With many competitor companies within a very small area, it is essential that the Qualatex® stand is exciting, inviting and pleasing to the eye. It should also show professionalism and creativity. Most of us don’t work big trade shows like these, but often we get to advertise our services at events and also need to make the best impression at first sight. This philosophy is not unique to trade stands, this is something at we should all consider when creating our window displays or exhibition stands at wedding and other trade fairs.
To find out more about how the fabulous decor was designed for both the Spring and Toy fair, I asked the decor designers Fiona Fisher CBA and Luc Bertand CBA if they would share their inspiration.
Balloon samples to help determine the colours
and theme to be used.
Choosing the theme and colours with
Debbie Magill, Michelle Comerford and
Luc Bertrand!
Each year the teams working on the shows get together many months in advance to decide on the look and colours that will be used for the stands. It was agreed that a modern contemporary look was high on the list of priorities using 'Spring and Flowers' as the theme.
The NEC Birmingham, England has been the host of Spring Fair since 1976. Spring Fairis Europe's leading presentation of gift and home products and the largest trade exhibition in the UK. From 1st February to 5th February 2015, Qualatex proudly wowed customers with fantastic displays of balloons and decor along with with their fantastic range of balloons and accessories, and introduced many new and exciting products for 2015. Qualatex have been exhibiting at Spring Fair for 20 years and I have been part of the Qualatex Spring Fair team for quite a few of those years. It is truly a team effort that makes the stand look so impressive, which we know is very important for visiting guests and prospective customers. This years stand decor was designed and created by Fiona & Rodney Fisher with the help from the Pioneer Europe team! The colours and design were awesome, impressive giant flowers and garlands using Caribbean Blue, Wild Berry with a hint of 'Fashion' Rainbow Super Agates was simply stunning and stood out from all the other trade stands! Here's what one of our customers said:
"The stand was beautiful.It was vibrant , colourful , fresh and created alot of ideas to work with in our own business . The spongebob display was a great idea for childrens parties , the pink champagne bottle is a perfect product to add to the hen section or just a girls night out or party , I think it will be a great success . '"- Sonya from Partyworld, Ireland
The great thing about attending a show like this is that there is so much on offer. Not only can you visit your favourite suppliers and find new ones, you get to see firsthand all the great new products that will be available during the year. There are great demonstrations and seminars including The Stage where Keith Stirman, Dominic Cassidy and myself presented a range of designs using some of the fantastic new Qualatex balloons, including the beautiful new Wedding Butterfly that adorned both stands!
After I had finished my stint working at the eduction centre on the Qualatex stand, I took the opportunity to walk around a few of the other exhibition halls. I always like to see what's exciting and new in other markets, especially if I feel that it might be the next big thing that can be used with balloons. You also get the opportunity to see the latest trends too! I discovered some other great seminars going on and was lucky enough to sit in on an e-commerce seminar 'Secrets for e-commerce success', which I found really informative and picked up some really great tips. I think that next year I will try and plan to attend a variety of the seminars especially some of the more creative one's such as display techniques and creative gift wrapping which I feel would be very beneficial in our industry. Every year Spring Fair and the International Toy Fair in Nuremberg, Germany run almost at the same time giving International customers the opportunity to attend both shows - which many do! Once again, the Qualatex stand was beautifully decorated with very elegant and eye-catching decor created by Luc Bertand with a little help from the Pioneer Europe export team.
Stand Decor by Luc Bertrand
Spielwarenmesse International Toy Fair Nürnberg, Germany is the largest international trade fair for toys and games held annually since 1949. Only trade visitors associated with the toy business, journalists and invited guests are admitted.
Here is a short presentation of photographs from both the Spring Fair and International Toy Fair.
Michelle Commerford, Head of Sales and Marketing at Pioneer Europe shared her thoughts on this year's shows.
"Nuremberg Toy Fair and Spring Fair International have been exceptionally good for us this year. The 2015 Qualatex Everyday Catalogue (European Version) is 40 pages heavier and all the new products have received great feedback from our customers. It was nice to catch up with old friends and see how their business is doing, as well as meeting new customers and help them start in the balloon business."
To download a copy of the latest European Qualatex 2015 Everyday Catalogue CLICK HERE
Both Spring Fair and the International Toy Fair are trade shows that are exclusive to trade customers only. To attend either of these shows you need to pre-register, so why not register today for 2016!
