Chris Adamo shares his "Top Tips" and Advice on Selling Balloon Walls to Customers

As contribution to my recent series of posts on Balloon Walls, Chris Adamo has very kindly offered his thoughts, tips and advice.

Chris Adamo, CBA
Balloons Online
Balloonpro.co
The Balloon Crew, Sydney, Australia

"Balloon walls are as diverse as the balloon industry itself! Whether self-supporting, rigged or floating, we as professional balloon decorators have a huge range of products, techniques, tones and textures to choose from. 

If you look at it from your customers perspective, I can guarantee that they do not know of this malleable product type, or that we can offer a huge range of styles versus the one's that they have seen before. 

It is up to us to suggest the most appropriate wall style based on the variables, and it is our responsibility to establish what those variables are. Customer service is just that: serving your customers. Selling product is not service, take the time to ask questions and understand everything about your customer's event, then you can suggest the right product. 

Some questions are:

• Indoors
• Helium is possible
• Rigged is possible
• Outdoors
• Most probably framed
• Longevity will be an issue
• Wind / sunlight / rain?
• Size / Purpose / Budget
• Low budget or large size = hollow quick link wall? 
• High budget / premium finish = foils or organic 
• Theme / Message
• This is the fun part! If creating a logo or colour theme, we need to think of what construction method will offer the most useful lines or texture to best emulate that design.
• Vertical & horizontal lines = QuickLinks or alternate size pack
• Diagonal lines = duplet square pack
• No lines OR abstract colour = organic

Pro tips:

1. Balloon walls can be BOTH beautiful décor AND functional, perhaps your client wants to block a door / view / room partition? Perhaps the wall can help direct the flow of thoroughfare? Solving problems with décor is a win win = your customer can justify a better allocation of budget.
2. Don’t forget the golden ratio (1:1.6 or simplified to 2:3), when designing a wall to fit a specific space, your wall will sit with more of a natural disposition using 1/3 white space and 2/3 wall. 

Now we have decided on the style of wall (construction method) and size we need to create a design. Designing your wall at this stage gives you the benefit of formulating an accurate quote, and it gives you a sketch or digital render to help converting your sale.

The online design tool at www.balloonpro.co was created to help streamline this very problem. One can create multiple designs in minutes with a colour matched digital render using Qualatex balloon colour swatches, a stock order list and a production break down."

If the online design tool is new to you, and you would like to know a little more, I recommend that you check out the short video below to see many of the different design functions available.

Chris shares one of his fun wall builds. Here is a bit of behind the scenes from the design and construction of his "Avengers" - Alternate Size Pack balloon wall.

Avengers Balloon Wall by Chris Adamo

In preparation for Christmas, Chris has shared two fabulous design templates that he created on Balloonpro - Balloon Design Tool, you are very welcome to use these.

Santa Face Balloon Wall Mural using QuickLink X-Pattern technique

Christmas Tree Balloon Wall Mural using Duplet Square Pack technique

I am a regular user of Balloon Design Tools! I love how I can work on my designs on my laptop, create a few different options and then send them over to my clients for approval... without even touching a balloon!  

You can try out this fabulous tool for 7 days for free. After that, you can sign up with either a monthly (cancel anytime) or annual subscription. Plus, there are many other fabulous free resources as part of your membership!

If you missed my earlier Balloon Wall Posts, simply click on the links below: 

Part 1 Fabulous Balloon Walls - Created with Latex Round Balloons

Part 2 Fabulous Balloon Walls - created with QuickLinks™️

Once again, a huge thank you to Chris, who has to be one of the most sharing people in the balloon world! I know I truly appreciate everything that he does for our ballooning community! 

Happy Ballooning! 

Sue

www.suebowler.com

Follow me @suebowler