Tuesday, March 26, 2019

Toñy Moncada: Creating Magnificent & One of a Kind Balloon Decor!

When Toñy Moncada, CBA of Globofiesta, in Elche, Alicante, Spain was approached by a client to decorate their three month old son's Baptism, she never would have imagined  the amazing balloon journey she was about to undertake! 


Tony Moncada CBA Globofiesta


I interviewed Toñy last year for the Very Best Balloon Blog,  entitled Introducing Toñy Moncada. At the time Toñy was teaching at the OnArt Event in Barcelona.Whilst observing her class, I was both inspired and captivated by her style. She was using techniques that I had never seen before, and she has meticulous attention to detail. I discovered then that Toñy is very passionate about balloon art and creative dècor, a fact which is obvious to anyone who meets her. She loves to work very closely with and build solid relationships with her customers, and excite them with her creative designs and ideas! 


"What made me decide the type of decoration was undoubtedly the venue that had been chosen for the event - a room with large ceilings, which we had to transform completely! It was clear that it should be organic decoration."


Toñy at work, preparing the many 1000's of balloons that she would need for this installation.

As with all jobs, there were a few challenges. The first of these challenges was colour choice, as the invitations and posters had already been designed and it was important that the decor coordinated with it.


The combination of colours were: 

  •  White with Dark Blue inside
  •  White with Sapphire Blue inside 
  •  Grey 
  •  Gold chrome


In total, Toñy used around 10,000 Qualatex balloons, from 5" to 3'!


Toñy created this fabulous backdrop, which was so much more than the balloons: check out the curtain! 

"I wanted to create a curtain with different fabric textures and colours, so it was like an organic style curtain. After a little experimenting, the idea was born!  It fitted with the theme perfectly: nothing else would have worked as well. The venue needed the walls covered in order to create the effect we were looking for - and we got it!"
Toñy Moncada. CBA Globofiesta


With added lighting, this backdrop proved to be the perfect photo opportunity for the family and guests.

Often a photograph does not do justice the full scale and size of the decor, so I included this photo of Toñy to show you how big the organic curtain and frame was.





"The height of the room also proved to be another challenge, but I have found that the greatest challenge of all is to make sure that the client is satisfied and happy."




As someone who loves to design centrepieces, I wanted to know more about Toñy's brilliant idea, which I thought worked perfectly with the decor.




She explains her idea here:

"The idea of ​​the centerpiece was born for several reasons. Balloons were a significant part of the dècor, and therefore it was important that they should also be included on the tables. One of the latest trends is to work with acrylic and also with gold accent details. We used acrylic to make the welcome poster, and other decorative details. It was an idea that had been in my head for some time and this was the opportunity to make it come true."





Tony Moncada CBA. Globofiesta
Simple, but very. elegant centrepiece design by Toñy Moncada

I asked Toñy how long did take her to create all this fabulous decor?
"It took approximately 20 hours to have everything ready. Before going to the venue we had already pre double-stuffed all the balloons, and the wires were cut in 5m lengths which made it easier to move for placement.  We also pre-made the bases for the helium balloons for the children's table, and the crepe paper ribbon tails were ready."


"I would like to comment that it is true that working with double-stuffed balloons is harder: the air inflator inflates slower, tying is more difficult. But it has other very positive things: the balloons duration is very long and in perfect condition, they take longer to oxidise, which allows you to work several days in advance."



This is what Toñy's customer said:
"I would like thank you Toñy for your work, it was all spectacular! When you work with professionals like (Toñy), you can see the difference between the people who love their work and the rest. Many thanks for your involvement and for making that day even more special."

This is Toñy's biggest job to date, and she obviously really enjoyed every aspect of it, from conception through to the absolutely stunning end result! Did she worry that she hadn't ordered enough balloons? Of course she was - I would be too! But like a true professional, she did the math and worked it out (and checked with a few ballooning friends too).

I often hear decorators saying that they don't get the big jobs, but I say, never say never! Toñy's customer did not know what they wanted in terms of decor, but they did want something special and unique. Toñy waved her creative wand and sold them the dream - stunning, memorable decor that no other medium could have achieved! 

Congratulations Toñy and thank you for sharing your beautiful photographs and experience with the Very Best Balloon Blog! 

Happy Ballooning!


Sue

#suebowler

Wednesday, March 20, 2019

Terrific Free Ballooning Tools

We all have a desire to grow our businesses. We try to do this through gaining knowledge, learning new skills and designs, and working on our social media activity. 

