Wednesday, October 16, 2019

Shop Locally Campaigns - Encourage Your Community to Support Local Businesses



If you're like me, you too enjoy the convenience of using the internet to meet your shopping needs. No hustle and bustle, no parking costs, and goods usually delivered within a few days! However, as many of us are aware, this convenience is actually having a huge impact on the High Street. And as a result, we're not just losing shops and stores but also losing the opportunity for a local community too!
With Halloween only a few weeks away, and Christmas not too far behind, it's important that we encourage our local communities to make a conscious decision to shop locally and spend some time and money with the shops, small businesses and independent traders which ensure the community remains a vibrant places to live.





After reading a great post on Facebook about a recent local initiate called Fiver Fest from Tony Davy of Party On Up in Stroud, England, I wanted to know more! 



"The Totally Locally Fiver Fest is a big celebration of Britain’s fantastic small businesses and shops, many run by families or individuals, but ALL contributing massively to the economy of the UK and the well-being of our towns.
Towns and High Streets taking part put on special £5 offers over 1 week, to show the diversity and value of what they sell, and to say thank you to the communities that support them.
It comes from the (now famous) Totally Locally £5 message showing the huge impact of people spending just £5 per week in their local independent shops can have on our High Streets. 
Totally Locally was put together by Chris Sands, an award-winning expert in branding and marketing, based in Hebden Bridge in the North of England.
Totally Locally is not funded, is not a big organisation and is not connected to any organisation or government initiative. It runs alongside Chris’ company, The Good Company, as a stand-alone project. 
Totally Locally is something special. It started out as a small idea in the North of England and has grown into a multi-award-winning worldwide movement. Groups of volunteers in towns and areas use the free kit (yes it really is free), following guidelines and using templates and a full event strategy, and use it to make their town a stronger, more vibrant & resilient place. And all we ask in return in that if they come up with a new idea, it is shared with everyone else. There is now a network or Totally Locally Towns across the world, sharing ideas, working together and making a difference to their independent businesses. It works. It has been proven from Yorkshire to London to New Zealand. A new vibrancy, a spirit of cooperation, and a better High Street."

Does your town or community have a local shopping initiative? Check out Totally Locally for more information - this can easily be adapted for just about any location ! 

But what can you do now? You could easily start your own "Shop Locally" campaign - you might even be able to enlist the support of other local businesses too! 
Christmas can be an excellent time to increase local support and media interest. At a time when people are busily buying food and presents, encouraging them to shop locally can start a trend which will continue into the New Year.



Check out this great Declaration of Independents - packed with great quotes that you could use in your shop locally campaigns or download it from www.totally-locally.co.uk
Every year, especially around Christmastime I make it my personal mission to shop locally whenever possible. Every little counts and will go towards helping to sustain our towns and local independent shops and stores.

Happy ballooning!


Sue

www.suebowler.com
#sue bowler


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