|I love this display. Alberto created this for an exhibition trade stand for a baby clothing company. The use of his fabulous flowers is pure art and|
injects so much colour and vibrancy to the display.
Who cannot love the fabulous work of the very talented artist, Alberto Falcone, CBA? Alberto's balloon career started 20 years ago after attending an event organised by Balloon Express in Florence, Italy. For the first few years, like so many of us, Alberto's balloon career started out as a hobby. But after many requests for event decor, Alberto felt it was time to take his hobby more seriously!
Alberto loves to work with all Qualatex® balloons, but at this time he favours Quick Link Balloons™. When I asked him why, he told me that he has so much to discover, each time he uses them it is a surprise for him.
Alberto is one of those artists who appears to be able to turn his hand to all ballooning skills. His balloon sculptures are breathtaking, filled with exciting detail and so many different techniques. He is equally competent twisting balloons to create fabulous designs, making super cute characters or exotic flowers.
I asked Alberto where does he get his design inspiration from?
"From my old and new experiences. From nature, traveling. The occasions to be inspired are anywhere you are able to catch them."
Although Alberto uses social media to help promote and grow his business, he still believes that word-of-mouth is a great marketing tool, along with high-quality materials, techniques, and services. "It is wonderful to hear your clients being excited to speak about a job that you have done for them." It's important for Alberto to revisit his clients once or twice every year to keep in contact with them, and nurture these relationships.
Alberto is currently sharing many of his awesome skills and is teaching as part of the Qualatex World Tour Instructors team. He has already taught classes in Miami, Chicago, Los Angeles, and Kansas City in the U.S.
|Balloons and Bears in Kansas City.|
Alberto's next World Tour stop will be on the 9th & 10th of May, 2017, in Cheshunt, England. Alberto will be teaching his fabulous Birthday Decor and More and Delightful Distortion classes. He will then head off to Ireland in June where he will teach these same two classes. He will also be teaching in Budapest on the 25th September. To find the locations, full details, and to book your spot, click HERE.
Birthday Decor & More
More than 19million people around the world celebrate a birthday on any given day of the year! So birthday bouquets and designs can quickly become the cornerstone of any business. This course will cover everything from centerpieces to decor, and even balloon surprises for birthday parties!
Learn different distortion techniques to create characters and charm your customers during this one day masterclass. Delegates need to have a good working knowledge of balloons in order to follow this fun and hands-on class that will be divided into four parts:
1. Bean Distortion. Get inspired with this unique distortion that is suitable for a wide range of applications.
2. QuickLink Busts. Impress your customers by giving them a very personalized product with this simple but effective technique.
3. 321Q Distortion and More. Learn and implement a new distortion technique that will amaze you for its simplicity and effectiveness in creating amazing shapes using exclusive 321Qs from Qualatex.
4. Bubble Chain. Give strong decorative accents to your daily compositions with this distortion technique applied to the Bubbles and Deco Bubbles.
I asked Alberto what role he believes that industry education events have in a business.
"I believe that it is very important that we have an industry that takes care to give you the tools to improve your skill, art, and business.
I have attended so many events as a delegate. And I had the opportunity to win so many awards which gave me the morale boost to continue with passion.
Even someone who has been in the balloon industry for some time can benefit from training. It's never too late, and many times it is beneficial to make change, introduce new products, and renew your business model. The Qualatex seminars are more and more business oriented, so try to attend some of them. You will get good advice and the opportunity to make contact with other entrepreneurs like you."
Alberto will be teaching classes at BACI - 23rd to 26th of April, 2017, in Florence Italy. He will also be teaching in Cape Town, South Africa, at a Qualatex Workshop on the 23rd & 24th of May, 2017. Click on the links for more details.
I hope that you manage to catch-up with Alberto at one of these amazing events. He truly is a talented and inspiring instructor!