Sue Bowler: The Balloon Expert

W ho else loves these beautiful structured frames?  Although not something completely new, Balloon Mosaics ™️ and Mosaic Frames for Balloons  is another balloon trend that is set to grow!  Mosaic Number Design created by WOW Balloons in DFW, Texas, USA. Self-confessed "Pink" devotee and lover of all things party Lilly Jimenez, founder of The Creative Heart Studio , has used her artistic skills and design background to create the fresh approach that is Balloon Mosaics.  Unicorn Balloon Mosaic by Lilly Jimenez Rewind to February, 2017 when Lily shared one of her first projects,  Unicorn Kisses and Rainbow Wishes . In this beginning experience she displayed her inspiration and design ideas to create a beautiful Unicorn theme party, and her first Balloon Mosaic   was born. To read the full article simple click on link above or visit www.thecreativeheartstudio.com  If you would like to learn how to make this Pineapple Ball...

A fter a little research on the mighty Web, I found quite a few contenders for the top trends that could have an impact on our balloon and party businesses this year. 2020 Colour of the Year - Classic Blue Beautiful Decor by Moon and Blooms, San Jose, California, USA. There is nothing very new about this classic colour, which is why many have questioned its choice as the Pantone Colour of the Year!  According to The Pantone Institute, that exactly was the main idea behind choosing this shade. They wanted to select a colour that stands out while also being familiar. It should gives everyone a foundation of faith and peace. So could this be the year of of blue balloon décor en masse, or are there other new trends in the balloon industry that will be even more prominent? Historically, it takes a while for the colour of the year to make its way into the balloon industry, and that transition happens mainly through fashion, especially the...

A few weeks ago, I was asked to name what I consider as my favourite ever balloon design,  something of my own creation. After nearly thirty years of being in the balloon industry, that question stumped me. So before I tell you what mine and a few of my ballooning friend's favourites designs are, I would like you to think about what yours would be, and why? Naming your favourite design is a little bit like publicly saying who your favourite child is, and that is exactly the problem my fellow "balloonies" had when I asked them!  Elephant Sculpture by Chris Adamo Here's what Chris Adamo, CBA , of Balloons Online in Sydney, Australia said; "OMG it is so hard to decide on a favourite design but this is the first one that I thought of. It was made to the exact proportions of an adult male African Bull Elephant. I actually saved the working drawings I used for proportions. Why is this my favourite? I spent a long time researching how other elepha...

W as one your New Year's resolutions to up your game and give your balloon business a bit of a makeover? Though we are now in to February, it's definitely not too late to get started on this! So, how important is your branding? Branding  is  important  not only because it is your first memorable impression with consumers but also because it allows your customers and clients to know what to expect from your company. Several areas should be used to develop a  brand  including advertising, customer service, promotional merchandise, reputation, and logo. Consistency is key to effective branding. In this quick Video Tutorial, Zoe Adams-Jones CBA from JAZ Trading shows you how to use the Branding Kit feature in Canva to help you achieve consistent branding. I met Zoe three years ago when I attended the Australasian Balloon Convention (ABC) in Australia. At that time, Zoe was just starting her wholesale distribution business Jaz Trading. Over...