Sue Bowler: The Balloon Expert

G iving your customers information on how to care for their balloons can truly help, especially if something goes wrong! I often see posts on Facebook where someone asks for advice on how to deal with a customer who has complained about a bad balloon experience. Maybe some of those situations could be avoided if we supply our clients with a "Care Card" or a "Balloon Fact Sheet" at the time of purchase or when we are installing balloons for a client. There are many things that we can include on our "Care Cards" or a "Enjoy your Balloons" fact sheet. I would recommend that you choose those that are most relevant to the types of balloons, and or decor that you are supplying. 1. Balloons and Temperature : Please don't leave balloons in a hot car - helium expands in the heat and this could cause your balloons to pop! We recommend that you use air conditioning in your vehicle when transporting balloons on a hot day. If your balloons get rai...

S haring videos on Instagram is one of the best ways to gain new followers. I have been doing a little research to help you to get started, and it's easier than you think! Firstly, decide what is the purpose of the video?  I have been very guilty of posting short video clips on my Instagram account without considering what message I am trying to convey. Most viewers are watching on a laptop or on a mobile phone, and in most cases with the sound off. Therefore, it is important to add text or captions to ensure that your message reaches your audience. I know that I am more likely to watch a video with text than without! Almost every video that I have posted to Instagram to date has been without sound or text, so other than showing my audience what I've just made, who is the target of my posts? I have two main aims: To inspire the ballooning community To promote my balloon decor  Here's a video that I created using a free app called Apple Clips .  "Cl...

S ometimes I have to pinch myself! Not only do I get to do what I love every day - writing the Very Best Balloon Blog and being a Qualatex Training Instructor - I also get the opportunity on occasions to work with fabulous clients to create some amazing balloon decor!  A few weeks ago, I was contacted by a brand development agency who asked me to create a balloon and flower wall for a press event in London. As some who loves working with both balloons and flowers, I jumped at the opportunity!  Pastel Balloon and Flower Wall by Sue Bowler The Logistics When building a wall like this, it is important to consider how stable it needs to be. The balloon themselves are not heavy, but when you load it with lots of faux flowers the weight increases considerably. So my first consideration was how was I going to support my balloon wall? Thinking about what would work best, I came up with the idea of using a grid frame. My next task was to find a grid frame that would be ...