Tina Giunta |
So what attracted Tina into running her own balloon business?
"I only really registered a business name so that I could buy at wholesale prices. It really was just a hobby for me. But as I mixed in circles with other young families, surrounded by young mums who were very supportive and encouraging while word of mouth kept spreading, I found myself just falling into running a business."
How did you learn to work with Balloons?
"In the beginning, I would study my Balloon Images Magazine and the Qualatex® catalogue, and I would just try and work things out. My work was quite basic back then and I found that this was enough. But as my hunger to try new products and more complicated designs grew, I looked into attending classes. My local supplier told me about the Australian Balloon Convention that was being held about an hour away from my home, so I decided to attend —and well, obviously I got hooked!"
Can you tell us a little bit about your business?
"My work space is a warehouse with an office. It's 100 square feet with an extra 50 square feet of mezzanine. We are not a retail store so we don't open to the public, but on occasions people will make appointments to discuss what they want. My website has hundreds of photographs on it, so most people prefer to just email or call.
I have one part-time employee and use contractors for the bigger jobs. My contractors are people that I have built a very good relationship with over the years. They run their own businesses, so they are experienced and have good working ethics."
Beautiful confetti balloons by Tina Giunta |
What advice would you give to someone who is just starting a balloon business?
" Learn your craft is your number one priority! Attend classes and conventions as much as possible so that you feel confident in what you offer your customers. When you believe in your work and you genuinely love what you do, people will see that in you! They feel your excitement towards their event and it makes them feel special. Once you have their trust, it is so much easier to get them to part with their hard-earned money!"What industry events have you attended during your career?
"I am an education junky! I attended every class and convention humanly possible in Australia and three World Balloon Conventions, one of which I attended as a scholarship recipient and the most recent as an instructor.
1st Place Medium Balloon Sculpture. |