Sue Bowler: The Balloon Expert

After a year of postponed and downsized weddings, the wedding industry is seeing a surge of couples looking to plan 2021, 2022, and 2023 weddings. As a result, experts say the demand for venues, vendors, and goods such as flowers and attire has never been higher. My newly married daughter - Holly and her husband Andy  Photo credit: Eve Dunlop  For some countries, the wedding season is well and truly underway! The UK wedding market is gradually adjusting to the new normal. COVID safety is now a guidance rather than a law. Dancing is finally acceptable, and there is currently no limit to the number of guests that are allowed to attend. Pre-COVID, weddings would typically take place over the weekend, however, with a greater demand on vendors and venues, weekday weddings are becoming more popular. This change allows couples to still have their dream weddings without having to schedule as far out. This is also a huge benefit to the wedding professionals who been negatively affected...

Organic Balloon Craze: Not Just a Passing Trend Some thought that the organic balloon craze was just a fad, destined to fade away. However, the trend has remained strong since its emergence around 2015. It's difficult to say who started it, as rumors circulate that it was someone outside of the balloon industry. For veteran balloon professionals, it was a hot topic, with some doubting the appeal and longevity of the style. After years of creating precise designs, the organic balloon trend challenged the status quo. Mastering the "Organic Style" in Design It can be difficult to fully understand the "organic style" in design, and if I'm being honest, there are some organic decor designs that I love and others that I don't care for at all. Would I consider myself an expert in organic design? Definitely not. However, I do enjoy the process of creating an organic design and find it to be a rewarding experience. Decor by Zoe Adam-Jones, CBA of Jaz Trading, in...

Just like with birthdays, there are usually some kind of holiday to look forward to! Some are both well known and widely celebrated, while others are diverse and attract less attention.  The great thing about holidays is that they can make outstanding social media content, especially if we can relate our posts to the products and balloon decor that we offer. These types of posts tend to generate many “likes” and they can be some of the easiest posts you will create all year.  To help you get started, I have highlighted a selection of  holidays that occur in July, August, and September 2023. Please feel free to use any of this information to help you with your social media posts. July 17th July 2023 😀😍😎  World Emoji Day   #WorldEmojiDay World Emoji Day is an unofficial (social media) holiday. The purpose of World Emoji Day is to promote the use of emojis and spread the enjoyment that they bring to those around us. All these images are available to do...

Whether they are featured in an arrangement or tied to a single strand of ribbon, few things inspire more joy than a helium-filled latex balloon! To give your customers the most value, here are four essential tips on keeping your balloons—and profits—afloat. 1. Storage The first step to ensure long float times for latex balloons is proper storage. Qualatex ® latex balloons are 100% biodegradable, and so temperature and light have a major effect on the quality of latex balloons. Because of this it’s important to protect them from the elements until they need to be inflated.  Many balloon stores use storage jars to contain and display latex balloons.   If using clear jars ensure that they are kept out of direct sunlight. Avoid exposing your balloons to extreme heat and cold. Storing your uninflated balloons at moderate temperatures will maximise their lifespan. If stored properly, an uninflated latex balloon has a shelf life of approximately one year. Light also contribute...