Friday, May 26, 2023

Tips on how to make your Social Media Posts Engaging and Memorable

Tips for Creating Engaging Social Media Posts

The first thing I always recommend when aiming for more engagement on Social Media is aiming to regularly post on Facebook and Instagram. However, to make your posts memorable and engaging, you must take a unique approach. Nowadays, people tend to keep scrolling and only engage with posts that catch their attention. So, how can you make sure that your potential customers stop, look, and follow your posts? Here are some helpful tips to consider:

Use eye-catching visuals: Incorporate high-quality images, videos, or graphics that grab attention and make your posts visually appealing. Visual content tends to attract more engagement than text-only posts.

These are my top three posts according to the number of impressions and the reach they have achieved over the past two years. All three posts have something in common; they don't just feature balloons, but also include a "human element".

Having a human element in an Instagram post adds a sense of relatability and authenticity, which can make the post more appealing to viewers. Here are a few reasons why:

Emotional connection: Seeing a person in a post allows viewers to connect on an emotional level. It evokes feelings of empathy, relatability, and familiarity. Humans are naturally drawn to other human faces and expressions, so including a person in your post can help establish a deeper connection with your audience.

Authenticity and trust: Incorporating a human element in your post can make it feel more genuine and authentic. It humanises your brand or message, showing that there are real people behind it. This transparency can help build trust with your audience and make them more receptive to your content.

Storytelling: Humans are natural storytellers, and featuring people in your posts allows you to tell stories visually. Whether it is showcasing a behind-the-scenes moment, sharing a customer's experience, or highlighting your team members, storytelling through a human element can be compelling and engaging.

Relatability and social proof: When people see others like themselves using or benefiting from a product or service, it creates a sense of relatability and social proof. It can help potential customers envision themselves in that situation and increase their trust in your brand.

Increased engagement: Posts with human faces often attract more attention and engagement. Studies have shown that photos with faces tend to receive more likes, comments, and shares compared to those without. Including a human element can capture viewers' attention as they naturally gravitate towards human faces.

While having a human element in your Instagram posts can be beneficial, it is still essential to ensure that it aligns with your brand and the message you want to convey. It should feel authentic and relevant to your content strategy and target audience. 

This post has achieved:
2134 Saves
207,302 Reach
2,246 Profile Visits
1,802 Follows

This post has achieved:
1180 Saves
107,737 Reach
3,209 Profile Visits
1,697 Follows

This post has achieved:
573 Saves
66,842 Reach
1,747 Profile Visits
964 Follows

If you have an Instagram Business account, you can access Instagram Insights, which provides analytics and data about your posts' performance. Insights will show you metrics such as reach, impressions, engagement rate, and the number of likes, comments, and shares for each post. Use this data to identify your most successful posts.

Write captivating headlines or captions: using concise and attention-grabbing headlines or captions will make people want to click, read, or engage with your post. Use creativity, humour, or curiosity to pique their interest!

Tell stories: Stories have a powerful impact on engagement. Share personal anecdotes, customer success stories, or behind-the-scenes glimpses to captivate your audience and make your posts more relatable.

Here is a great example of a balloon business sharing more than just a photograph of a balloon wall; they go into detail and talk about how big the wall is, about how they love to create new colours and how they think the design will look fabulous in Pink! Their post is colourful, exciting and charming, everything a customer wants to see! 

Be authentic and genuine: Show your personality and let your brands authentic voice shine through your posts. Avoid being overly promotional and focus on building genuine connections with your audience. Use engaging visuals that showcase your unique style and personality.

Here are some great ideas:

  • Share your design inspiration and how you incorporate it into your work.
  • If you pre-design your decor either by hand-drawing or by using a design program such as, why not show the before and after? 

    Below is a balloon wall that I designed for a training course some years ago in Israel. The three images show the wall design, the wall made from balloons and finally a design image showing how the wall could be incorporated with other decorations. 

  • Don't be afraid to share your mistakes or failures, as they can be valuable learning experiences or relatable moments for others.
  • Show your appreciation for your audience and the support they give you. 
  • Use language that is authentic and easy to understand, and avoid jargon or technical terms that may alienate your audience.
  • Be consistent in your messaging and tone across all of your design content.
  • Remember to have fun and enjoy the creative process, as passion and enthusiasm can be contagious.
Encourage interaction: Pose questions, ask for opinions, or invite people to share their experiences in the comments. Encourage your audience to engage with your posts and create a sense of community.

Use hashtags strategically: Research relevant and trending hashtags and incorporate them into your posts. This can help increase the discoverability of your content and attract a broader audience.

Provide valuable content: Share informative, educational, or entertaining content that your audience will find valuable. Offer tips, tutorials, industry insights, or exclusive deals to establish yourself as a trusted resource.

Utilise storytelling formats: Experiment with formats like Instagram Stories, Facebook Live, or TikTok to deliver content in a more interactive and engaging manner. These formats allow for behind-the-scenes glimpses, Q&A sessions, or interactive polls.

Be consistent and frequent: Regularly posting fresh and engaging content keeps your audience interested and coming back for more. Find a posting schedule that works for you and consistently deliver valuable content.

Analyse and learn from your data: Monitor your social media analytics to understand what type of content resonates with your audience. Pay attention to metrics like engagement rate, reach, and click-through rate to optimise your future posts.

Remember, creating engaging and memorable social media posts requires experimentation and adaptation. Continuously monitor and analyse your results, listen to your audience, and refine your content strategy accordingly.

Personally, I know that this information will really benefit my own social media posts. When I look at my Instagram posts, I can see that with a little bit more thought and a few more words, I can transform my posts into something that my potential and current followers want to see.

Happy Ballooning!


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