Thursday, August 29, 2019

Countdown to Halloween - how to Kickstart your Ballooning Halloween Campaign!

Spooky Sweet! Designer name: Cam Woody, CBA,  Pioneer Balloon Company, Wichita, KS, USA

Spooky Sweet!

Designer name: Cam Woody, CBA
Pioneer Balloon Company, Wichita, KS, USA
With Halloween fast approaching, it's time to start planning your sales and marketing strategy!

Halloween is one of the most exciting and fun days of the year filled with exciting costumes, candy, decorations, parties and trick-or-treating! It's is also one of the biggest sales events for the balloon and party industry and being ready and prepared is the key to success!

Have a Boo-tiful Day! This design is the perfect mix of all things Halloween! Designer name: Cam Woody, CBA.

Have a Boo-tiful Day!

This design is the perfect mix of all things Halloween!
Designer name: Cam Woody, CBA.
For some consumers, Halloween shopping starts early, especially if they are planning a party or to spook up their homes, office or businesses. Halloween enthusiasts will want to make sure they get all their supplies early for fear of being too late, so marketing Halloween early is never a bad thing! If you don't believe me, check out your local supermarkets - I am sure that you will see Halloween candies and other products are already on sale.

For this reason, you too should decorate your store and social media profile with Halloween themes - a well-decorated store can be just enough of a nudge to encourage your customers to make a purchase! plus you can make cover and profile photo changes for all social media platforms you are active on. Have you ever tried Canva is a free, online design tool which includes a fabulous selection of design templates. You can create almost anything and it's really simple! Here's a Facebook cover that took me around 5 minutes to make using Canva - just remember to take them off when the season ends! 

If you would like to learn more about how to use Canva, check out my blog post which gives more details about the tool.

"Good Design Matters for your Business" - Zoe Adams-Jones Shows You How to Create Fabulous Social Media Posts Using CANVA.

Though making changes to your social media branding is incredibly important, the need to adjust your social media marketing strategy to include a themed campaign for Halloween should also be a priority - here are a few ideas!

  • Share mini-tutorials on how to make Halloween decorations - try to incorporate some of the items that you sell! 
  • Get creative with "spellbinding" images. Visual content like images, GIFs and videos grab the attention of social media audiences. Special occasions like Halloween allow businesses to loosen up a little bit and have some fun!
  • Take photos of your team in their Halloween costumes to add a personal touch.
  • Download Halloween SVG cut files and create some unique and exciting balloon designs that you can add to Bubbles and other balloons - show off your fabulous new balloon slogans on social media!

  • Have Fun with Hashtags - especially when it comes to Halloween marketing campaigns, never underestimate the power of hashtags - if you still unsure about hashtags check out this great article: Instagram Hashtags: The Ultimate Guide (2019 Update)
  • Create theme product bundles - If you have a few different products that lend themselves to a particular Halloween theme, offer them together at a discounted rate. 

Wishing You a Wickedly Wonderful Halloween!

Wishing You a Wickedly Wonderful Halloween!

Here’s a Halloween design that’s both classic and contemporary!
You should always know what you want to sell. If you only sell balloons and balloon decor, know what designs you want to promote, this will help you with your stock control. Remember, people buy what they see! 

If you are in need of inspiration, don't forget to check out! Simply click on the Inspiration tab to open up a sensational range of Bouquet, Decor, Air-Filled Solutions and Marketing Materials.

Hopefully this blog post will kick start your Halloween campaign. I have a few fun ideas for designs that I will be working on soon, and I promise to share! 

Happy Ballooning!

Follow me on Instagram #suebowler
Sue Bowler -


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