Thursday, September 13, 2018

Halloween's Coming, - Let's Go Totally Catty, Batty, Deadly, Ghostly, and Scary!



Halloween is creeping up on us. It's time to get ready with our "balloontastic" designs and excite our customers with witches, ghouls, and ghosts!


The key to any successful holiday sales campaign is in the planning, preparing and of course, organising.








Get displaying!

The purpose of good displays and visual merchandising is to attract, engage, and motivate customers towards making a purchase.

Good visual merchandising can help:

  • Create interest and excitement 
  • Prolong dwell time (we want people to stop and look) 
  • Increase customer understanding of what you can offer




Think about all the potential display areas that you have:

  • Windows 
  • In-Store Displays
  • Till/Checkout area
  • Wall Space
  • Ceiling Space
If you own a die-cutter like a Cameo Silhouette, create some fun and exciting decals for your shop window and other display areas.

I found this cat image at Snazzy Little Things.com. It has a great selection of Halloween window silhouettes that are free to download.




Display what you want to sell

Make yourself stand out from your competitors. Don't be afraid to showing pricing. Without prices we do not open sales opportunities. In fact, we close doors. 

If you don't own a store or shop, use your website and social media channels as your "window display!"

Social Media Marketing Campaigns

According to Social Media Examiner.com, some brands simply refuse to post about Halloween, and that’s a shame. Most social media users get into Halloween, and it’s a great time to run a cutest costume contest, encourage people to share images, and more.

Mix up your posts


Show a range of design ideas that you will have available for sale. There are some fabulous balloon bouquet and decor ideas on the Qualatex website's INSPIRATION section like the Old "Skull" Halloween Party design.


Post a fun picture of you and your team dressed up in Halloween costumes. Halloween is the perfect time to share you and your company’s fun side!  People love to connect with real people and want to know who the people are behind the brands they love.  This is a way to make them feel more personally connected to you, to get to know your sense of humor, style, design, and personality.  Not only is this fun for your followers, but it also fun for your entire team.  This should go without saying, but be sure your costumes are tasteful and not offensive, as everything you share – even in good, clean Halloween fun – is a reflection of your overall brand!


#Hashtag it!

Here's a few to get you started! 

#Halloween #Trickortreat #HappyHalloween #HappyHalloween #Party #Halloweenparty #Halloweenmakeup #Halloweencostume #Candy #Scary #Hauntedhouse #Holidays #Celebrate #Skeleton #Jackolantern #Bonfire #Cold #October #Devil #Skull #Pumpkin #Zombie #Fancydress #Creepy


You could even share some Halloween Safety Tips. Here are a few from the Safe Kids Worldwide website:
  • Keep costumes both creative and safe.
  • Decorate costumes and bags with reflective tape or stickers and, if possible, choose light colors.
  • Choose face paint and makeup whenever possible instead of masks, which can obstruct a child’s vision.
  • Have kids carry glow sticks or flashlights to help them see and be seen by drivers. 
  • When selecting a costume, make sure it is the right size to prevent trips and falls. 



Download and display the Qualatex  Halloween poster




Halloween offers a unique opportunity for businesses to launch some fun and interesting marketing campaigns. Halloween-themed promotions can help your business gain some interest and bring new customers through the door.

I hope that is helpful to some of you? I would love to see and hear what you are doing for Halloween!


Happy Ballooning!

Sue
www.suebowler.com