Tuesday, July 28, 2020

How to Create Inspiring Instagram and Facebook Posts for the Non-Designer - Part 2

Are you ready to step it up a notch and learn a few more tips and tricks that help make great posts for Instagram and Facebook! 

By now, you might realise (if you have watched How to Create Inspiring Instagram and Facebook Posts for the Non-Designer - Part 1) that I am a little bit of a Canva enthusiast, and enjoy spending time experimenting with the fantastic features that Canva offers. So far, in my video demonstrations, I have only demonstrated the use of the free version of Canva. In this tutorial, I will show how to create designs using features from both the free and from Canva Pro which is a paid for subscription. 

It is defiantly worth trying Canva Pro - they even offer a free 28 day trial of the pro version. You will need to use a credit card to set up your account, but you can easily cancel the subscription if you decide that Canva Pro is not for you! Just make sure that you make a note to do this before the subscription kicks in. 

Let's look at a few more great features on the free version before we head off to Canva Pro.

Check out the video below to see how to add a background and text to an image and also how to add a little animation too! 

This is the adorable 'Shine Bright' image by Cam Woody, which I downloaded from the Qualatex - Inspiration - Balloon Decor section. Please note that only QBN members and CBA's have the ability to download high-resolution copies of these images. If you are not a QBN member or CBA, remember that Qualatex has some amazing and FREE marketing materials available to everyone, and all are welcome to use these resources for social media posts. Even better, you can use Canva to add your own text and create your own unique posts! 

Beautiful Reindeer design created by Cam Woody
With a little (free) Canva magic, I added a background and a little seasonal text - view the video to see how! 

Canva marketing post created by Sue Bowler

Canva also has the ability to 'animate' your post (also a free function) although there are some professional options too which you can use when you upgrade to the pro version. Posting little videos on Instagram is a great way to attract new followers! Statistically, videos are viewed even more than photographs! 

Here is another free marketing image from the Qualatex Lifestyle Photo section that I downloaded, then added my own slogan to! 

Tropical Balloon Design

How to smarten up your own photos

Check out the video to see how to remove the background from one of your photos and replace it with a new background! 

I know that many of you are very keen to know how you can turn some of your own ballooning photographs into more appealing Instagram posts. Getting the perfect photo is almost impossible without being in a professional studio. Let me show you a few tricks that will hopefully change all that! 

I will start with one of my more recent images of a Number Five frame that I made. Before taking the frame outside, which was where it was intended to go, I took a photograph with the frame on a table. The lighting was appalling, and the setting not much better!

Number Five Balloon Frame designed by Sue Bowler

Using one of the Canva Pro features, I was able to remove the background and replace it with something that helped my design to stand out better!

Number Five Balloon Frame design by Sue Bowler

Here are a few more before and after shots! 


Before editing shot of Flamingo in a box design

After a little Canva Pro Makeover

Tropical Flamingo Design by Sue Bowler

Flamingo Balloon Design by Sue Bowler

Keep in mind, not all photos edit successfully using the Canva Pro Background Remover Tool, and the results can be disappointing. Something to keep in mind in this case is you don't always need to show the whole image; sometimes just showing a small section of a photo can be just as appealing! 

Elegant Balloon Frame by Sue Bowler

Beautiful Balloon Fairy Tree by Sue Bowler

I hope that you have enjoyed this tutorial and that it has been helpful! Hopefully this quick tutorial will get you started, and maybe like me, you will even get a little bit addicted and start producing some truly beneficial posts! 

Happy Designing! 

Follow me on Instagram @suebowler


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