Friday, February 7, 2020

Creating Your Brand & Image - Digital Marketing with Zoe Adam- Jones CBA

Was one your New Year's resolutions to up your game and give your balloon business a bit of a makeover? Though we are now in to February, it's definitely not too late to get started on this!

So, how important is your branding?

Branding is important not only because it is your first memorable impression with consumers but also because it allows your customers and clients to know what to expect from your company. Several areas should be used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo.

Consistency is key to effective branding. In this quick Video Tutorial, Zoe Adams-Jones CBA from JAZ Trading shows you how to use the Branding Kit feature in Canva to help you achieve consistent branding.

I met Zoe three years ago when I attended the Australasian Balloon Convention (ABC) in Australia. At that time, Zoe was just starting her wholesale distribution business Jaz Trading. Over the past three years, Zoe has made her mark, whether it is through her continuous contributions to the balloon industry with her fabulous design skills, her generosity in sharing her extensive digital marketing knowledge, or working tirelessly to protect the balloon industry taking on the role of Director of PEBA - Pro Environment Balloon Alliance.

To learn more about Zoe and her impact on the world of balloons, check out my post from last year - Everything You Need to Know About Zoe Adam-Jones - Designer Extraordinaire and CANVA Queen!

If you are new to CANVA and would like to know more about how to use it, check out Zoe's extremely helpful article and video tutorial - "Good Design Matters for your Business" - Zoe Adams-Jones Shows You How to Create Fabulous Social Media Posts Using CANVA.

A huge thank you to Zoe for making this fabulous tutorial for the Very Best Balloon Blog readers and for sharing her immense knowledge on this subject! 

Happy Ballooning!



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