gift.

Quick Link Friendly Reindeer
by Cam Woody

4. Be on-trend!

Think about what's hot right now! Giant balloons and giant balloons filled with confetti are one of this year's hottest trends! Make sure that your customers are aware that this is something you offer, along with confetti-filled Deco Bubbles, too! 

The NEW 24" "Frosty Snowflake" Deco Bubble will be a sure hit this winter!

24" "Frosty Snowflakes"
U.S. Patent No. 6,782,675

It's time to get creative and ready for a fabulous festive season! 

Happy Ballooning!