IMPORTANT - Update on Balloons in the Environment

There has never been a more important time in our industry than now to educate and inform our customers and our fellow balloon artists of best balloon practices in regards to the environment.

In the last year, there has been increased press coverage of balloons and their effect on the environment. Only last week balloons made headline news in the UK; but it was unfortunately for all the wrong reasons. I know that the same is happening in many countries around the world!

It is important that everyone within our industry is proactive in helping to educate consumers on best balloon practices - particularly ahead of the publication of the Single Use Plastic Directive.

Pioneer Europe, in conjunction with the European Balloon and Party Council (EBPC), has developed a collection of environmental marketing materials that we can use freely within our businesses to educate consumers to enjoy balloons responsibly, promoting the message: "Don't let go."

We need to share this message with fellow balloon professionals to ensure that, as an industry, we become a united front that shows and demonstrates that we care about the environment and that we are a responsible profession. 

This means, no more balloon releases, and that includes the release of latex balloons too. Check out more details on this at my blog post - Why We Should Ban Balloon Releases.

So how can you help?

Start spreading the word! There are five downloadable flyers that you can use:

• Posters
• Leaflets
• Carecards
• Weight Labels

These are available in 24 different languages. Click on the appropriate language and it will take you directly to the link.

Bulgarian
Croatian
Czech
Danish
Dutch
English
Estonian
Finnish
Flemish
French
Gaelic
​​​​​​​German
Greek
Hungarian
Italian
Latvian
Lithuanian
Maltese
Polish
Portuguese
Slovakian
Slovenian
Spanish
Swedish

We ask that you to download and share the materials with your customers and fellow balloon professionals immediately. 

Posters can be displayed in your shops and stores.

Care Cards can be handed out with every balloon order and delivery. 

Weight Labels can be stuck to the base of weights.

When creating decor for a client, make sure that you supply them with  Balloons and the Environment  - A helpful Guide leaflet.

Any of these could be used in your social media campaigns.

These materials are also available to purchase in printed format in English only. If you would like to know more click HERE.

Please help us to spread the word. Be sure to always ask customers not to release balloons and to always dispose of their balloons responsibly after they have finished with them. Please help us to educate fellow balloon professionals who may not understand why this is such an important issue.

Thank you for reading!

Happy and responsible ballooning!

Sue

www.suebowler.com

#suebowler