Tuesday, March 29, 2022

BACI 2022 finally returned after five years of waiting... and what a wonderful reunion it was!

BACI 2022 finally returned after five years of waiting, and this time it took place in Milan. The Balloon Art Convention Italy 2022 took place from 19 to 23 March 2022 at the nHow Hotel, Milan. BACI is an event organised by Balloon Express and sponsored by Qualatex and Premium Balloon Accessories.

I am really happy to write this post. This was my first balloon convention in quite a few years, and how wonderful it was to see friends old and new! In this blog post, I talk about the event and the classes and have included a little about each instructor. 

The event kicked off with a CBA practical assessment with eighteen QBN members ready and raring to take their exam under the watchful eyes of myself and Alberto Falcone.

For those of you not familiar with this program, the Qualatex Balloon Network is an educational program designed to help those who run a balloon business and whose livelihoods depend on balloon sales. 


There are very few vocational training opportunities in the balloon industry, and the QBN helps greatly to fill this void.

The QBN has just had a major facelift for 2022. The new training program will be entirely online, mobile-friendly, and even better than ever. With new techniques, modern business tips, and tons of design ideas, the updated program features seven robust modules with ideas you can immediately implement in your business. In addition, as with the existing program, the training will culminate in a timed in-person exam for members to earn their Certified Balloon Artist designation.

See the video below If you would like a sneak peek at the new training program.


Below are some great shots of the delegates at work! During the 4hour practical exam, participants are required to:
  • Recreate/copy a Balloon Bouquet
  • Create a 5-balloon Spiral Garland Column
  • Make a twisted 'Balloon Flower'
  • Make a Social Expression Balloon Bouquet of your own design
  • Make a balloon Centrepiece of your own design
As well as being able to answer a few design and business-related questions with industry professionals.

Photo by The Darkroom Academy 




Photo by The Darkroom Academy 

I am really happy to announce that everyone passed, and they proudly showed off their certificates at the Gala party! 

Photo by The Darkroom Academy 

A huge thank you to Alberto Falcone, CBA, Sara Zampini, CBA and Mariann Nagy, CBA who helped me run the exam and the assessment process! 

Monday saw classes start with a fabulous line-up of instructors.

Sara Zampini, CBA.
Sara Zampini


Sara Zampini joined the world of Balloon art in 2009: she decided to try to work with balloons as a challenge. Sara participated at BACI and decided to continue this unique experience with balloons by herself. 
Sara started to study and never stopped going through new techniques and creativity in her shop in Rome.
In 2011 she began to participate in team and individual competitions: she started to win Italian and international competitions in team or individual competitions.
In 2016 at WBC, Sara was selected to participate and won the Pioneer Visionary scholarship, an important award for young and rising balloon artists.
She works everyday decorating events, weddings, and parties with love and passion; she always loves to use elegant techniques and unusual details with balloons.

Sara's classes at BACI were specifically for those who had recently started a balloon business, covering everything from the basics right through to how to deal with challenges in the balloon world.

Alberto Nava, CBA.
Alberto Nava
Since he was eight, Alberto Nava from Milan, Italy, has practiced magic and started adding balloons into his magic 22 years ago.
He is the Founder of Crazyballoons Italy and full-time performer, balloon Artist and event designer.
He loves creating fantastic birthday party events where he performs daily with over 49 different themed shows such as Mago Alberto.
He specialises in large balloon installations for theme parks and malls, incorporating special effects, dancers, and projections.
Creator of the balloon hairband concept he introduced in 2010 during the TJAm on the road, he still uses hairbands to create a party atmosphere, for photo booths and to upsell classic decor.
He has taught worldwide, inspiring people with his designs. In 2016, while participating as a teacher at Twist and Shout, he received the David Grist Memorial Award for inspiration, innovation friendship, and joy.

Alberto had an extremely full schedule at this event teaching eight different classes! His classes included, basic twisting, weaving techniques and how to use modelling balloons to create themed details for births, gender reveals, weddings, and other themes such as jungle and under the sea! 

Photo by The Darkroom Academy 

Photo by The Darkroom Academy 

Photo by The Darkroom Academy 

Photo by The Darkroom Academy 



Alessandro Patanè, CBA

Alessandro Patanè


"Balloon art is not a job but a philosophy of life". With this motto, Alessandro began working with balloons in 1997. He won various prizes during the following years and he worked in important teams with Italian and international artists. He also won many national and international championships in large sculpture competitions, up to the WBC 2016 when he won the Master Designer award, one of the most important prizes in the balloon world. At the same convention, he and his team places second in large sculpture competition.
His experience and great creative ideas makes Alessandro to be one of the most requested teachers in the balloon world for international events. Balloons have no secrets for Alessandro. He always works with love and passion, from the biggest decor to the smallest design.

Alessandro taught a selection of classes showing delegates how to make balloons come alive, designs created using Bubble balloons and an organics class using foil balloons and lights! 


