Friday, January 23, 2015

Are you ready for a little 'Spring Cleaning'?

How many of us say that we want to start the new year with a clean slate and dust off some of last years bad habits? We all consider making lifestyle changes like eating better, drinking less and sleeping more, but I wonder how many of us think about making changes within our businesses too?

So when was the last time you gave your website a Spring cleaning? OK, maybe the term "Spring cleaning" sounds a bit radical but seriously, when was the last time you made any changes to your website?

It is really important to keep your customers interested and excited when they visit your website especially if they are regular visitors looking for inspiration, so change is good   from a customers point of view, but also from a search engine optimising point of view too!
Wild About You

So let's think about what simple changes you can make today.

Spring is a great time of year for the balloon industry with Valentine's Day, Mother's Day and Easter all being perfect for the sale of balloons, balloon arrangements and balloon decor. 

So within the first few months of this year, you should ideally be featuring each of these events on your website homepage starting with Valentine's, maybe show just one design like the one featured and add a tag line;

'Make your Valentine Wild About You! Click here to see our fantastic Valentines range with prices starting from £xx'.

Pricing is IMPORTANT, don't fall into the trap of not showing pricing on your website. Let's face it, if we don't see prices, firstly we are going to assume that the price must be too expensive and secondly are we even going to bother to find out what the price is? 

If you show your prices you are more likely to attract customers to venture further into your website and look around as you have started to tick all the right boxes by fulfilling a customers needs and requirements.

You can download the Wild About You image and many others by visiting, check out the Valentine's Business Booster and Seasonal Bouquets, both are fabulous resources!

You don't need to stop there, you might also want to do a promotion too for sales of a certain value or more by offering a promotional code that they can use when they place their order, this could be for something as simple as a FREE Gift Wrapped 4" Heart that will cost you pennies to make and give away but it will give you an indication of how effective and successful your online campaign has been, measuring the success of a promotion is very important, it will allow you to make informed decisions regarding future promotions.

To find out how to make a gift wrapped Heart click here.

Keeping content fresh on your website is vital for SEO. Active websites will rank higher on search engines than websites that are not regularly updated or active.

The 'Spring Clean' does not just stop at websites it covers all aspects of your social marketing, so make sure that you refresh your Business Facebook pages, Twitter and Pinterest with anything new or your special promotions, and link them back to your website to increase activity!

As with all cleaning exercises we almost always find clutter, so take time to declutter your website with unnecessary information, old promotions or just unnecessary text and remove pages that are rarely viewed.

To check out my theory I used Google to search for balloon companies within my area, checking out the homepage of each of the companies featured on the first page and looking specifically for a link to a Valentines campaign, sadly only 1 out of 8 companies had any reference to Valentines that stood out as an important seasonal event. 

Remember your website acts as your shop window, we need to make our windows exciting and inviting, we want people to enter our 'store' and look around.

What are you waiting for, get your duster out and start cleaning!

Happy Ballooning!

Sue (Yes I know, I need to spring clean my website too!)

1 comment:

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