'Balloon Pop's©' - it's all in the name!
How many of us name our designs? Sure we sell 'Bouquets of Balloons' or 'Balloon Arrangements' even balloons on a ribbon & weight, but do you name each of your designs?
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| Balloon-Pop's© by Sue Bowler |
I recently did a little 'snooping' around the internet and viewed a variety of websites. I started with the floral market and checked out a selection of companies, the results were very interesting. Some the florists named each of their beautiful creations, making it really easy to identify and order, some simply gave their designs a number (a bit boring) and others no name or description at all, which made me wonder if I found an arrangement on their website that I really liked how would I go about asking for it?
I then looked at other retail businesses, let's take IKEA, they name everything that they sell! Many of us use the 'NOT' lamp for example and without having a name, how easy would it be for us to identify the lamp when we visit the store... probably not easy at all? Perfumes all have names as do cars... there really has to be something in giving a product or design a name!