Photo by The Darkroom Academy 

Photo by The Darkroom Academy 

Photo by The Darkroom Academy 


Federico Onida, CBA

Federico Onida

Federico had a long experience in the world of animation and entertainment, with the use of stilts and juggling. Since 1999, after a meeting with Balloon Express, he regularly attends Balloon Art courses in Florence (BACI), IBAC 2002 in Chicago (USA) and all the WBC (World Balloon Convention) editions.
2003 marked the beginning of his teaching in Italy, and since 2008, Federico became an international teacher.
His specialty is the deco-twisting. He really loves to create sculptures, especially large ones, and designs rich in details. In recent years, he has developed some techniques with Quick Links balloons (walls and columns, paintings and frame - Quick Link Matrix); giant flowers with no-round balloons; a technique called D-stortion (a unique torsion technique); and the most recent, a very versatile Flat Garland.
Among a wide range of national and international awards, he won: 1st place for the Large Sculpture competition at WBC 2010, with the sculpture San Giorgio and the Dragon; "New Artist of the Year" and "Master Designer,"  in addition to 1st place in the Delivery Bouquet Competition in the 2014 WBC in Denver, Colorado, with black and white Mickey Mouse; 2nd place for the "Centerpiece" competition and 3rd place for the "Delivery" competition at B.A.C.I. 2017.
He opened his "Balloon Express Shop" in 2000 in Cagliari. Since 2015 he organised an event called “Sognare è già Creare” ("Dreaming is Creating"): large sculptures were built in a shopping centre, created by many Italian and international artists.

This year, Federico's biggest task at BACI was to design and create the fabulous decor for the Gala dinner. He also shared his knowledge as a successful balloon store owner teaching 'Retail Essentials' business classes.


Photo by The Darkroom Academy 

Photo by The Darkroom Academy 

Photo by The Darkroom Academy 


Vadim Shushkanov, CBA

Vadim Shushkanov

"The moment I forever fell in love with balloons wasn’t a fun moment of my life. I was ill for around a month, and I was spending my newly gained free time creating twisted balloon figures as a gift for people around me.
Soon I returned to normal life, but my passion for balloons had been sparked. Through competing and winning in sculpture competitions at events like WBC, BACI, Moscow balloon convention to teaching around the world, balloons inspired me to ideas I’ve never imagined. In my business, my classes, and in my sculptures, I keep trying to find new shapes and unique designs, the best techniques, and the easiest ways of working. And nothing more but positive feedback from people is my greatest driver that inspires me to create more."

Vadim never fails to impress with his fabulous designs and a wonderful smile! Vadim taught a variety of classes at BACI. His first class was titled 'Think Big' and did not disappoint! He also taught classes that focused on air-filled designs and deliveries! 

Photo by The Darkroom Academy 


Alberto Falcone, CBA
Alberto Falcone
Alberto has been teaching professional Balloon Art for about 20 years. He has taught classes and attended conferences in over 35 countries worldwide.
He also managed specialised shops, organise events, made great decorations, and worked in teams during his career.
All these experiences helped Alberto develop his technical and managerial consultancy program dedicated to retailers.
Alberto also still works with success with designs, creative writing and sculpture.

Alberto is a very familiar face in the world of balloons, and has been an instructor at BACI for many years! This year he taught a variety of classes, including 'Get you Wings,' 'The Best way to Sell,' 'Lettering' and 'Geometrik'.

Photo by The Darkroom Academy 


Photo by The Darkroom Academy 

Photo by The Darkroom Academy 



Nir and Avital Shechter, CBA

Nir & Avital Shechter
Nir was only a 16-year-old boy when he established a balloon business. It was after watching a clown twisting balloons and being fascinated by it. Seven years later, he met Avital. They got married and have been running their balloon business since then. They are both CBA`s and are the owners of one of Israel's most successful balloon businesses. Nir and Avital are well known for their balloon décor, which specialises in great colourcoordination, accurate lines, and sophisticated details. Their business offers balloon décor for corporate and private events, balloon twisting and balloon shows. Avital and Nir participated and won competitions in many balloon conventions. They were instructors on WBC 2018 in San Diego, Mexico Tour 2020, Q Corner Convention 2020, and Q Corner Convention 2021. Alongside being international balloon instructors, they offer balloon classes and balloon conventions in Israel. Nir loves to create large-scale balloon designs. He also likes the fun interactions with customers. Avital loves to add special details to designs and create creative add-ons to classic balloon décor. They say that their formula of working together 24/7 successfully with love and passion focuses on their unique individual roles in their business.

Wow, these guys had a huge task at BACI this year. Not only did they design and create the fabulous opening ceremony decor, but they taught a fabulous selection of classes too! 

Photo by The Darkroom Academy 

Photo by The Darkroom Academy 

This amazing balloon sculpture was the star of the show at the
BACI opening ceremony. Created by Nir and Avital Shechter

Elegant Entrance Columns by Nir and Avital Shechter



And finally me...

