Instagram is one of the social media groups that I have not really got to grips with. Since I set up my Instagram account, I have used it mainly to post personal photographs, rather than balloons or business related items. It was only when Shannon Kilford of Born to Party in Sydney, Australia, made a really interesting comment regarding Instagram on a recent blog post, I decided that I should really find out more about this social media platform.
"I am also a passionate Instagram user! This social media platform has literally changed my life and my business! 90% of our customers use it and come to us with pictures off our Instagram account requesting a particular design. I also find it useful for instant messaging and sending images back and forth to my clients. Not many days go by when I'm not using direct messages to communicate with my clients this way! As our account grows, so does our business. It's definitely not a coincidence. You are welcome to check out our Instagram here; www.instagram.com/borntopartyshop
We also use Facebook, and in the beginning it was a great tool for growing our business. But since Facebook made changes to its reach for business pages, it is not nearly as good as it used to be so we don't focus on it as much as we used to."
To read Shannon's full article on "Modern Balloon Styling," click on the link below;
Giant Balloons, Confetti Balloons, Tassels, and Organic Decor — Modern Balloon Styling by Shannon Kilford, Born to Party, Sydney, Australia.