Tuesday, January 4, 2022

Effective New Year's Resolutions and Goals to Give your Balloon Business a Boost!

Firstly, I would like to wish you a very happy, healthy, and of course a prosperous New Year to you and your families! I would also like to take this opportunity to say a big thank you for reading The Very Best Balloon Blog! Last month, we reached a monumental milestone with 2.5 million page views - without you, this would not be possible! 

With New Year's in mind, how many of us start each new year with a long list of things to do, or changes to make in both our personal and business lives? My list usually consists of getting fitter and healthier, losing a few pounds and doing my tax return before the deadline! 

New Year's resolutions can also stretch to our business lives too and may help to give our business the boost that it needs! 

Running any business over the past two years has certainly been both tricky and demanding for many. We have had to make changes, potentially running and operating our businesses in ways we have never had to before. The Pandemic has also shown us that the public truly loves balloons, and has made balloons and balloon deliveries even more popular, which in turn has seen an increase in the number of new balloon businesses being started, something else that may have affected your business.

So what 'resolutions' can you make that will boost your balloon business for 2022?

Learn New Skills

We are never too old to learn a new skill or two. It could be learning how to use CANVA - a free-to-use online graphical tool that combines design, photo editing, and is perfect for creating social media content. I personally love CANVA and have been known to wile away many hours creating content for my social media posts as well as learning how to use different and more exciting functions that I can share with you in a future post! There is a fantastic video tutorial by Zoe Adam-Jones that is freely available in one of my past blog posts "Good Design Matters for your Business" - Zoe Adams-Jones Shows You How to Create Fabulous Social Media Posts Using CANVA. 

All of the best business owners make it their continual goal to constantly learn new skills.

Promote Regularly & Consistently

When it comes to your business’s success, make sure to promote your products or services regularly and consistently, taking advantage of every platform that is available to you.

Do you check your insights to see how well your posts are performing? By checking these regularly, it will allow you to see what content is working (what your audience likes) and what is not. It will also help you to refine your content strategy to post about topics that your followers care about. 

Be a Better Communicator

Don’t focus on quantity of communication, instead focus on quality. Many  businesses make it a point to send out multiple social media posts a day, but are they good enough to make an impact?

The key is to put quality first, and only do things that will have a positive impact on your business’s success.

Charge a Fair Amount and Check your Pricing

When was the last time that you checked your prices? Do you undercharge for your services? It is important to review your prices, otherwise your business will suffer as a result. If you are undercharging, be brave and put your prices up! If your clients value your services enough, they will continue to use you and your company.

If you would like help with your pricing, check out this comprehensive blog post that is packed with great information and links to free online pricing tools! 

Give Back to the Community

Just because you are a business looking to make £££, it  does not mean you cannot also give back to the communities and the customers that help you grow, or to those causes that resonate with you personally. So seek out opportunities and give back in meaningful ways.

Refresh Your Website

As a small business and website owner, you need to stay on top of the trends. When was the last time you updated or refreshed your website?
Did you know? Design on the web goes through phases and fads, too. You should always keep tabs on what’s in style and what is 'so last year' to keep your site relevant, engaging, and looking fresh with a capital F!
1. Keep Website Content Fresh with a Content Calendar
2. Bring Older Content Up to Date
3. Repurpose Your Older Content
4. Keep an Eye on Keyword Data
5. Update Your Web Design
6. Upgrade Your Website Functionality

Check out this great post on HostGator - 6 Smart Tips to Keep Your Website Fresh 

Treat Your Employees Well

Make sure that you never take your team members for granted.
Employees who feel undervalued won’t work as hard or be as motivated, and they are also much more likely to jump ship. Make a conscious effort to be kind to your team members, and treat them how you would like to be treated.

And finally don’t overwhelm yourself!

If you’re the type who likes to make New Year’s resolutions, it is easy to overburden yourself with the weight of unrealistic goals. Keeping your resolutions manageable will make them easier to live by. Try making one resolution each for your mental, physical and emotional health, or one resolution for your business and one for your personal life.

I hope that 2022 brings you everything that you hope for and much more!

Happy Ballooning

Follow me @suebowler

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