Thursday, July 18, 2019

Are Your Social Media Posts Engaging and Memorable?

So you've started posting on Facebook and Instagram on a regular basis - that's a great start! But are you making your posts engaging and memorable? 

I don't know about you, but when I scroll through my Facebook and Instagram feeds, I realise that gone are the days when I like every other post. It takes something a little bit more unique to make me stop and look.

So how are we going to get our potential customers to stop, look, and hopefully like and follow our posts?

Making Our Posts Engaging and Memorable

For example, when we are looking for someone to decorate a forthcoming event, which would you prefer: Working with an event organiser who you can relate to and make a personal connection with or with a faceless company that simply shows endless photographs on their Instagram account? This is a tough call, as stunning decor photographs on Instagram can be arresting and a great attention grabber. But we also have to remember that what we see is not always what we get! 

The more memorable and likeable your business appears to be, the higher the likelihood that customers will pick you over someone else. So how do we get our potential customers to stop, look, and hopefully follow our posts?

Social Storytelling

I recently read an article by Jade Fraser - BAPIA's (Balloon and Party Industry Alliance) Social Media Manager - Your Social Media Checklist. With Jade's permission I am sharing it with you here, as it explains so how to turn a simple post into a great story! 

"We’ve spoken before about the importance of storytelling when it comes to sales. The more memorable and likeable you can make your business, the higher the likelihood that customers will pick you over someone else. You may think that the day to day of your business isn’t exciting enough for storytelling but think again. Next time you’re stuck for what to say, follow this simple storytelling checklist. Take Jenny for instance, who recently went on a training course. Imagine Jenny has uploaded this photo with the following caption:

“Team work! Group column building at the BAPIA Chris Adamo cba Tour. #bapiaparty
Now, Jenny thinks about the day again, this time considering the following questions: 




1. What’s happening in this picture? 

          2. Did anything funny or relatable happen at the time? 

          3. What did I do well in this situation? 

          4. How might this benefit my customers? 5

5. What’s next for me?
After following the checklist, Jenny realised she actually had a lot to share about the day:

 “Team work making the dream work at the BAPIA Chris Adamo, CBA, Tour. The day started off shaky - I realised I’d walked into the wrong conference room when the overhead projector read ‘Travel Expo’ - oops, typical me! Things soon picked up though; I mastered these columns Chris showed us really quickly, woohoo! Expect to see LOTS more fun, new designs from me this year. Next, I want to master weaving flowers into my designs, ready for wedding season! #bapiaparty”
Do you see how, with a bit of storytelling, the same post becomes much more appealing and memorable? Though it may seem like a minor thing, you should consider every social media post as an advertisement for your business. Generally, it takes at least six exposures to an advert before a customer commits to sale. So, in a sea of social media posts, it’s really important that yours stand out. A post with a descriptive, well-thought-out caption will stand out a lot more in the middle of a scrolling session."

I found another great example of storytelling when I looked through my Instagram feed this morning. Born To Party in Sydney, Australia, shared a great photograph of an abstract organic balloon wall that they recently made. They talk about how big the wall is, about how they love to create new colours and how they think the design will look fabulous in Pink! Their post is colourful, exciting and charming, everything a customer what's to see! 

Personally, I know that this information will really benefit my own social media posts. When I look at my Instagram posts, I can see that with a little bit more thought and a few more words, I can transform my posts into something that my potential and current followers want to see.

A huge thank you to Jade and BAPIA for sharing this post with The Very Best Balloon Blog! For more great articles by Jade click HERE for a direct link.

Happy Ballooning!


No comments: