'Brighten her day with Balloons' - A little inspiration for Mother's Day
Mother's Day is celebrated by over 50 countries around the world, but not all on the same date. Starting in February in Norway going right through to December in Indonesia, each country celebrates their date according to custom or religion.
The Greeting Card Association estimates that more than 150 million Mother’s Day cards are exchanged in the U.S. every year, making Mother’s Day the third largest card-sending holiday after Christmas and Valentine’s Day.
In the UK, the Greetings Card Association states that Mother's Day remains the largest Spring Seasons card sending event, with a value of £50.40m.
Knowing how successful a comparative industry is on key seasonal dates such as Mother's Day is a good benchmark for our industry.
With less than 4 weeks until we celebrate Mother's Day in the UK, I thought it might be a good time to look at some ideas that we can promote to our customers, however for those of you in other parts of the world, you have a little more time to prepare.
Firstly, have you checked out all the great Qualatex balloon designs for this season?
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| Click HERE for a direct link |
Don't forget that there is a fantastic selection of Mother's Day Bouquet Idea's available in the Inspiration - Bouquet section on the Qualatex website.
if you're a Pinterest lover like me, then don't forget to check out the Qualatex Mother's Day Pinterest boards.
Here's a very interesting fact from Pinterest for Business: Nearly 2 million people save Product Pins to one of their boards every single day. And they don’t just dream about the things they want—they go out and get them. According to Nielsen data, 93% of Pinners shopped online in the last 6 months. Comscore also found that women on Pinterest are 30% more likely to shop or buy online than the average woman.
If like me you still have all your past copies of Balloon Images magazine your will know that it is packed with fabulous articles! Here is an extract from Jan/Feb/March 2015 Balloon Images with awesome Mother's Day designs from Bob Armstrong of Doctor Bob Balloon's Unlimited. Some of the balloon designs have changed but these can easily be substituted with new designs!
I will be posting more ideas over the next few weeks!
Happy Ballooning and wishing you a very successful Mother's Day campaign.
Sue
Follow me @suebowler
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