"Selling the Dream"
How we describe and present our businesses can have a huge impact on how our clients perceive us. I have said many times before; our job is not to sell balloons, our job is to sell the special memories that our balloons make, whether it's a beautiful bouquet of balloons that we deliver for a special occasion or amazing decor that we create for a corporate event, a wedding, or a party.
Last month I attended the Qualatex® Event in Shanghai, China. I had the honour of working with Lily Tan, of Myairtitude in Singapore, Jeff Wong, CBA, of Balloon Factory in Hong Kong, and TingYu Wong of Color Life Production, also from Hong Kong. It was also a great honour to meet some of the wonderful and very talented Chinese balloon artists who attended the event.
So how does my trip to Shanghai have any relevance to my post topic, "Selling the Dream"?
I love to see the work of other balloon artists from around the world and was both inspired and excited to see beautiful designs created by some of our Chinese delegates. What really stood out for me was that every photograph told a story and shared a dream - a dream that could easily be turned into a wonderful memory.
Selling the dream is not just limited to creative industries such as ours. This is what companies such as IKEA do all the time. They sell the dream with all their fabulous room settings in stores. When people walk around the beautifully displayed rooms, they see a complete lifestyle rather than just a sofa or table. It's a clever concept, as I am sure that many people buy everything they see!
The photo above really brings the room to life! We all know that a celebration is not a celebration without balloons. This beautiful balloon bouquet adds the perfect finishing touch to this lifestyle photograph - the image would not look as vibrant and exciting without it.
Jenny Wang of Bing Party Studio really has a creative eye. Her photo really sets the scene for a romantic occasion - candles, wine, roses, and romance, but without the fabulous balloon heart, the photograph would not have the same impact. Equally, the heart would not have the same impact without the other elements. Being able to create images such as this is a true art that I would love to learn.
Here's another great photograph from Jenny Wang. A completely different dream setting, but this time for a child's party. What a fabulous photo backdrop!
Here are some more beautiful photographs that "sell the dream" - As they say, a picture is worth a thousand words!
In most cases these photographs are not set in elaborate locations, and the backgrounds are pretty neutral. It is the combination of designs and simple props that have made these images as appealing as they are.
As much as they say that a picture is worth a thousand words, I do believe that words, too, are very important. Once again, I was inspired when I read these magical words on TingYu's "About" page on his Color Life Production website:
I hope that this blog post has inspired you as much as it has inspired me!
Thank you to all the wonderful designers who have shared their photographs with the Very Best Balloon Blog and to Soo Chin Goo who helped me greatly.
www.suebowler.com
Last month I attended the Qualatex® Event in Shanghai, China. I had the honour of working with Lily Tan, of Myairtitude in Singapore, Jeff Wong, CBA, of Balloon Factory in Hong Kong, and TingYu Wong of Color Life Production, also from Hong Kong. It was also a great honour to meet some of the wonderful and very talented Chinese balloon artists who attended the event.
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| Balloon Decor by Jenny Wang of Bing Party Studio, China |
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| Balloon Decor by Katie Jiang of ZUOYOU, Shandong, China. |
I love to see the work of other balloon artists from around the world and was both inspired and excited to see beautiful designs created by some of our Chinese delegates. What really stood out for me was that every photograph told a story and shared a dream - a dream that could easily be turned into a wonderful memory.
Selling the dream is not just limited to creative industries such as ours. This is what companies such as IKEA do all the time. They sell the dream with all their fabulous room settings in stores. When people walk around the beautifully displayed rooms, they see a complete lifestyle rather than just a sofa or table. It's a clever concept, as I am sure that many people buy everything they see!
The photo above really brings the room to life! We all know that a celebration is not a celebration without balloons. This beautiful balloon bouquet adds the perfect finishing touch to this lifestyle photograph - the image would not look as vibrant and exciting without it.
Jenny Wang of Bing Party Studio really has a creative eye. Her photo really sets the scene for a romantic occasion - candles, wine, roses, and romance, but without the fabulous balloon heart, the photograph would not have the same impact. Equally, the heart would not have the same impact without the other elements. Being able to create images such as this is a true art that I would love to learn.
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| Design by Jenny Wang, Bingo Party Studio. |
Here's another great photograph from Jenny Wang. A completely different dream setting, but this time for a child's party. What a fabulous photo backdrop!
 |
| Design by Jenny Wang, Bingo Party Studio. |
Here are some more beautiful photographs that "sell the dream" - As they say, a picture is worth a thousand words!
 |
| Design by Jenny Wang, Bingo Party Studio. |
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| Design by Calypso Cheng, Nanching, China. |
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| Balloon Decor by Katie Jiang of ZUOYOU, in Shandong, China. |
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| Balloon Decor by Moli Zhu of Bubble Double Balloon Studio, Shanghai, China. |
In most cases these photographs are not set in elaborate locations, and the backgrounds are pretty neutral. It is the combination of designs and simple props that have made these images as appealing as they are.
As much as they say that a picture is worth a thousand words, I do believe that words, too, are very important. Once again, I was inspired when I read these magical words on TingYu's "About" page on his Color Life Production website:
"We believe balloon brings happiness and balloon art brings happiness to others. Color Life Production keens to provide balloon art education and decoration services to different place, to turn every special moments into colorful and happy memories!"What a fabulous way to greet your customers and tell them that you are the right person to work with.
Thank you to all the wonderful designers who have shared their photographs with the Very Best Balloon Blog and to Soo Chin Goo who helped me greatly.
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