Showing posts with label Proportion. Show all posts
Showing posts with label Proportion. Show all posts

Tuesday, October 7, 2014

Part 5. Beginners Guide to the Elements & Principles of Design - Proportion and Scale

Scale and Proportion are closely linked and both are concerned with size. 


So let's consider how important is it for us to understand proportion & scale when designing our everyday displays. 
Here is a scenario  - " I have been asked to create table arrangements for a party in a venue that I have never visited".
When we start our design process, we think about the colours that we are going to use, and if there is a theme that also take high priority, but I wonder how many of us consider proportion and scale?

For me this is now a very important part of the design process that I need to consider right from the start. 
  • How big are the tables that the designs are being used on?
  • What is the size and height of the room?
Without knowing and using this information very early on in our design process we could suggest, propose and cost work that is total inappropriate for the room that it is intended to be used in! Believe me, I have been there... balloons too small or too big for the height of the ceiling and the size of the room and centrepiece that are too big or too small for the tables! 

You are the expert and you can use your knowledge and skills to advise and recommend to your customers.


So lets look at proportion and scale in greater detail.