When it comes to designing or buying something suitable for men, I personally find that it takes a little more thought!
Father's Day falls on different dates around the world, however, many of us celebrate it on Sunday the 19th of June, so with that in mind, now is a great time to start our marketing and preparing design ideas to promote and sell.
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| World's Best Dad Personalised Bubble Balloon by Fizz and Frills Balloons in Stoke-on-Trent, England |
Inflate the Bubble with air and personalise the balloon as usual. Add the Bubble to the second Maxi Cup and secure to the Deco Stick. Add a small cluster of balloons under the Bubble to hide the cup or maybe add a bow or some tassels. You can also add a cluster of balloons at the base once again to hide the cup. When gluing the Maxi Cup to the tile, make sure that you use an adhesive that is strong enough to hold the cup securely. I have used Gorilla Glue in the past and that dries rock solid, but it does take 24 hours to dry!
For the younger generation, giving a fun design like this to their Dad would be perfect!
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Dad's The Best! A PANDASTIC design just for his special day. Designer name: Cam Woody, CBA, Pioneer Balloon Company, Wichita, KS, USA |
This is such a fabulous design that can be used to make many different balloon characters; it's ideal for birthdays and other celebrations. Simply select the animal head balloon that you want to make and use coordinating latex to create the body of the design.
Here are step-by-step instructions:
Here is a Monkey design using the same technique that I made for a birthday. The only difference is that I used a Deco Bubble for the body rather than a QuickLink balloon.
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| Monkey Bubble Design by Sue Bowler, CBA |
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Always On Point! A whimsical design to show dad how awesome he is! Designer name: Eve Antonello, CBA, Pioneer Balloon Company, Wichita, KS, USA |
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One Ale of a Good Dad Cheers to dad on his special day! Designer name: Eve Antonello, CBA, Pioneer Balloon Company, Wichita, KS, USA |
Let's talk a little about marketing...
It is important to get ready for Father's Day ahead of time, and any marketing that you do beforehand serves as a reminder for consumers that Father's Day is coming soon!
One of the easiest things that you can do is to prepare a cover for your business Facebook Page! This is a great way to kick start your marketing!
Maybe try running a Father's Day social media contest!
The great thing about running a contest is that you create natural customer engagement!
For example you could compel your followers to share their “favourite dad moment”, “dad image”, or even “dad joke” in a social media contest. Remember to think of a clever #hashtag and associate it with the campaign and get them to use it in their posts (e.g. #mydadiscoolerthanyourdad). Also, encourage them to share the post with their own followers.
Inspire your customers with a gift selection guide!
As I mentioned earlier, buying for a man is definitely harder than buying for a woman! Showing a great selection of balloon designs is vital for a successful campaign. Remember, people not only buy for their dad's, they buy for granddad's, step-dad's first time dad's too! This is where personalised balloons are a winner! It is important to show all the different options that you can offer for personalisation.
One of the best way to get your message in front of a more relevant audience is through Facebook Ads. If you choose to boost a post instead, your targeting options are limited. But by utilising Facebook Ads, you have more advanced customisation solutions such as ad placements, ad objectives, opportunity to add a "call to action" button, and so much more. If you have never used Facebook Ads I can honestly testify that they work and they really don't cost a great deal... you only pay what you want to pay!
I hope that you have a happy and successful Father's Day! Make sure to try out something new in terms of marketing, and make sure that you measure the results!
Happy Ballooning!
Sue
Follow me @suebowler
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