Sue Bowler: The Balloon Expert

Tips for Creating Engaging Social Media Posts The first thing I always recommend when aiming for more engagement on Social Media is aiming to regularly post on Facebook and Instagram. However, to make your posts memorable and engaging, you must take a unique approach. Nowadays, people tend to keep scrolling and only engage with posts that catch their attention. So, how can you make sure that your potential customers stop, look, and follow your posts? Here are some helpful tips to consider: Use eye-catching visuals: Incorporate high-quality images, videos, or graphics that grab attention and make your posts visually appealing. Visual content tends to attract more engagement than text-only posts. These are my top three posts according to the number of impressions and the reach they have achieved over the past two years. All three posts have something in common; they don't just feature balloons, but also include a "human element". Having a human element in an Instagram po...

With Father's Day just around the corner, it's the ideal opportunity for us to cater to this market and assist our customers in finding the ideal gift. Below are some fantastic ballooning ideas to consider! Father's Day Balloon Bouquets: Create unique balloon bouquets specifically designed for Father's Day. Use balloons in masculine colours, such as blues, greens, or metallic shades, and add themed balloons like "Happy Father's Day" or ones shaped like tools, sports equipment, or hobbies your customers' fathers enjoy. Balloon Decor and Delivery: Provide balloon decor services for Father's Day celebrations. This can include balloon arches, columns, centerpieces, or balloon walls customised to fit the event's theme. Offer delivery and setup options to make it convenient for customers to have the decorations in place. Personalisation remains a top trend Personalised Balloons: Offer personalised balloons with custom messages. Customers can have the...

Many Balloon Business Owners start out by offering balloons for birthdays and parties. Over time, we develop our skills and grow in confidence,  and now we want take that next step - the corporate market!  This stage decor was created by Sue Bowler in collaboration with Ali Welsh of Ali Welsh Events for Christmas corporate event. Each letter stood over 10' tall and was perfect for this DISCO theme party! The room was also filled with one hundred and thirty 3' Silver Confetti Balloons that represented Disco Balls!  So what is a corporate client? The term "corporate client" typically refers to a business or organisation that seeks and purchases goods or services from another business or organisation for the purpose of fulfilling their own business needs. It is easy to think that corporate clients are all huge corporations that typically wouldn't hire a balloon decorator for an event. However, this is untrue, as corporate clients come in all types and sizes and can ...