During Christmas 2020, many were obligated to stay at home and avoid spending time with family and friends due to coronavirus restrictions. I know we are all hoping that Christmas 2021 will be a very special celebration as a result of last years lack of celebrations. With that in mind, it is time to get our businesses ready for Christmas if you haven't already started!
And November is the perfect time to start marketing for Christmas:
Decorate your shopfront:
How fabulous is this display by Trish Robertson of Barossa Helium Balloons and Party Supplies in Tanunda, South Australia. Trish was inspired to re-create Luc Bertrand's beautiful QuickLinks Santa Mural which has taken centre-stage in her window!
Decorate your outdoor area with festive window art, banners and decals.
Inside, get shoppers in the Christmas spirit by playing your favourite seasonal tunes and lighting some autumn and winter-scented candles to set the mood.
If your shop is on the smaller side and you’re concerned about capacity (and your ability to enforce social distancing), think about ways to get people shopping without the crowds — like hosting virtual or limited-capacity events or scheduling personal shopping appointments.
Trish said; "I look at my window as real estate, just like shelving in stores is real estate. But the window is the most important real estate because it can decide if someone comes in or not. The other thing I don't do is fill it. I keep it simple so it jumps out.
Trish also leaves her lights on in her store allowing her window displays to keep on working even when the store is closed!
Deck out your website:
Your digital space is just as important as your brick-and-mortar location. So, if you have a website, make sure to decorate your digital "shopfront as well — whether it is through creating a curated gift shop page, adding a Christmas decor-inspired banner to your homepage, or changing your colour scheme to incorporate more festive colours.
When it comes to decorating your website and social media pages, don't forget that Qualatex has some excellent FREE marketing materials, such as this animated Facebook cover (above) and other helpful seasonal social media posts (see below) that can be personalised to suit your business or ready made to simply pop into your campaigns. For a direct link to all the Ready Made Social Media Posts and other marketing materials click HERE
Christmas Decor Ideas:
For me, air-filled and personalised designs are the way forward! Here in the UK, Christmas for the balloon industry really kicks off with the a naughty elf, known by many as 'Elf on the Shelf" arriving in family homes on the 1st of December.
The Christmas elf is fast becoming an annual tradition in many homes. The elf is a special scout that is sent to children's homes from the North Pole to encourage kids to behave themselves. The idea is that Santa's little helper watches the children by day, and each night, it returns to the North Pole to report on whether they were naughty or nice.
This Christmas tradition has just two rules: First, children are not allowed to touch the elf or it will lose its magic.
Second, the elf will not speak or move while the kids are awake. The elf only moves at night when it makes its trip back to the North Pole. Once it returns home, it then assumes a new position in the house.
"Elf on the Shelf" was created by Carol Aebersold and her daughter Chanda Bell in 2005. The concept is heavily protected by copyright laws, and therefore anyone making and selling elf balloon designs should be very careful not to infringe copyright laws.
There are a number of different manufacturers of this cheeky little character, with varying different names - Naughty Elf, Elves Behaving Badly, Elf for Christmas are all protected by copyright rules and laws. My recommendation is to do your research to ensure that you don't infringe on any of them, as it can be a costly mistake!
One of the most appealing ways for the elf to arrive is inside a balloon!
Christmas Elf Balloon by Naomi Spencer of Candy Bubbles in Birmingham, UK.
I’ll be Gnome for Christmas! A fun and whimsical design for the holiday.
Designer name: Eve Antonello, CBA, Pioneer Balloon Company, Wichita, KS, USA
The Gnome tradition came to us from Scandinavia. Unlike the elves of other cultures, which reside at the North Pole, legend has it that gnomes pop out of their forests niches come Christmas Day, and walk through the front doors of homes to hand-deliver presents.
The top ten hashtags for gnomes are #gnomes #gnomesofinstagram #gnome #gnomelife #gnomesweetgnome #gnomestagram #gnomelove #gnomehome #handmade #handmadegnomes
Shine Bright! It’s all things merry and bright with Rudolph!
I absolutely love this design by Cam Woody! Everyone loves the Red Nose Reindeer at Christmas and Cam has created a fabulous air-filled design that would take pride of place in any home. If you are a QBN member, there are step-by-step instructions available to recreate this adorable design. Simply sign in using your QBN number and then you will be able to view and download for future reference!
