Monday, March 25, 2013

Babies Babies Babies!

Whether a new baby or a baby shower, there are many opportunities to create exciting balloon decor and designs for this very special event! 

Rachel Ellen Baby Boy Stroller - 50253

Sue Bowler
Design based on a Rachel Ellen balloon by Sue Bowler CBA.

Did you know that the custom of buying gifts for new parents goes back as far as the Ancient Egyptians and Romans!

The purpose of a baby shower is to ‘shower’ the mother-to-be with advice, support and gifts and is usually hosted by family or close friends.

Wednesday, March 20, 2013

Marketing on a Shoestring - Part 2 Targeting Opportunities

Targeting Opportunities

Marketing on a Shoestring

In my last shoestring marketing ideas article (Part 1) we looked at how to create flyers with tear off vouchers offering a free balloon or incentive with a first order! This is a great way to get customers either through your store door or to call your business. 

Very best balloon blogWe can make the flyers target specific by creating posters for big seasonal dates such as Valentines and Mother’s day or we can make them more general and target certain groups such as people with babies & young children. How you design your posters and where you leave them will be the key to your success! It has been suggested that gyms and sports clubs are a great place to find new customers, milestone birthdays and wedding designs could be how you approach this market? Remember, your marketing efforts may also lead to bigger and greater enquires, so it would not hurt to state that you offer a full decorating service too! 
Use your flyers wisely and show a few key designs that will appeal to the market that your are targeting! 
Do not be afraid to add prices to the designs that you are showing, lets face it, would you ever go to a restaurant or a shop that does not show any prices? It is an automatic reaction, if there are no prices shown, it must mean that it is too expensive or that we cannot afford it!

Now it’s time to look at some other marketing ideas!

Tuesday, March 12, 2013

Ninja Turtles Down Under... awesome balloon sculptures!

Last week I arrived in Sydney, Australia for the start of my Deco Fusion Tour with Qualatex Australia! 
I was not the only person busy working with Qualatex balloons, Matt Falloon and a group of talented artists were busy building 'Ninja Turtles' at Darling Harbour.

I asked Matt if he would tell me a little bit about his amazing project...

The Turtles:

The Ninja Turtles came about because of another balloon twister friend of mine being unable to take a job of this level due to full time work. He graciously passed it on to me.

I tapped into the loose network that had been set up in Sydney of balloon artists, Face painters, clowns, magicians, and some who are all of the above, and asked them to be involved.

I had a great response! I ended up with a team of about thirteen twisters, all of varying skill levels, from all over Sydney and the Central coast, all of which had volunteered with no thought of payment. (There was a modest payment allocated in a very tight budget).