Monday, February 17, 2014

Boost your sales by combining gifts and Qualatex® balloons.

Combining gifts and Qualatex® balloons was my challenge for the 2014 Spring Fair Stage demonstrations! It was a great opportunity for me to look at different ways to incorporate balloons with everyday items that are sold in gift stores.

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We started by selecting a variety of gift products such as candles in a presentation glass container, a lovely gift for Mothers Day or Birthdays, we also found cute children's mug, an item that many gift stores sell, and a decorative boxed glass that was perfect for a milestone birthday!

So here was my challenge, how could I create something that incorporated the gift within my design to create a whole piece rather than just adding a bunch of balloons?

Monday, February 10, 2014

'Your store window is your face'... some great window display advice from Doctor Bob BALLOONS UNLIMITED

You should never underestimate the power of a great display, whether a store window or exhibition!
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Doctor Bob - BALLOONS UNLIMITED

Last Christmas many of us were completely wowed by the Christmas window display that was created by Bob Armstrong CBA and his team at Dr Bob BALLOONS UNLIMITED in BARRY, WALES.

Christmas Window display
by Doctor Bob BALLOONS UNLIMITE

The window was filled with a magical selection of balloons, everything from a Tin Solder, Christmas tree's, Elves, snowmen and of course Santa Claus! I can imagine small children with their parents peering through to see all the beautiful displays... a true winter wonderland of excitement!
But these displays are not merely to create a display, each and every item on display is something that can be purchased by their customers, what a fantastic way to show off your skills!

Thursday, February 6, 2014

An opportunity to take a 5 minute tour around the Qualatex Stand at the 2014 Spring Fair.

I cannot exactly remember how many years I have been part of the Qualatex Spring Fair crew, but it is quite a few now and I have enjoyed each and every one of them!

www.SPRINGFAIR.com

For a number of years I have been invited to create the designs for the window displays, which is a huge honour for me as well as a massive challenge... what can I make to show off the new range of Qualatex balloons at their Very Best? I was pretty lucky this year as most of the theme's were totally 'up my street', very feminine, I even think that my Teenage Mutant Ninja Turtle was a pretty version!


Thursday, January 16, 2014

Inside Out and Upside Down... the versatility of a Qualatex Geo Blossom!

'Love Stack' - A great design for Valentines
Created by Sue Bowler CBA
Here is my newest design idea for Valentines Day, I have named it 'Love Stack' (designs are easier to sell when you name them). The name Love Stack is a play on that very famous song 'Love Shack' (baby love shack) by the B52's - you'll be humming that all day now...

It uses Qualatex Geo Blossoms in a different way (which I know some of you do this already), but this is my first time for a while and I have enjoyed re-visiting this technique!

So for those of you who have not used the inside-out method here's how simple it is!

Geo Blossom Flower Assortment

Monday, January 13, 2014

He's from France, his design style is awesome and he's teaching at the World Balloon Convention...it is my pleasure to introduce Monsieur Jose Luthman!

Jose Luthman CBA
Design Created
By Jose Luthman CBA
Many of you will already know Jose (pronounced Jo-ze), especially balloon artists from around  Europe as he has been an instructor in France, for a number of years, teaching at a variety of different balloon events including ABC (Sunny Twist) and Qualatex Events around France, at the Qualatex Event in Oxford in 2012 and at BACI last year! I am sure that you will have seen a selection of his work in Balloon Images Magazine or posted in the Qualatex Facebook Group?

Stylish, elegant and creative are probably the best words that I can find to describe Jose's balloon 'art', maybe it is true that the French really do have that 'chic' edge when it comes to design?



This will be Jose's first time teaching at the World Balloon Convention (WBC) so I took this opportunity to ask Jose a few questions about his forthcoming experience!

Thursday, January 9, 2014

Yes it's time to get ready for Valentines 2014!

'Monkey Love' - Design by Sue Bowler CBA

I wonder why most people leave buying their Valentines Day gifts to the last minute? Maybe it's just human nature or because people are still in a post Christmas recovery mode or maybe it's because they have no idea what they should buy?

Valentines day is a strangely funny celebration as it means different things to different people...maybe a person has been in a long term relationship and the word 'love' is a familiar saying, however, there are those who's relationships are nowhere near using that word (LOVE) and they certainly don't want to send or give anything that is remotely soppy!
I love you Script Modern # 29133

Friday, January 3, 2014

Happy New Year...and welcome to 2014!

I hope that you had a very productive 'ballooning' Christmas and New Years eve, and even managed to fit in and enjoy some family time over the holiday period! 

Looking at the Qualatex Facebook Groups it appears that many of you were busy creating some awesome Christmas and New Years decor, which is fantastic, congratulations to you all!

Before I start working on a heap of 2014 projects (which is always very exciting), I would like to take a quick look back Christmas 2013!

Starpoint & Taper Wall - by Sue Bowler CBA
I personally had a very busy time leading up to Christmas working with my husband John. As many of you will know, BAPIA -- the Balloon and Party Industry Alliance, took on the fantastic task of organising balloon decor for Great Ormond Street Children's Hospital annual Christmas parties, held for all the sick children and their families. 
In 2 days the GOSH team and their many volunteers hosted 4 parties with over 2000 children and adults attending, along with a whole host of well known UK celebrities... so a great opportunity to show balloons at their very best!