According to many different studies, consumers tend spend more when it comes to buying gifts for Mother's Day versus Father's Day! Buying gifts for women is easier, with flowers, chocolates and jewellery topping the list. When it comes to buying for men, it is a little trickier, with more practical and traditional gifts.
With Father's Day fast approaching, this is the perfect time for us to tap into this market and help our customers to find the perfect solution for their Father's Day gift... here are some great ballooning ideas!
Personalisation remains a top trend
The key to a successful Father’s Day for retailers will rely on the ability to tune into what the customer is looking for as they celebrate after a turbulent year. Balloon deliveries are still an extremely popular choice when it comes to ordering balloons!
It is clear that personalisation, a major trend in gifting over the last decade or so, will continue to be important for Father’s Day 2021.
Qualatex Deco Bubbles are perfect for personalisation, especially when using a die-cutting machine such as the Silhouette Cameo.
I absolutely love this design by Cam Woody, CBA, of Pioneer Balloon Company in Wichita, KS, USA. What could be more appealing than giving this to a Daddy for his first Father's Day!
Microfoil balloons can be personalised too! How about taking this 'Adorable Astronaut' Qualatex balloon and adding a special 'cosmic' Father's Day message!
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37" 'Adorable Astronaut'
#87966 |
Cheers to Dad on his Special Day!
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Design by Eve Antonello, CBA, of Pioneer Balloon Company.
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Only a balloon professional could look at a balloon, flip it upside-down and add a little facial feature to create a whimsical design like this Father's Day arrangement made by Eve Antonello, CBA, Pioneer Balloon Company, Wichita, KS, USA.
"Dad you are my Champion"
For all those champion Dads how about this 'You're the Best' balloon arrangement, and don't forget the trophy balloon can be personalised too!
Designer name: Sam Jossie, CBA of Pioneer® Balloon Company in Wichita, KS, USA.
Message ideas!
Choosing the perfect message to illustrate on a balloon is never easy, so here are a few examples that should hopefully help!
To the world’s best Dad, happy Father’s day!
Thanks Dad for everything you do for us.
Happy Father’s day to the coolest Dad ever!
Happy Father’s day to my wonderful Daddy.
Thanks for always being there for us/me
Out of all the dads in the world I think we got the best one!
Happy Father’s day to my superhero Dad!
Sending you all my love and I wish I could be there to give you a big bear hug.
I am so lucky to have you as my dad.
Thanks for being so wonderful!
You truly are the best Daddy! Happy Father’s day.
Thanks for being the coolest dad on the block! Happy Father’s day!
Happy Father’s Day to the greatest Dad in the whole world!
If you would like to learn how to re-create some of the designs featured in this post, check out these fabulous video tutorials by Cam Woody and Eve Antonello!
Once you have decided which designs you are going to offer for Father's Day, it is time to start promoting them on your social media channels. Remember that using the right hashtags is the key to success of your campaign!
#fathersday #fathersdaygifts #dad #happyfathersday #love #father #family #mothersday #fathersdaygiftideas #daddy #gift #giftideas #birthday #fathers #fathersdaygift #gifts #handmade #diadelpadre #fatherandson #dadlife #shoplocal #fatherhood #papa #instagood #anniversary #giftsforhim #dads #smallbusiness #fatherdaughter #personalised #bhfyp (best hashtag for your post) it is also important to include at least one hashtag with your location, town or city, unless you are offering a national balloon delivery service.
Here is another great ready-made social media post from Qualatex. Some have messages added while others have been left blank to allow you to add your own messages and company details!
Remember your Father's Day sales campaign does not need to be 100% about the products that you are selling! To attract attention and followers, you can always add in a few 'off the wall' posts!
How about a Father's Day fact? While the exact date that the word “dad” came into use is unknown, it is estimated that it began around the late fifteenth century. It is believed that it was simply derived from baby talk, as in many languages “dada” or “tata” refers to a baby’s acknowledgement of father.
Good luck with your Father's Day campaign, I hope that this post has given a little bit of inspiration!
Happy Ballooning!
Sue
