Wednesday, April 14, 2021

Do you use a Tagline or Slogan for your Business?



I just want to start this post off by reiterating how much I gain personally from writing the Very Best Balloon Blog! This post started out in the same way as so many of my posts, where I research and put into words the topics that I feel are most interesting and beneficial to you. Researching for this post in particular has really opened my mind to the many benefits that a company can gain from having a simple tagline! 

Whether or not your business name clearly states that you are in the business of balloons and balloon decor, having a tagline offers every company the opportunity to capture the attention of clients through a few simple, yet alluring words!

So what is a tagline?

A tagline is a memorable motto or phrase that’s designed to serve as a permanent expression of your company’s greater purpose and mission, or in simpler terms, a few words that truly express something about you and or what your company can do. Taglines are intended to be long-lasting, instantly recognisable with your brand and have the goal of both attracting customers & remaining top of mind with your existing audience. 

As the owner of a small business, you need to look for a catchy and attractive tagline/slogan for your business. 

  • A good slogan or tagline can help to attract immediate attention from potential customers
  • Just like the logo and name, it is a part of your business identity
  • It’s an excellent opportunity to make a powerful statement
  • It makes it easier for clients to remember your company’s name
Here are a few famous and memorable taglines... and there are many! 

"The Very Best Balloons" - Qualatex 
"Have It Your Way" - Burger King
"Because Your Worth It" - L'Oréal




So why is having a tagline important for your business?
Simply because a tagline or slogan can set you apart from your competition and make your products or service more memorable.

Keep it Simple:
Most tagline's are 3-8 words long,: make sure that you don't try to say too much! 

"We Create, You Celebrate" 

"Bringing Dreams to Life"


Explain your Offering:
A tagline should explain your product or service to potential customers or capture what it is that makes your business different from your competitors' businesses. 

"A Fun Place Worth Remembering"
"Our Business is about Making Memories"
"We're in the Business of Making Memories"

Where do you use your tagline?
Think business cards, email signatures, your website, social media profiles, and any printed marketing material. 

How do you create a tagline?
The first thing that you need to do is list all the creative words that you believe represent you, your business and what makes you stand out from your competition. Here are a few to get you started.

Stylish
Creative
Knowledgeable 
Fun
Experienced
Friendly
Expert
Memories
Professional
Magical 
Memorable
Reliable 

It is really important to use words that are positive, upbeat, and empowering.

Now it is time to start playing with some of your words and putting them together to create your perfect tagline! I actually did this with my husband last weekend whilst walking our dog! We both threw different words into the mix that describes the business we wanted a tagline for and spent the duration of our walk creatively putting words together until we found the words that we felt best described our business and what the business can do for our customers! 


Here are a few tagline ideas ideas for ballooning that I have come up with since I started writing this post! 


Fun is what we do best
We build smiles
The magic of balloons!
We don’t just create balloon decor – we create memories!
Creative solutions for all your ballooning needs
This Towns (insert your town) favourite balloon company! 
We love making magical memorable events




Now it's your turn! If you struggle, please feel free to use any that I have suggested or maybe add your own twist to one of them!

Happy Ballooning! 

Sue
Follow @suebowler




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