Thursday, November 10, 2022

Christmas Trends for 2022

I think the world is looking forward to life and business as usual this Christmas! After several years of Christmas lockdowns and disruption to life, it is time to pull out all the stops for a fabulous festive season! 

When it comes to making balloon Christmas Tree's, Balloonista from Kent, England certainly has the style! The three trees featured below is the stunning work of Balloonista and I love them all! 

Blue Silver and White Balloon Christmas Tree


Red and Green Balloon Christmas Tree

Pink Green and Gold Balloon Christmas Tree


Everyone loves a bit of nostalgia. It's looking like traditional red and gold is looking to be two of the top trending colours of Christmas 2022!


Qualatex Chrome + Festive Florals and Foliage by
Zoe Adam-Jones of Jaz Trading

Gonk's, or Gnomes are a definite trend for this year. Gnomes were the most in demand Christmas accessory of last year and are set to be even bigger for 2022! Some say that it is an alternative to Elf on the Shelf, and has all the appeal for a fun Christmas! 


Designer name: Kerry Ferguson, CBA, Pioneer® Europe Ltd., UK




Designer name: Cam Woody, CBA, Pioneer Balloons, Wichita, Kansas, USA


Festive scene by Julie Dunham, CBA, and Lucy Hennessy CBA of Pioneer Europe.

Boho style decor has been a trend for some time now, so why not mix it in for Christmas too? What is Boho? Boho style is a free-spirited aesthetic that mixes different cultures and artistic expressions into an eclectic style with an emphasis on organic elements and nature. As an alternative style for Christmas it will certainly hold major appeal!

Photo Courtesy of Daydreaming Hues

And finally, Colourful Brights! 
Not only a fun and playful way to refresh interiors during the festive season, but these bright colours are the perfect mood boost too!

Photo courtesy of Kailo Chic - using Northstar letters balloons and a little spray paint - it's truly so merry and bright and will forever make us smile!

So when planning your décor and designs to wow your customers, ensure that you create some fun alternatives and something exciting and new for Christmas! 

Happy ballooning! 

Sue
www.suebowler.com

Thursday, October 27, 2022

Creative Balloon Columns

The dictionary definition of a column is: an upright pillar, typically cylindrical, supporting an arch, entablature, or other structure; or standing alone as a monument.

Sculptured Column
Design Created by Sue Bowler

In the world of balloons, columns are defined as Classic Balloon decor and come in many shapes and sizes, and they are usually used as a structure that is supported by a base and an upright pole. They could also be self-supporting when using 646Q or QuickLink Balloons. 

I designed this 'Sculptured Column' in the picture above for a corporate event in London. It still uses the traditional pole and base, but for this occasion the pole was 'sculptured' or bent to create this elegant shape. This design was inspired by the Gatsby theme.

A traditional column is usually one that has been constructed using either 4- or 5-balloon clusters. Using a 5-balloon clusters creates a rounder, more cylindrical shape, whereas the 4-balloon clusters will gives a squared shape. 


Impressive Party Entrance Decor with these Star-Topped Columns

Candy-Coated Chrome™ Blossoms



This palm tree "trunk" was created using 5-balloon clusters to give it a rounder shape. The clusters have also been graduated in size, which helps to define the tree trunk shape. Balloon Christmas trees often use either 5- or even 6-balloon clusters to give an even more defined rounded shape.

The basic column is a good starting point for many 'simple' style balloon sculptures!  


1. Cocktail Glass by Federico Onida, CBA
2. Cactus design by Cam Woody, CBA
3. Santa by Cam Woody, CBA
4. Christmas Trees by Dante Longhi, CBA


To learn how to make a 5-balloon spiral column, check out this video with Keith Stirman, CBA of QCorner.


Columns with a Twist! 

Spiral Columns made with modelling balloons such as 260Q and 160Q have always been a favourite of mine. They are quick to make, always look elegant, and are a great way to decorate a pole when creating a design that require a pole and base structure. As with all techniques, they need to be practiced to ensure that you get perfect results every time! 


This elegant column was created using Diamond Clear 260Q with Pearl White 160Q wrapped around... so pretty! 

Elegant Wedding Column created by Sue Bowler, CBA

Polka Dot and Stripes by Sue Bowler

I love this custom coloured column by Eve Antonella, CBA of Pioneer  Balloon Company, Wichita

Circus Theme Column by Sue Bowler

If you would like to learn how to recreate this fantastic technique, visit my post -https://theverybestballoonblog.blogspot.com/2020/09/how-to-create-spiral-balloon-columns.html There is a step-by-step video that will show you how!

