Guest blogger Jill Shortreed, CBA, of Charleston Balloon Company in Mount Pleasant, SC, USA, shares some of her business experience and how to build your brand.
Is your brand your logo?
Are you your brand?
What is your mission statement?
Are you quirky and colourful, or refined and polished?
Coming soon - Part 2 of Build Your Brand where Jill talks about USP (Unique Selling Proposition) or Positioning, the "Ideal Client," and is there a "Magic Formula"?
Jill has a wealth of business experience. She enjoys studying business books and engaging in online education seminars and classes to keep up-to-date. Sign up to Jill's Facebook group The Business of Balloons. This group is aimed at those who own and operate a business that sells balloon decor, retail balloons, balloon deliveries, or entertaining with balloons.
This article was first published in Qualatex® Balloon Images Magazine July/August/September 2017.
Happy Ballooning!
Sue
www.suebowler.com
1 comment:
Hi, I am Robert Ward, owner and founder of Radiance Balloon Creations. I don't have a logo yet. I had chosen the word radiance because it means one that shines. So, I am aiming for my clients and customers to have an radiance or radiant experience .
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