Personalising Balloons Using a Die-Cutting Machine: Part 2

Following on from part 1 of this series of blogs, I asked a few of our lovely industry professionals if they would kindly share a little of their experience working with their die-cutting machines.

"Personalising balloons has become an integral part of WOW Balloons. We would not be without our 'little Silhouette'.

They have become so popular, if you show anyone a personalised 3 foot column,  9 times out of 10 they will buy it! We often find that they will buy 2 so that they can be positioned at the entrance of the venue. It's certainly added another W to our 'WOW', so from my point of view, it was money well spent."

- Debbie O'Neill, Wow Balloons, Essex, UK

---

Dominic Cassidy of All Things Fun, County Durham offers these thoughts:

Pros 

The ability to say "yes" to our customers! Having the right balloon at the right time is pretty hard at times, however being able to customise with vinyl means we can do pretty much anything. Fast, create a simple design and cut within minutes. The up-sell, adding names and ages to balloons gives us a great opportunity to add extra value for the customer with extra profit for us. Unique Selling Point (USP) Gives your business that added extra that the large multiples do not do. Gives us another avenue to be creative. Consistency, Being able to make both eyes the same is one of life's simple pleasures! Additionally if your customer would like half a dozen of the same design… no problem!

Personalising Balloons Using a Die-Cutting Machine: Part 1

We have been personalising balloons for years now. I remember attending one of my first ever balloon shows over 20 years ago and seeing beautiful personalisation using glue pens and fine glitter, and to be honest, I still love it today... as long as the person writing the message or name has beautiful hand writing!

Jacqui Pettitt, of Tiffany's Balloons uses stencils to create an outline before she glitters her balloons, which gives a very professional finish!

A few years ago, I was introduced to the Silhouette Cameo and it certainly changed my world!

The Silhouette CAMEO is an electronic die-cutting machine designed for personal use. Like a home printer, it plugs into your PC or Mac with a simple USB cable. However, instead of printing it uses a small blade to cut paper, cardstock, vinyl, fabric and more up to 12" wide and 10' long.