Sue Bowler: The Balloon Expert

With so many balloon businesses offering the same types of products and services, you can only win over your competition if your products or services offers something that theirs does not. Chances are, your competitors are in the same marketplace as you are, so it is important that what you are selling has certain features that cannot be easily found elsewhere. This factor is known as a selling point, or a USP. Essentially, a USP is a summary of features that makes your business unique and valuable to your target market. It tells your target customers that your company offers more value compared to other balloon businesses. It is not just about appearing different from the rest, it is about offering something of value that consumers will not find from other balloon businesses. It is our mission to find a compelling reason for someone to order balloons and decor from you rather than someone else. The low price guarantee  is a USP that many larger businesses use to entice customers. ...

The Rainbow Fish , written by Marcus Pfister, has always been my favourite illustrated Children's book. It is pure magic from cover to cover. When I started to design the decor for my granddaughter's recent 6th birthday celebration, it was a very easy  decision, to create my version of The Rainbow Fish for her, which is something that I have always wanted to try. To make the design, I used the Fish Shape  from  Nikoloon Frames for Balloons . Standing 117cm high and 100 long, I knew that it would be perfect size for my design. Using this type of frame allowed me to create a pattern within the frame that would give me the look that I wanted to achieve. I am going to be completely honest: it took me several attempts to get started. I actually found it easier to start from the tail end and work forward, leaving the face for last!  The Bubbles! You might assume that I cleverly superimposed the bubbles in the photo with the power of an editing tool...

Receiving complaints or any kind of negative feedback never feels great. However, this kind of feedback can be a good opportunity to differentiate your business from others who may not be as efficient as you are when dealing with complaints . When a customer complains, it is normal to want to react in a defensive manner as it is very easy for us to take any complaints to heart! I suppose what we need to remember is that 1) we cannot please everyone all of the time, and 2) that balloons are destructible: they can pop, go down or be affected by the elements very easily. Complaints happen and you will get them! The perfect outcome for a complaint is that it goes away quickly and quietly, and without turning into a bad review online. You occasionally might have your suspicions that the customer has done something to damage the balloons, or maybe they expected the balloons to last longer. It is important to put that all aside and make it your goal to resolve the problem quickly, and definit...

According to many different studies, consumers tend spend more when it comes to buying gifts for Mother's Day versus Father's Day! Buying gifts for women is easier, with flowers, chocolates and jewellery topping the list. When it comes to buying for men, it is a little trickier, with more practical and traditional gifts.  With Father's Day fast approaching, this is the perfect time for us to tap into this market and help our customers to find the perfect solution for their Father's Day gift... here are some great ballooning ideas!  Personalisation remains a top trend The key to a successful Father’s Day for retailers will rely on the ability to tune into what the customer is looking for as they celebrate after a turbulent year. Balloon deliveries are still an extremely popular choice when it comes to ordering balloons! It is clear that personalisation, a major trend in gifting over the last decade or so, will continue to be important for Father’s Day 2021. ...