Flat Pack Column

With its elegant lines, the Flat-Pack technique is very different from the usual cluster method that is often used to make Columns and Arches. I enjoy using this style for Columns and Arches and have used it a number of times for different events. 





And finally, when it comes to designing columns, don't forget that there is a fabulous digital design and calculation tool available for balloon professionals. This tool is used by thousands of balloon industry professionals all over the world, and will assist you when designing Arches, Columns, Organic designs and Balloon Walls. To find out more, visit https://balloonpro.co/balloon-design-tools/. This tool is invaluable to my business as a means to design decor for corporate clients and for many of the classes that I teach! 

https://balloonpro.co/balloon-design-tools/

What is your favourite style of column to make?


Happy Ballooning! 

Sue
Follow me @suebowler


Thursday, October 13, 2022

Elf on the Shelf and Other Copyright Protection Pitfalls




Elf on the Shelf season is almost upon us, and for a number of balloon companies, it could inevitably spell the misery of disabled social media accounts, or worse a potential lawsuit! Honestly, any one of a number of heavily trademarked companies will pounce on the small independent companies who actually have no idea that they have done anything wrong! Unfortunately, breaking the "rules" on social media is easier than you may realise! So, are you committing copyright infringement and don't realise that you are doing it?


Kyrstin De Leeuw, CBA of The Balloon Store in Barrie, Ontario, Canada, creates her very own super cute Christmas Elf 

Every year, I see posts on Facebook balloon related groups where someone share their woes of their 'lost' Instagam or Facebook accounts!  A ballooning friend of mine told me that her business Instagram account had been disabled before Christmas for violating Instagram Community Guidelines  - her account was never restored and a cheeky little "Elf on the Shelf" had something to do with it! 

I personally have nothing against these elves, but they can have the habit of getting businesses into trouble, especially at this time of year! 



What is the 'Elf on The Shelf'?

The Elf of the Shelf character actually comes from a beloved children's book which tells the tale of Santa's little elf who enters the house at Christmas time to report back each night on who's been naughty and who's been nice. This iconic character is known for hiding itself in a new location each morning and has evolved into a cultural phenomenon by which a stuffed toy elf appears in many households in the lead up to Christmas. A festive month-long game of hide and seek ensues with many children and their parents, with the little one's looking forward to waking up each morning in December to find out where the elf has got to that day.

With the arrival of the stuffed elf toy being so eagerly anticipated each holiday season, many balloon companies have realised that they too can spread a little extra cheer each year by sending toy elves out to their customers. Often, the elves are sat astride stocking filler baskets topped with beautiful balloons! This can be a really fun way to kick off the festive season for lots of families.

Ok, What's the Harm in Doing That?
While it may seem like great fun to join in the "trend", businesses must always remain wary of the copyright infringement risks that surround this iconic character. You may think 'You can't copyright an idea!', but actually you can... it's what is know as 'intellectual property' a concept which protects an original idea from being copied without the appropriate credit and requital to its creators; in this case, the authors of the children's book. The character and phrase, 'Elf on the Shelf' and derivatives of it have been copyright protected, meaning use of the phrases without express permission from the copyright owners could lead to legal action. Having recently checked, it looks like Elf on the Shelf now have copyrights on over 50 words and sayings that have some relevance to their elf character... in other words, there are very few elf related words that are safe to use in a hashtag! 

The same is true for many trademarked characters, which is why when creating balloon designs, it is important to be wary of using protected names and imagery unlawfully. An example of this would be selling counterfeit foil balloons that depict popular children's TV characters. If in doubt, it is best to only purchase such supplies from approved licensees and to look out for the copyright © / trademark logo ®  as an indication that the supplier has express permission to license and distribute that brand.

Creating any likeness of a copyright protected character is also likely to be prohibited by law regardless of if you have created it yourself as you're still profiting off an 'idea' that isn't yours. For instance, twisting yourself a 'Mike the Mouse' character with whimsically large black ears, red shorts and white gloves could still get you in trouble with the people at Disney because you are still attempting to make money off the idea of the character which they created aka their 'intellectual property'. Your version must be different enough that it cannot be considered a direct copy.

The likelihood of a copyright owner finding an infringing image online is low if the image is not tagged with anything that links it to the trademark. So, avoid using hashtags, names, phrases and in generally any wording that is specific to trademarked characters and you're much less likely to get flagged in a copyright dispute.

