Showing posts with label marketing ideas. Show all posts
Showing posts with label marketing ideas. Show all posts

Tuesday, May 24, 2022

Father's Day Inspiration for the 'Best Dad in the World!'

When it comes to designing or buying something suitable for men, I personally find that it takes a little more thought!

Father's Day falls on different dates around the world, however, many of us celebrate it on Sunday the 19th of June, so with that in mind, now is a great time to start our marketing and preparing design ideas to promote and sell.


World's Best Dad Personalised Bubble Balloon by
Fizz and Frills Balloons in Stoke-on-Trent, England


Personalised Balloons are always a huge hit with anyone that receives them. Qualatex® Deco Bubble Balloons™️ are the perfect balloons to create magical and memorable personalised balloons. They are extremely versatile, giving you the ability to add beautiful coloured 5" balloons inside... along with many other things too! Personalised balloons are especially meaningful to the recipient. 

If you are worried about using helium due to the rising costs, a great air-filled alternative would be to use a 30" Premium Balloon Accessories Deco Stick with the Maxi Cup ll. I use two Maxi Cups in this case. I glue one to a base that has a little weight, using a small wall tile works well for this, just ensure that you use some sort of protection on the base of the tile as tiles can be rough/sharp and may scratch a surface when placed on it! 
Inflate the Bubble with air and personalise the balloon as usual. Add the Bubble to the second Maxi Cup and secure to the Deco Stick. Add a small cluster of balloons under the Bubble to hide the cup or maybe add a bow or some tassels. You can also add a cluster of balloons at the base once again to hide the cup. When gluing the Maxi Cup to the tile, make sure that you use an adhesive that is strong enough to hold the cup securely. I have used Gorilla Glue in the past and that dries rock solid, but it does take 24 hours to dry! 

For the younger generation, giving a fun design like this to their Dad would be perfect! 


Dad's The Best!
A PANDASTIC design just for his special day.
Designer name: Cam Woody, CBA, Pioneer Balloon Company, Wichita, KS, USA


This is such a fabulous design that can be used to make many different balloon characters; it's ideal for birthdays and other celebrations. Simply select the animal head balloon that you want to make and use coordinating latex to create the body of the design.

Here are step-by-step instructions:





Here is a Monkey design using the same technique that I made for a birthday. The only difference is that I used a Deco Bubble for the body rather than a QuickLink balloon.

Monkey Bubble Design by Sue Bowler, CBA

Here are some more great design ideas that are perfect for Father's Day! 



Always On Point!
A whimsical design to show dad how awesome he is!
Designer name: Eve Antonello, CBA, Pioneer Balloon Company, Wichita, KS, USA




One Ale of a Good Dad
Cheers to dad on his special day!
Designer name: Eve Antonello, CBA, Pioneer Balloon Company, Wichita, KS, USA




Let's talk a little about marketing...

It is important to get ready for Father's Day ahead of time, and any marketing that you do beforehand serves as a reminder for consumers that Father's Day is coming soon! 

One of the easiest things that you can do is to prepare a cover for your business Facebook Page!  This is a great way to kick start your marketing! 


Maybe try running a Father's Day social media contest! 

The great thing about running a contest is that you create natural customer engagement! 

For example you could compel your followers to share their “favourite dad moment”, “dad image”, or even “dad joke” in a social media contest. Remember to think of a clever #hashtag and associate it with the campaign and get them to use it in their posts (e.g. #mydadiscoolerthanyourdad). Also, encourage them to share the post with their own followers.

Inspire your customers with a gift selection guide!

As I mentioned earlier, buying for a man is definitely harder than buying for a woman! Showing a great selection of balloon designs is vital for a successful campaign. Remember, people not only buy for their dad's, they buy for granddad's, step-dad's first time dad's too! This is where personalised balloons are a winner! It is important to show all the different options that you can offer for personalisation.



One of the best way to get your message in front of a more relevant audience is through Facebook Ads. If you choose to boost a post instead, your targeting options are limited. But by utilising Facebook Ads, you have more advanced customisation solutions such as ad placements, ad objectives, opportunity to add a "call to action" button, and so much more. If you have never used Facebook Ads I can honestly testify that they work and they really don't cost a great deal... you only pay what you want to pay! 

I hope that you have a happy and successful Father's Day! Make sure to try out something new in terms of marketing, and make sure that you measure the results!

Happy Ballooning! 

Sue
Follow me @suebowler 





Monday, August 23, 2021

💀👻🎃 𝓣𝓻𝓲𝓬𝓴 𝓸𝓻 𝓣𝓻𝓮𝓪𝓽... 𝓗𝓪𝓵𝓵𝓸𝔀𝓮𝓮𝓷 𝓲𝓼 𝓬𝓸𝓶𝓲𝓷𝓰! 🎃👻💀

You might think that I am a little early with the Halloween vibes, but being prepared for the next big occasion or holiday is paramount to a business's success!

