Friday, October 8, 2021

Colour Creates Ideas, Expresses Messages, Sparks Interest, and Generates Certain Emotions... be inspired by colour!

We often get to see so many incredible and eye-catching balloon creations on social media, and in most cases, it is the colours rather than the actual design that catches our attention first! 

I remember when
Elari Events posted one of their beautiful balloon designs a few years ago in fabulous shades of dusky pinks, greys and silver. It attracted so much attention that everyone wanted to know what balloon colours they had used to create this magical palette! Elari Events continues to produce truly fabulous balloon decor and stunning colour combinations! 

 Zoe Adam-Jones, CBA of JAZ Trading of QLD, Australia, shows how the beautiful Elari decor customs colours were created.

This colour chart was created by Zoe Adam-Jones , CBA, of JAZ Trading .

Custom Balloon Colours

I suppose that we have been creating 'custom' colours for as long as I can remember, however before it became a trend it was only used as a last resort - the extra cost and time involved usually being a determining factor. I once stuffed Orange 646Q inside Yellow 646Q to create the perfect Goldenrod colour for a Giraffe design that I had created. 

However in today's balloon world, that is definitely no longer case! Balloons and balloon d├ęcor have become increasingly trendy over the past few years and with this uptick, consumers have become more discerning and often demanding of their requirements.

I love colour and love creating custom colours. Probably one of my favourite custom combination is the Jewel Tone balloons double-stuffed with Chrome balloon colours. I am also a little infatuated with all the stunning pastel colours that you can create.

In the first year that we showed this combination on the Qualatex stand at a UK trade show, the response was unbelievable! I don't think that I had ever before seen such incredible reactions from so many to a display of 11" Jewel Tone latex double-stuffed with Chrome Balloons. Of course, the colours created by this combo are rich and vibrant, with an almost glass-like appearance! I was asked many times "what balloons are they?" I still get the same reaction when I am teaching a class and I show a Chrome balloon inside a Jewel Tone! 

Creating appealing colour combinations is definitely an art, which is probably why I see so many requests on social media from balloon companies asking what colours have been used to create this or that design! 

If custom colouring is new to you, here is a great video clip that shows you how to double-stuff balloons and some of the fabulous colour creations that you can make! 

So how do we know what colour combinations are ideal to create enticing new colours or a corporate colour?

This is much easier than you think, as Qualatex has done all the hard work for us by producing a range of comprehensive colour guides! 

This is the Neutral & Muted Colour Guide - click HERE for a direct link to all of the guides or follow this link

Another great colour tool that Qualatex has recently introduced is the ability to download Double-Stuffed Images! These are perfect to show to your clients when proposing decor and/or a colour schemes! I have to confess, this really excites me, as I really love to give my customers as much visual detail when I am proposing my decor ideas to them, being able to show them, and being able to show them all the different custom colours that I am suggesting is such a huge bonus! 

Look for this Q2 icon for double-stuffed custom colours. You can download any or all of the Qualatex custom colour balloon images for business use. The files are named with the custom colour name, followed by the outside colour, then the inside colour. 

Here is one of the colours that I selected from the Double-Stuffed collection that are available to download as images. This colour is known as Desert Sage and uses a combination of a Spring Green inside a Grey balloon.

Learning about colour, understanding colour psychology (how we react to different colours,) and learning how to make fabulous and harmonious colour palettes work is all available in the latest Balloon IMAGES that is completely dedicated to colour - Paint Your Party with Qualatex. I love this edition, it is packed with so much great information that will truly help you and your business go from strength to strength! And if you are studying for your CBA accreditation, you will definitely find the information within this edition extremely helpful as part of your studies!

I hope that you enjoy using these exciting new resources as much as I will!

Happy Ballooning, and don't forget to Paint your Party with Qualatex! 

Follow me @suebowler


Devokanta Debnath said...

Very good artice and it is the proper way of explaining the content.
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Tanya Joselowsky said...

What would the balloon industry do without you Sue? Thank you Xxx

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