How Can I Avoid Any Issues Going Forward? So, back to our whimsical elf; while the phrase and concept of 'elf on the shelf' is protected, the word 'elf' by itself isn't trademarked (it's very hard to trademark single, commonly used words...) and there's no harm in simply selling stuffed elf toys for families to use as they please...

It is definitely worth thinking about ways to still let customers know that you can offer what they're after without stepping on the toes of the established brand. It may mean getting creative with your wording for instance, 'Hide and Seek Elf' or 'Find Me Elf' and altering aspects of the idea enough that it's not considered an infringement. It is worth doing research beforehand to avoid getting you business into trouble.

So my advice to you is to stay clear of using any hashtags to promote goods and services that you offer that could land you in trouble, it is definitely not worth it! 



I would like to thank Jade Fraser, Marketing Manager from BAPIA Ltd. for co-writing this post.

Happy Ballooning!

Sue 
Follow @suebowler





Tuesday, October 4, 2022

Stylish and Creative Ways to Add Balloon Flowers to Designs and Décor

Balloon flowers come in many different guises. They can be twisted, distorted, made with round and heart shape balloons, and of course they can be a flower shaped foil balloon! In this post, we are going to look at the many different styles and decor ideas that can be created with Balloon Flowers, plus a few how-to video's to help you learn some of the techniques! 

How gorgeous is this Birthday Bouquet by Sally Povey of Above & Beyond Balloons in Sheerness, England? Sally created this stunning bouquet with a collection of different styles of twisted flowers, plus she added small yet impactful accent details that help set this apart from other flower designs. 

Fabulous balloon flowers by Sally Povey


Cam Woody, CBA, of Pioneer Balloon Company, uses a variety of different balloon flowers to create this Easter themed Balloon Wall! Cam used 6" latex hearts to make the daisies, then added two fabulous 33" Pink Peony Microfoil™ balloons to give a floral focal point to her design.





A whole new meaning to flower power! This breathtaking design is by Joan and Barbara of Globosmanas Manas from Caracas, Venezuela.



This creative Flower Wall was designed and created by Alberto Falcone, CBA. Alberto has used a variety of different balloon flowers to make this abstract and colourful balloon wall for a trade show window display.




This fabulous photo is from the Qualatex Pioneer Balloon Collective - Lifestyle Photos that are freely available to download HERE and use on your socials.


Jackie Ochitwa, CBA of With a Twist Balloons from Alberta, Canada, uses Twisted Flowers to create this undeniably adorable design. To find out how to make it click HERE or follow this link https://www.instagram.com/tv/Cb74LI8A3JG/?utm_source=ig_web_copy_link


This beautiful Arch has been made using Chrome™ Balloons which have been distorted to create these unique flowers. Designer name, Leonardo Carmona, CBA, White Diamond Decor, from Anaheim, CA, USA.


If you would like to learn how to create a range of different styles of flowers, check out this video from Qualatex, where you will learn to make Daisies using four different methods!


Here is another fabulous flower! Federico Onida, CBA of Balloon Express in Cagliari, Sardinia, Italy shares his 6" Heart Tropical Flower design.



Another flower that I see regularly used in 'Marquee' and 'Stack' designs is the Basket Weave Flower.



And of course, we cannot forget Fantasy Flowers! These flowers are made from uninflated latex balloons that have been wired. If you would like to learn more about Fantasy Flowers and how to make them click HERE for a direct link to my blog post - The 'Art' of Fantasy Flowers or visit - https://theverybestballoonblog.blogspot.com/2013/02/the-art-of-fantasy-flowers.html




What could be more appealing than this giant bouquet of flowers! 

Flowers are always a popular addition to any design, but the white daisy with a yellow centre is particularly trendy right now!

I hope that this post has been helpful and has given you a few new ideas that can be incorporated into your everyday balloon decor and arrangements! 

Happy Ballooning! 

Sue
Follow me @suebowler

Monday, September 26, 2022

Learn How to Make a Flat Pack Column or Arch with Step-by-Step Video included


 

With its elegant lines, the Flat-Pack technique is very different from the usual cluster method that is often used to make Columns and Arches. I enjoy using this style for Columns and Arches and have used it a number of times for different events. 

If you have never tried it, let me show you how!  


Here are two Columns that I created for an awards ceremony. Incorporating the 9" Stars was easy and very effective; I simply added them where the front facing balloon would usually go.



Here is a Halloween column design that I made recently to display the fabulous Qualatex® 50" Glitzy & Glam Bat! The whole design is air-filled, which makes it even more appealing.

Halloween Bat Column by Sue Bowler, CBA.


