Tuesday, January 29, 2019

Get Ready for the Big 14 Day Countdown to Valentine's Day!



There is no long lead up to Valentine's Day sales, most people buy last minute, usually less than a week before the 14th! So what can you do leading up to Valentine's' Day to promote sales?





1. When posting on Social Media, think about the headings you use. Try something a little catchy like: 
  • Need some help this Valentine’s? 5 perfect gift ideas for her/him
  • ❤ 5 perfect Valentine’s gift ideas for her/him (all under £30) ❤ - the heart emoji will attract more attention!
  • “Valentine’s Day treats for you and yours."
  • "Bring a little Smiley Love this Valentine's Day."
or how about using a Valentine's quote
  • “Where there is love, there is life.” – Mahatma Ghandi, Civil Rights Lead
  • "They invented hugs to let people know you love them without saying anything." - Bil Keane
Next, make sure the content of your post is appealing enough to drive customers to your store, web-shop, or to start a conversion.
2. Run a Valentine's Day poll or ask a question. This will get your customers interacting on your Facebook or Instagram pages. You can run a different poll every day leading up to the 14th! Interaction is really important to grow your following and it's not a one-way street. Make sure to respond to any comments. Remember, every comment you get means someone took the time to stop, look at your post and share their thoughts. After all that, why wouldn’t you respond?
How do you celebrate Valentine's Day?
What would be your perfect Valentine's Day gift?
Which balloon reflects your Valentine's personality?

This is an idea that you could use to post on one of your social media channels - you are
welcome to use this example, just right click to save the image. Make sure that you either start a poll, or simply ask a question - "Which balloon reflects your Valentine's personality?" or whatever comment you think will get your followers talking.



3. Add romantic flair to your social media covers and profile images. Help your online audience get into the spirit of Valentine’s Day by updating your social media covers and profile images with a bit of romantic flair. Ideally the flair should still be visible when your profile image is resized, but be careful not to obscure your original branding too much – you still want your audience to be able to recognise it. Did you know that you can download some great Valentine's images from the Qualatex website! Click HERE for a direct link to the Organic Heart Decor article.




4. Hashtag it! Using seasonal hashtags and keywords is a simple way to expand your reach.

#bemine, #bemine2019 #bemyvalentine, #candyhearts, #galentinesday, #hugsandkisses, #secretadmirer, #SinglesDay, #sweetheart, #thatslove, #valentine, #valentines, #valentinesday2019, #whoneedsavalentine, #willyoubemyvalentine

5. Run a Valentine's competition - ask people to post their funniest Valentine's Day stories. Once again this will create interaction on your social media channels and create something fun for your followers to read and engage in - maybe get your followers to choose their favourite stories by counting the number of likes?

6. Offer a special promotion for early orders - you could offer a free gift-wrapped heart with every order made.







Here are just a few last minute ideas that should help with your Valentine's sales! 

Good luck!


Happy Valentine's Ballooning!

Sue