Attending training sessions, events, and conventions is a fabulous way to gain confidence, knowledge, and improve our ballooning skills. But having access to additional resources is vitally important for the growth of our balloon businesses!

Today, there are many resources available online. These are some of my favourite, and they are all FREE! 

March 2019 saw the launch of the first ever free online Balloon Magic! Until now, Balloon Magic has only been available as a paid subscription, but it's now free and packed with some amazing content! 

One of the great benefits of this publication now being available online is that it includes video tutorials.  This gives us the opportunity to watch and follow while an instructor creates one of their wonderful designs. In this first issue, you can see both Vadim Shushkanov, CBA and Nicole Greg, CBA demonstrate two amazing and very sellable designs - I know I will definitely have a go at making them both! 


To learn how to make this fabulous little balloon sculpture - click HERE 

To learn how to make this adorable Toucan click HERE

In addition to the how-to-video's, there are also some great step-by-step design recipes from Pippity Pop, Matt Falloon and Takehiro Kai - all of whom are incredible artists! 



If you are new to the world of entertaining, there is an outstanding article by guest writer Todd Neufeld of the Twisted Balloon Company, New York, USA. Todd shares the Top Ten Components of an Entertainment Contract!

Even if you are not a twister, you can really learn some great skills from Balloon Magic and maybe even incorporate some more twisted designs into your everyday designs and decor!

Balloon Images also went digital earlier this year, and is now available online. Like Balloon Magic, it has the benefit of featuring how-to-videos, which are a great way to learn new ideas and skills.






Design inspiration is something we are all looking for constantly. Lucky for us, Balloon Images is packed with ideas, tutorials and amazing high quality stock photographs that you can use for marketing and to show your clients.





Where else would you be able to find a great how-to video tutorial, like how to make a fabulous on-trend hot air balloon? Plus some great downloadable high resolution images that you can use for your marketing campaigns! If you are a QBN member, by simply logging in, you have access to even more free materials! 


Check out this great how-to video, simply click HERE
Downloading images is easy, just click on the arrow that appears on the left hand side of the image and choose the size of the file that you want to download! 
Another excellent resource is Q Corner - a twice weekly live-streaming talk show that is aired on YouTube and hosted by Dominic Cassidy, CBA, and Keith Stirman, CBA. Known for their lighthearted banter and entertaining style, Keith and Dom show features a wide variety of topics including: Business Tips, Design Inspiration, Industry News and Announcements, New Product Features and much more. 

Below is one of their earlier episodes where they show Confetti Balloons & Gumballs.



The great thing about Q Corner is if you miss an episode, you can always go back and watch it at a later date! We recommend that you subscribe to the channel, that way you will always get a notification when a show is about to air.


For Russian speaking balloon artists, there is now a Russian Qualatex TV channel. This new channel is hosted by Alexander Solomatin, CBA. Each episode covers a variety of topics and includes some great how-to videos. The show airs weekly, and you can subscribe to ensure that you get notification when a new show airs.





In addition to these excellent resources, there is of course the Very Best Balloon Blog - which of course you must know about, as you are reading this blog post! I wrote my first post in June 2011, and to date I have written 390 different posts covering a wide range of topics! It is very interesting to see which of the posts are most often read - can you guess? Whilst you would think it is a design related post, it's actually - How much should I charge for that... how to price your work! This post has been viewed over 45,000 times! Pricing is one of the hardest things to do, especially if you have never run a business before. Learning how to price to ensure that you make a profit is not always easy. I hope that my pricing related posts (I have written a few) help those who are struggling. 

I am always keen to hear what topics you would like me to write about. There may be a subject or something that you would like to know more about. My posts are often inspired by questions that I see on Facebook groups, such as how to write a Risk Assessment or Method Statement, or how to use a heat sealer. 

If you need to search for a specific blog post, just type in key words to the search bar, and you will see all the posts that relate to those words.

Each one of these amazing free resources is sponsored by Qualatex, and I truly don't believe that there is any other balloon manufacturer who gives so much support to the balloon industry! Thank you Qualatex and all those who work so hard to bring us such high quality support and freely accessible materials.

Happy Ballooning!


Sue
www.suebowler.com
#suebowler
















Thursday, March 7, 2019

International Women's Day and how to make this fabulous Number Eight Sculpture by Alexander Solomatin, CBA.

International Women’s Day in Russia was first marked on March 8, 1913, when women demanded the right to vote via a public demonstration. It became a recognized public holiday in Russia in 1918. In fact, in Russia, this holiday is not called “Women’s Day”. It’s such a big public holiday that it’s just referred to as “the 8th of March”. On this day, Russian men and women bring gifts and flowers to all the important women in their lives and tell them “C vos’mym Marta!” (Happy March 8th!).





