Sue Bowler: The Balloon Expert

In Part 1. of  'How can I make my Balloon Business Successful and Fail-Proof' post we look at why someone might start their own balloon company and why not all balloon businesses succeed. To read this post click HERE . In part 2. we look at the steps that you need to take that will definitely help you to get off to a good start.  1. How to run a business? It is important to do your research before starting your business. You need to be excited and passionate about your new impending journey. Write a Business Plan . A business plan is a written document that describes your business. It covers objectives, strategies, sales, marketing and financial forecasts. A business plan helps you to: clarify your business idea spot potential problems set out your goals measure your progress Register your business name,  but make sure that you choose the name of your business wisely. This is one of the most important things that you will do. There are so many things that y...

Launching a business can be one of the most exciting and challenging things you will ever do. So why would any of us start our balloon businesses, and if we had hindsight what would we do differently? There are many reason why someone might choose to start running a balloon business: It is a natural extension to a business that you already run. It's a hot trend on social media and you want a slice of the action. You want to be your own boss and balloons are the right fit!  You can work from home and fit a balloon business around your family life. And probably about 101 other reasons... Something that I always say to anyone starting out in the balloon industry is: "It is fantastic if you are a creative person, but don't forget that you have to be able to run a business too!"  The reason I started my balloon business over 30 years ago was because I wanted to find a business that I could run from home, that could fit around my young family and work with a product that wa...

Baby Bear Design by Sue Bowler www.suebowler.com As many of you have seen, I created a Baby Bear display at the recent Spring Fair. This new 31" Baby Bear Microfoil™ balloon is so cute and appealing, and perfect to recreate this charming 'Balloon Buddy' design for New Babies, Birthdays and even Mother's Day displays! Material List 4 x 7" Chrome Rose Gold 1 x 18" Rose Gold Round Foil Balloon 2 x 16" Blush (1 x body 1 x sand weight) 6 x 5" Pearl Peach 6 x 5" Pink (the pink goes inside the Pearl Peach) 2 x 350Q Blush 1 x 260Q for tying  1 x 31" Baby Bear Special Shape Microfoil  Stretchy Balloon Tape I have also added a prepared Job Cost Form to this post: all you need to do is add in the values and you will be able to quickly calculate a profitable selling price!  To learn how to create this design, check out Sue's video below. Sue's Window Display at Spring Fair 2023 I recently made a Panda Bear version, which is also very cute! ...

With Mother's Day, Easter, International Woman's Day, plenty of spring birthdays and fresh new babies over the coming months, this is the perfect time for balloon businesses to boost their marketing and sales opportunities with a bright and fresh spring theme decor and delivery ideas! Spring is actually my favourite time of year;  the blossoming trees and early flowers pushing through the earth holds so much charm for me. I don't know about you, but I  definitely feel more energised and ready to take on new projects and challenges in the Spring!  International Woman's Day International Women's Day (March 8) is a global day celebrating the social, economic, cultural, and political achievements of women. The day also marks a call to action for accelerating women's equality. I have read much about International Woman's Day, and feel that it is important as a female entrepreneur and business owner to stand loud and proud and use this day to create greater awaren...