To use this technique to create an Arch, you simply change the size of the balloon that follows the inner line to create the curve. To create the Arch below, I inflated the outer balloons to 4.5" and the inner balloons to 3.5 inches, and the small balloons are all inflated to 2.5".



I hope that you enjoy trying out this technique if it is something new to you! 

Happy Ballooning! 

Sue
Follow me @suebowler

Thursday, September 22, 2022

Uniquely Different - SuperAgates™ Balloons

If I had to name one latex balloon that exudes the 'WOW' factor every time, it would definitely be Qualatex SuperAgate balloons! These triple dipped balloons are available in both 11" and 3' sizes and are the perfect accent balloon for all different themes and occasions. 

I love working with these incredibly trendy balloons! Each balloon has its own unique pattern from the dipping process, creating wonderful rippling swirls that delivers a high value and eye catching design! 




Pink Violet
Rainbow Super Agate
11" 91543
3' 63758


Chelsea Flower Show, London, England saw its first ever balloon inspired design in 2017. This creative installation showcased Qualatex® latex balloons, included Pink Violet Rainbow SuperAgates, and greenery in an organic style. The design was named the "Chelsea Jungle." This fabulous installation was the collaboration between two artists, garden designer Catherine Chenery of Catherine Chenery Garden Designs, and balloon stylist Fiona MacOwen, of Riot Balloons, with the helping hands of Nicci Rene of Balloon Bouquets Events

SuperAgates also look fabulous when used inside double-stuffed balloons. Check out this beautiful Autumn inspired decor using Sparkling Burgundy with Black & White SuperAgate inside and Chrome Rose Gold by Cam Woody, CBA of Pioneer Balloon Co. 



The Fashion SuperAgates compliment the Unicorn and Butterfly themes perfect, with swirls of pink, lilac and light blue on a white based balloon. You only need a few SuperAgate balloons to enhance a design, making it more cost effective when using this type of balloon.

'Flutter Away'
This lovely and delicately coloured design is simply charming.
Designer name: Cam Woody, CBA, Pioneer Balloon Company, Wichita, KS, USA



Fashion
SuperAgate
11" 39923
3' 55378



Can you use all the SuperAgate balloon colours together? Blow it with Bex shows us how! Bex created this vibrant Balloon Wall display, incorporating every SuperAgate colour with floral accents and greenery detailing.




Of course, let's not forget Jungle theme decor. The Green Rainbow SuperAgate works perfectly along with other printed balloons to truly exudes this jungle vibe.

Green
Rainbow
SuperAgate
#91539
#63757


The SuperAgate balloon is definitely not the cheapest balloon on the market, due to the long dipping process that each balloon has to go through to create these uniquely stylish balloons! My advice is to use them sparingly to increase their impact without adding too much extra cost to the design!

HAPPY BALLOONING! 

Sue

www.suebowler.com

Follow me @suebowler




Monday, September 12, 2022

Do we consider the risk factors of running a balloon business?

Running a balloon company or being a balloon artist may not seem risky at first. However, in case things don't go as planned, remember that it's your livelihood or business that will be affected. Rest assured, much of it boils down to common sense. Taking care of health and safety is just one aspect of effectively managing a business.




In the UK, the law applies to all businesses, large or small. If you’re self-employed or an employer then you are responsible for the health and safety of your business. The law is in place to make sure you have a safe working environment and cut down the risk of you, your staff (if you have any) or your customers getting ill or injured. 

You must consider and manage any risks both where you work or that may come in connection with what you do. 

This is a straightforward process known as ‘risk assessment.' It involves thinking about what you do in your business that could harm people – you, your staff (if you have them) or your customers – and what you’re going to do to try to prevent it from happening. 

Let's look at a few examples of potential hazards in the work place or when working onsite;

  • Slips, trips and falls - ensuring that we keep floor areas clear. Remember any balloon shining products can make the floor slippery.
  • Tools - keep tools tidy and clear tool boxes away so that they don’t become a trip hazard when working onsite.
  • Ladders - ensure that ladders are in good condition and that they are fit for purpose. ALWAYS ensure that ladders are positioned in the safest way to complete the task.
  • Electricity and cables - ensure that all equipment works properly and that electrical equipment is serviced and tested by someone with the correct skills and qualifications. Ensure that any electrical cables are not a trip hazard.
  • Lifting and carrying - ensure that loads are not too big and use a trolly when possible to move loads around more easily.
  • Balloons - Child and Pet Precautions: Balloons are not a toy. Uninflated or burst balloons can present a choking hazard and should never be left with children under the age of eight without supervision. Store balloons away from pets to ensure that they cannot get themselves tangled with balloon ribbons or accidentally ingest popped balloons or their decorative contents such as confetti, feathers, or other materials. If a balloon pops, clear away any broken balloons and any decorative contents (if applicable) immediately.
  • Balloons and Allergies - most balloons are made of natural rubber latex and may cause allergies. Keep a sharp eye out for symptoms in case of allergies and seek immediate help.
  • Helium- Inhaling helium can be dangerous and it is NEVER recommended. It can deprive your body of oxygen and can result in a fatality.