Sue Bowler, CBA

With more than 30 years of experience in the balloon industry, Sue’s ‘ballooning’ skills and knowledge has developed through a number of channels including running her successful home-based balloon decorating business, earning her Certified Balloon Artist designation, competing in industry events and subsequently going on to hold a number of other industry roles. Sue now finds herself doing what she truly loves best: sharing her knowledge and passion for balloons and balloon art with others.
Sue currently works as an industry educator and social media columnist, writing articles for ‘The Very Best Balloon Blog’ representing the Qualatex brand and Pioneer Balloon Company.
Sue’s variety of skills is extensive. Her work ranges from elegant event decor to everyday delivery designs, including highly sellable small balloon sculptures! Sue holds a host of industry awards, including the first Golden Light Award given in honour of Linda Bruce at the World Balloon Convention 2010.

I cannot tell how privileged I was to be invited to teach at this wonderful event. This is truly one of my favourite balloon conventions, and it is always an honour to be invited to teach.

My role at this event was to run and manage the CBA exam and to teach various classes that included designs for a baby shower or new baby, balloons and flowers and organic balloon decor! 

Baby & Rainbow by Sue Bowler





Here are a few more photographs that capture the wonderful spirit of this event! 

Photo by The Darkroom Academy

Photo by The Darkroom Academy

Photo by The Darkroom Academy

Photo by The Darkroom Academy

Photo by TheDarkroom Academy

Photo by The Darkroom Academy

Photo by The Darkroom Academy

Photo by The Darkroom Academy

Photo by The Darkroom Academy

Photo by The Darkroom Academy


I hope you have enjoyed seeing a little of this year's BACI. If you would like to see more, check out The Darkroom Academy,  which took some truly awesome photographs of the event! 

There is nothing quite like a balloon convention to give you the biggest injection of knowledge, motivation, creativity, fun, excitement, and the opportunity to work and have fun with like-minded people, who in many cases will become lifelong friends! 

Happy Ballooning! 

Sue
Follow me @suebowler















Tuesday, March 15, 2022

A Little Inspiration for Mother's Day Marketing and Promotion 2022

Mother’s Day is a holiday in honour of mothers (and any other woman that has played a significant role in a person's life) celebrated in countries worldwide. The holiday originated in the United States, in its modern form, observed on the second Sunday in May. Many other countries also celebrate the holiday on this date, while some at different times of the year. In the UK, we celebrate it on the 4th Sunday of lent, which means that the date varies each year according  to Easter. This year we will be celebrating Mother's Day on the 27th March! 


When Should You Start Promoting for Mother’s Day?

When it comes to finding the perfect gift, most people leave it to the last minute (much like Valentine's Day). It is human nature to delay until the date creeps up, then frantically rush around looking for gift ideas.

That’s why it’s a great idea to start promoting Mother’s Day at least 3-4 weeks before the special day. It gives you time to remind shoppers that the big day is coming and decide what to buy.

Last year I wrote a post: "Mother's Day Social Media Marketing Ideas- Are you Ready? 
This post is packed with great ideas for making compelling and memorable social media posts.


Here are some more great promotion ideas for this year's campaign.

Mother's Day Giveaway promotion.

Running a giveaway is one of the easiest ways to raise awareness for your Mother’s Day promotions. They are hugely popular with most audiences and have the potential to go direct tons of traffic to your business website. 

For instance, you could run a photo contest, asking people to share their favourite photos with their mother,  family, or with their kids for a chance to win a special prize.



Before running your contest on Facebook, it’s essential to understand that you are responsible for lawfully operating it. This means that it’s your job to make the following details crystal clear:

Your official competition rules
Offer terms and eligibility requirements
Compliance with rules governing the promotion and prize you offer
It’s a great idea to create official terms and conditions to ensure your contest runs smoothly.

Your contest rules should include:
  • Who can enter your contest
  • How people can enter
  • A description of the giveaway prize
  • How you’ll choose a winner
  • How you’ll deliver the prize
  • When the contest starts and ends
  • It would be best to display your contest rules where users can see them. For example, you could create a landing page and link to it to your Facebook giveaway post.

Make sure that you follow the Facebook competition guidelines:

1. You Are Responsible for Running Your Contest
2. Be Clear Your Contest Is Not Affiliated with Facebook
3. Know Which Contests Are Allowed on Facebook
4. Do Not Require Prohibited Actions to Enter
5. Avoid Running Competitions on a Personal Profile
6. Get Permission to Use User-Generated Content
7. Facebook Will Not Assist With Your Promotion


If you are looking for inspiration, check out the Balloon Decor INSPIRATION section on the Qualatex website. You can easily find what you are looking for by using the search options. Here are few beautiful designs featured in the Mother's Day section.









To check out the 2022 Qualatex Spring & Summer Collection, visit https://europe.qualatex.com/en-gb/products/print-catalogues-fliers/spring-summer-collection/


I look forward to seeing all your fabulous Mother's Day marketing posts and if you have never run an online contest, why not try one this year? Who knows, it might just be very successful! 

Happy Ballooning! 

Sue
Follow me @suebowler