Many of the usual traditions of Halloween were cancelled in 2020 due to the COVID pandemic! With restrictions being lifted in many countries, for some of us, it will be business as usual for lots of us. There is no better time to start marketing than now!

The one thing that we can all do, with or without restrictions is to promote different options for customers wishing to decorate their homes. 

Balloon Wreaths - great for both indoor and outdoor decor

A wreath always says "WELCOME" no matter the occasion. In modern times, Christmas and holiday wreaths represent the festivity of the holidays; a welcoming sign to adorn a doorway in the spirit of the season.

Here are a few examples of creative balloon wreaths.



A design that’s both cute and creepy!
Designer name: Eve Antonello, CBA, Pioneer Balloon Company, Wichita, KS, USA

This Halloween wreath is versatile and adorable!
Designer name: Cam Woody, CBA, Pioneer Balloon Company, Wichita, KS, USA


Baubles, Balloons and Spiders
Designer name: Sue Bowler, CBA, Balloon Art by Sue Bowler, 
Henley On Thames, Oxon, England


Fabulous Halloween Door Decor that are not wreaths

Of course, there are many other creative alternatives to decorating a door other than wreaths. These door sign displays are a spook-tacular spectacle!


Welcome your guests with this charmingly spooky door display.
Designer name: Cam Woody, CBA, Pioneer Balloon Company, Wichita, KS, USA


"Who let the dogs out?!"
Designer name: Eve Antonello, CBA, Pioneer Balloon Company, Wichita, KS, USA



Smiling Jacks welcome your Halloween guests with this door display.

Let's Get noticed!
Here are some fun Halloween marketing ideas.
  • Dress up your store. You don't have to sell costumes to deck out your store for Halloween. If you don't have a shop or store, your website and social media pages are your 'store window'
  • Update your website to get in the spirit. Don't forget to "dress up" your social media presence, too!
  • Halloween-ize your products and the text in your posts!
  • Offer specials or deals - try offering early bird deals!
How about changing your Facebook banner? Changing your banner to reflect the next season or holiday is a great way to get noticed! Qualatex has some really fun banners, some like this one are animated, great for catching attention! Here is a direct link to the banners - https://pioneerballooncompany.widencollective.com/c/b6ulvwws


Social Media Ready-Prepared Posts! 

Finding inspiration to create fun and effective social media posts is sometimes challenging! If you are in need of a kick-start, Qualatex has some excellent pre-prepared posts that are ready to go, or you can edit them to add in your own message and company details. I recommend using CANVA to create your own edits; it's free and super easy to use! Click HERE to see all the available posts - free to use, just simply download!






As we know, all social media posts require a good hashtag or two to make them even more effective! 

TOP 10 HALLOWEEN HASHTAGS

Best halloween hashtags popular on Instagram, Twitter, Facebook, Tumblr:

#halloween - 63%

#spooky - 5%

#horror - 5%

#october - 4%

#art - 3%

#halloweencostume - 3%

#halloweenmakeup - 3%

#pumpkin - 3%

#spookyseason - 3%

#happyhalloween - 3%

So, this is just the start of the Halloween season, so we have weeks to prepare ourselves and make it our best Halloween yet! 

Happy Ballooning! 


Sue
Follow me @suebowler



Friday, April 24, 2020

Free Video Resource to Help You To Promote Your Business

I am hoping that many of you saw a post from Susan Dhillon, Marketing Communications Director of Pioneer Balloon Company on the Qualatex Facebook Group a few weeks ago? Susan shared some great news about an exciting, FREE, video resource - this might be on a time limit to help businesses during the Covid-19 crisis, but as of right now, it is definitely still available!


Making a video is straight forward, first visit: https://waymark.com/videos/collections/spectrum-reach
or click HERE

The website will open in a new window, so you can start working straight away! 



I have made a short, screen shot video to take you through the process, but I strongly recommend that you take a few minutes to play with it and see the amazing videos you can make!  
"One minute of video is worth 1.8 million words." 
 -Dr. James McQuivey of Forrester Research 



Before you start:


  • Decide in advance what you want your video to be about.
  • Create a folder of photographs that you want to include in the video. Don't forget that there are some great free resources on the Qualatex website, such as Balloon Bouquets, Balloon Decor, life-style photographs, and other great marketing materials.
  • Prepare headlines, captions, and other copy entering on what you want to communicate in your advert. Research poems, slogans, and other marketing resources that relate to your video's topic.
  • Don't forget the code that you need at the check-out - Reach

I hope that you enjoy using this software as much as I have. I believe that this will be a great resource for our businesses.

Happy Ballooning!
Sue
Follow me on Instagram #suebowler