March 8th, or Women’s Day, is roughly comparable to Mother’s Day in the rest of the world, except that it celebrates all women – mothers, sisters, daughters, grandmothers, and so on. Mother’s Day is not celebrated in Russia, so March 8th functions as a celebration of both mothers and women in general. Women’s achievements in the personal, public and political spheres are widely acknowledged and celebrated - this excerpt was taken from "A Guide to International Women's Day in Russia" by Varia Makagonova.






Women's Day is now celebrated globally and is a national holiday in many countries. It is a day that honours women and their remarkable contribution to society.The day also commemorates the inspiring role of women around the world to secure women's rights and build more equitable societies.

To honour International Woman's Day, Alexander Solomatin, CBA of Balloondog, Moscow, Russia, created this fabulous Number Eight sculpture that incorporates both balloons and flowers that he shared on Qualatex TV - Russia, a YouTube channel that has been created for Russian speaking balloon artists. 



Alexander explained to me that while flowers are very popular in Russia and play a major role in this celebration, balloons are often not considered to be elegant or stylish. His aim was to design and make something that would change this perception. 

Alexander asked me if I would select a soft colour pastel palette - using the colour blending (double-stuffing) technique that he could use for his design. I selected five different colours that I thought would fit his goal.

Here is the video that Alexander created. I have voiced over the tutorial in English so that we could share the video and Alexander's beautiful design on the Very Best Balloon Blog.






Alexander Solomatin, CBA

Alexander Solomatin started working with balloons at the age of thirteen. As a teenager, the temptation to earn 200 dollars at one time was very appealing, and so his balloon journey began. A few years later, when Alexander was in college, he met Dmitry Novikov with whom he quickly gained a lifelong friend. The two started working together, gaining experience in different balloon companies.

In 2008, Alexander participated for the first time at the Moscow Balloon Festival. He attended Alberto Falcone's class, and this class changed both his balloon perspective and life forever.  Alexander realised that balloons could become a profession, and not just a part time income.

Alexander with his inspirer Alberto Falcone, CBA.
He met Vadim Shushkanov one year later in 2009, who also had developed a significant  interest in balloons. Together, Alexander, Vadim and Dmitry created SD Shar Company.

Dmitry Novikov, CBA, and Vadim Shushkanov, CBA, with Alexander.

In 2010, Alexander, Dmitry and Vadim participated in the Moscow balloon Festival as an independent team.
In 2012, they went on to win first place at BACI (Balloon Artists Convention Italy) as an independent team. This allowed them to expand their balloon vision and gave them inspiration for future party shops. 

Together as a team they have won:
  • Three times consecutively at the Moscow Festival 
  • WBC with a 3 head Cerberus – 1st place
  • Multiple 1st and 2nd places 12 minute and other competitions.
  • BACI large sculpture 



Currently Alexander operates three party shops, a decorating business, and as a side project in February 2019, they started Qualatex TV in Russian for the Russian speaking balloon artists.

There is no end in sight for these men, and they have big plans for the future!

Thank you Alexander for sharing with the Very Best Balloon Blog! 

Happy Woman's Day and Happy Ballooning!


Sue
www.suebowler.com
#suebowler


Wednesday, February 27, 2019

Sue Bowler Reviews: Digital Balloon Images Magazine & The Very Best of 2018 Print Publication



My collection of Balloon Images™ magazines goes back as far as 1990! I have every issue from November/December 1990 to the last printed issue, October/November/ December 2018 - wow, an impressive twenty eight year collection! This fantastic free resource from Qualatex has helped me each and every day in my ballooning career. In my earlier days, it was an absolute life-line: we had no internet, YouTube or any of the other incredible resources that are available today. Even today it continues to be a fabulous source of knowledge and inspiration!








In January 2019, Balloon Images became an online publication and as much as I will miss my Images magazine dropping through the door, I am happy that Pioneer Balloon Company made this decision. 

As a QBN member, I have had access to the digital version of Images for quite a while. I find it quicker and easier to search through the magazines online, rather than trying to find the relevant hard copy in my large stack of magazines. When the new online version was launched, I was so impressed and excited by the content! Not only does the magazine continue to be a fabulous publication, it is also packed with many additional resources that would never be possible through a printed version like "How To" videos and direct links to other really helpful video resources as well as downloadable images that you can freely use! 

For example, did you know that you can trace a design directly onto an un-inflated Bubble balloon?  I will be definitely trying this out in the future - thank you Steven Shippy, Creative Art Director at Pioneer® Balloon Company for your awesome videos! 


