Build Your Brand by Guest Blogger Jill Shortreed - Part 2

Welcome to Part 2, "How To Build Your Brand" by Jill Shortreed, CBA, of Charleston Balloon Company in Mount Pleasant, SC, USA. To read Part 1, click HERE.

How can I make my brand more appealing?

Consistency is key when you build your brand

Of course, my company is the friendliest, and we give the best customer service!

We sell to everyone! 

Okay, what's the "Magic Formula?"

A great brand isn't just known and trusted - it is loved!

Jill has a wealth of business experience. She enjoys studying business books and engaging in online education seminars and classes to keep up-to-date. Sign up to Jill's Facebook group, The Business of Balloons. This group is aimed at those who own and operate a business that sells balloon decor, retail balloons, balloon deliveries, or entertaining with balloons.

This article was first published in Qualatex^® Balloon Images magazine July/August/September 2017.

Happy Ballooning!

Sue
www.suebowler.com