How do you relay important and relevant information to your customers?



Care Cards & Balloon Care Guide

Giving your customers information on preventative and risk reduction measures, along with how to care for their balloons can truly help, especially if something goes wrong! 

I often see posts on Facebook where someone asks for advice on how to deal with a customer who has complained about a bad balloon experience. These situations can often be avoided if we the clients are supplied with a "Care Card" or a "Balloon Fact Sheet" at the time of purchase or when we are installing balloons for a client.

There are many things that we can include on our "Care Cards" or a "Enjoy your Balloons" fact sheet. I would recommend that you choose those that are most relevant to the types of balloons, and or decor that you are supplying.





Here are some more great tips that you can share with your customers and on your website.

1. Balloons and Temperature: Don't leave balloons in a hot car - helium expands in the heat and this could cause your balloons to pop! We recommend that you use air conditioning in your vehicle when transporting balloons on a hot day. If balloons get rained on and start to droop, don't worry – they'll float again when dry. When helium-filled balloons are taken into the cold, they will temporarily deflate and will re-inflate again when warm. 

2. RISK Balloons - Child and Pet Precautions: Balloons are not a toy. Uninflated or burst balloons can present a choking hazard and should never be left with children under the age of eight without supervision. Store balloons away from pets to ensure that they cannot get themselves tangled with balloon ribbons or accidentally ingest popped balloons or their decorative contents such as confetti, feathers, or other materials. If a balloon pops, clear away any broken balloons and decorative contents (if applicable) immediately.

3. Balloons and the Environment: At the end of a balloon's life, cut the end of the balloon with scissors to remove any air or balloon gas, then dispose of it in the bin. NEVER release balloons into the environment. ALL released balloons become litter. They can get caught up in trees or power lines. Remember - Don't Let Go, & Pin It and Bin It 😊

4. RISK Balloons and Allergies: Most balloons are made of natural rubber latex and may cause allergies. Please look out for symptoms in case of allergies and seek immediate help.

5. RISK Inhalation of helium: Inhaling helium can be dangerous and it is not recommended. It can deprive your body of oxygen and can result in a fatality.

6. Balloons and Ceilings: Lights, paint textures, irregular surfaces and even static can all pop balloons. If you are planning on placing your balloons on a ceiling, ensure that you test it first.

7. Latex balloons and Oxidization: Clear balloons become cloudy quickly when exposed to heat and sunshine. Coloured balloons will take on a velvety, matte appearance.

8. Balloons can Pop: While we use the highest quality balloons and take every precaution necessary with your balloons to ensure they last through your event, once the balloons leave our door or we have left the venue, they are out of our control.

You can certainly go into more detail if you plan to publish this information on your website. You could cover more information regarding balloons, different weather conditions, the environment and how to dispose of balloon weights - especially if they are filled with water or sand!

It is becoming standard practice for a venue to ask event vendors to provide risk assessments along with proof of their business liability insurance prior to working in a venue. Without either of these they will not permit you to work.


Writing a risk assessment involves identifying potential hazards, what the risk is and measures that you take to prevent or reduce any potential risk.


Here is an example of a simple Risk Assessment Chart with an example.

This is a Risk Matrix which gives you a guide to RISK Values.


To learn how to write a risk assessment check out my post Risk Assessments & Method Statements - https://theverybestballoonblog.blogspot.com/search?q=risk+assessment


It is very important that we don't bury our heads in the sand when it comes to potential risks and that we learn to manage and control those risks in a professional manner. Many balloon businesses also offer prop hire and accessories that bring their own risks! It is essential that a balloon business carries a comprehensive Public Liability insurance and if a company employs staff they are required to carry Employee Liability insurance too! In the UK, I recommend www.BAPIAonline.com, who are an Independent Trade Organisation for the Balloon & Party industry! 


Happy Ballooning! 


Sue

www.suebowler.com

Follow me @suebowler