NEW On-Images - with fabulous video step-by-step             

If you have not seen the online version of Balloon Images yet, click HERE - you will love it! 



Images™ and Balloon Magic® are available to read for FREE on qualatex.com. The first issue of Balloon  Magic is releasing in March! This is really exciting as up until now Balloon Magic has been a paid subscription! Available on your desktop, laptop, tablet and mobile device, the online issues offer content like you’ve never seen before! With translation into 5 languages, the latest balloon news is now at your fingertips – anytime, anywhere.


So what is The Very Best of 2018?



The Very Best of 2018 - a new annual publication from Qualatex.

Now that Images is no longer printed, the general feeling was that it is important to encapsulate the important and memorable ballooning highlights of 2018, as well as future years to come in a one off annual printed publication. 

Firstly, I must mention the quality of this publication. It's impressive! It truly is a quality paperback, worthy of any coffee table for sure! I might have to buy two, one to flick through and the other to keep pristine and to save as my "do not touch" special copy.  

Zivi Kivi, CBA, host of www.BalloonArtistPodcast.com, referred to it as a "Yummy Magazine, that is a high quality production with a fabulous selection of images that is a celebration to the eyes"! 

Sarah Courtney, of Belle Balloons, Melbourne & Sydney Australia says "The magazine is beautifully presented and displayed a vast range of what the industry has to offer!"

There are fifty one pages packed with so much fabulous content! Here's a sneaky look at what's inside!




There are so many great features, one of my favourites is the Balloon Couture article, which profiles the stunning work of Pop Culture Sculptures, Derek Wong, Stacy Wheeler (aka, Stacy Pineapple) and Emi Jingu. My own ballooning skills do not extend to this incredible art form, their work is truly inspirational! 


Balloon Artist Emi Jingu of p0p0 balloon in Tokyo, Japan, designed these
air-filled works of art modelled in photo shoots in Milan, London, New York and Paris! 

I also loved The Power of Instagram and Decor Trends article - honestly, I loved them all! 

Zivi commented that "there is a really good representation of trends and photographs that show the levels of complexity and how the industry is progressing and changing - organic style decor is king and balloon art is progressing faster than ever visually."








According to the Chinese Zodiac, it was officially the year of the dog. However, it proved to be the year of the llama, mythical creatures, tropical scenes and so much more in the world of balloons! In this issue there is a great article on trends and Jackie Ochitwa, CBA, share's her adorable llama design. I've got to have a go at making one of those!







I would like to conclude by mentioning a fabulous new addition to this publication: Industry Influencers in 2018These influencers, totalling twenty people/businesses, were chosen by their peers through social media channels and surveys. They were selected for inspiring others and for using their keen sense of style and unique offering of imagination to push the industry forward. Being voted as one of the 2018 influencers was a huge honour for me. The balloon industry has grown and changed significantly over the past twenty eight years, and I am both happy and excited that I have grown with the industry and feel that each and every day is a huge learning curve. I am proud to be able to share my passion and what I know with my friends in the ballooning world! 

Each influencer was asked a series of questions, and I have loved reading each and every response and seeing a selection of their awesome work! I have snuck in one of the influencers pages featuring Mr. Rock & Roll of the balloon industry - the fabulous Chris Adamo! Let face it, Chris has helped so many people with his awesome Balloon Design Tools program as well as his incredible sense of style - who will ever forget the after-party decor at WBC 2018! 



I think it will be very interesting to see how the influencers will change each year. Everyone has their own personal hero's, or someone who has inspired them and helped them to grow. If your hero is not listed this year, make sure that you vote next time and explain why you believe that person should make the list.

I cannot say more without sharing the whole publication with you! 

So is this publication worth buying? Yes! Is it packed with design recipes - no, this is not a recipe book, but it is a fantastic annual publication that is a time capsule of the important highlights of 2018. The Very Best of 2018 is sure to educate, inform and remind you of all the exciting trends and world events the balloon industry experienced throughout 2018.

This publication is available for purchase worldwide through an online printer, called Lulu. The cost reflects the actual cost of the printing and shipping, Pioneer Balloon Company does not receive any income from sales. It truly is a gift to the industry, and we hope people will continue to look back on it in years to come as trends evolve over time. 

Click HERE for a direct link or follow this link: http://www.lulu.com/shop/pioneer-balloon/the-very-best-of-2018/paperback/product-23964359.html
Happy Ballooning!

Sue 
www.suebowler.com
#suebowler




Thursday, February 21, 2019

How to Design a Window Display From Concept to Creation - With Bonus Tips and Tricks Videos

Each year, I have the privilege to design the window displays for the Qualatex trade stand at Spring Fair, NEC, Birmingham, U.K. It truly is a job that I love doing, although challenging, I find that I can really allow my creative juices to flow!


Baby Boy window display by Sue Bowler - Balloon Art by Sue Bowler
Baby Boy Window Display by Sue Bowler. CBA.


Designing a window display is definitely worth pre-planning. Otherwise, you can end up filling a space without really knowing what you are trying to achieve. My role at Spring Fair is to showcase a range of new Qualatex balloon designs in a way that makes them look exciting and striking. 

Probably one of my favourite displays this year was the "Baby" window. I love the NEW "Baby Stripes" balloons; the beautiful pastels with gold and white are so elegant and completely on-trend!


18" "Baby Boy Blue Stripes"
also available in 9".

18" "Baby Girl Pink Stripes"
also available in 9".

Designing my displays

Sometimes I find the process quite easy, but not always, and so planning is especially essential for me. I start by creating a design board. I want to be sure that the ideas I imagined will be functional as well as pretty. I often use this same technique when I am proposing a design to a client, and have found that it really helps them to get a good understanding of what they will get. Below is the design/mood board that I made when working on this window. It helped me see how the balloon would look with a crescent moon shape and garlands. Although I did not re-create exactly what I had originally designed, I really did not deviate too far - that's pretty unusual! 

The ability to be able to download images directly from the Qualatex website in a png format (clear background) has made designing so much easier. I simply download all the balloons that I want to feature and then play around building shapes. If you are working on Columns, Arches or balloon walls, you can use Chris Adamo's fabulous design tool that will help you to produce good look design images every time! Designing the crescent moon was fairly simple. I import shapes into a Word or Pages document and build the shape that I am looking to make, add circles and fill them with the colours that I want to use. 



Balloon Display Design by Sue Bowler

Making the design

The display was created from two main elements - the crescent moon and the air-filled garlands. Using air-filled balloons in window displays is the key to longevity. The garlands are extremely long lasting and could be easily stored and re-used for a future display. The crescent moon has a limited life but to ensure that it looked its best for the entire show, I double-stuff all the latex balloons or treat with hi-float.



The crescent moon frame was made from a length of 6mm aluminium rod bend into a crescent moon shape. I actually used one of my hoops from another display as a template to ensure that I had a good curve. I secured the frame to a NOT base, which worked perfectly for this design. If you look at the finished design you will note that the base is white. I like to spray my bases with a white, quick-drying floral paint when I am creating pastel and light-coloured designs. 

Colour

To achieve the beautiful pastel blue that has been used for the Baby Boy Blue Stripes balloon, I double-stuffed Caribbean Blue with either White or Pearl White on top. Using both whites and mixing them into the design gave a subtle change in texture, some of the balloons looked a little more shiny whilst others had a subtle softness.

I also added a few under-inflated 11" Chrome Gold and some Gold Confetti-filled balloons too! If you are wondering what the tiny gold balloons are, they are a mix of small gold baubles and the inflated tips of 260Q Gold Chrome balloons! Excepting the 11" Chrome Gold balloons and the 260Q bubbles, all the other balloons are 5" inflated to different sizes.








Air-Filled Garlands

Making the garlands takes a little time, but the effort is truly worth it! My garlands were made from 4" Metallic Gold Stars, 9" & 18" "Baby Boy Blue Stripe" balloons. These were all air-filled and heat sealed as required. Each balloon was connected together using a very fine monofilament line. The finishing touch was to decorate each balloon with a tiny hand-made satin ribbon bow - it's the finishing touches that makes the difference!




The Display

The window space is quite small, so to make the best of the space, I use a layering technique to ensure that each element stands out in its own right. The long garland with the 18" balloon at the base was positioned towards the front of the window. The crescent moon was centred and slightly angled, and the shorter garland was positioned towards the back of the window. This gave the display a visual balance as well as the opportunity to see each of the elements very clearly for every position. The gold glitter balloons added an elegant twist to the design and reflected the confetti that is printed on the balloons.

Tips and Tricks

Here are two very short video clips that will show you how to make the mini 260Q Bubbles and how to make 5" Confetti-Filled balloons using Hi-Float, both of these techniques I used for the crescent moon design. 







Getting both window and in-store displays right are critical for the success of a business. They are the opportunity to show your brand and to promote products or seasonal themes. 


Happy Ballooning!


Sue
www.suebowler.com
#suebowler