Dive into the latest trend on Instagram - #mermaids (1,331,460 posts and growing!)

Being trend-savvy is the key to success, especially in the world of balloon artistry. Knowing what's hot will give us the edge over our competitors and excite our clients.

A sea-world theme is a favourite for me. I love colour, and this theme allows me to use so many wonderful hues to create magical decor. Earlier this year I created a number of visual displays for Pioneer^®  Europe at Spring Fair. Spring Fair is the UK's No.1 trade show for gift and home products, held at Birmingham's N.E.C. One of the displays I made was designed to feature the new Qualatex^® Enchanting Mermaid Microfoil^®  balloon. 
It was also the perfect opportunity for me to showcase the NEW Qualatex Chrome Balloons™ and their unique vibrancy and versatility, especially when double-stuffed inside Jewel- coloured balloons.



I have been asked on several occasions how I made this display, so I thought that I would share it with you on the Very Best Balloon Blog.

It's all about the base!

The base is an integral part of the design. Without it, the design would not be as eye-catching as it is. It allows me to use many of the colours that are featured in the "Enchanting Mermaid" Microfoil. 

38" "Enchanting Mermaid" #57815

To start, I made a very simple Quick Link x-pattern wall using Chris Adamo's fabulous Balloons Online Design Tool. The wall consists of six chains using 6" Caribbean Blue Quick Links inflated to approximately 5", or five pumps on a Qualatex Green hand pump.

Two - chains of 10
Four - chains of 6
Total number of 6" Quick Links - 44

The chains are locked together using 5" Caribbean Blue and or 5" Tropical Teal duplets. 
Inflate to 3" or one pump using the Qualatex Green hand pump.
Total number of 5" balloons - 62.

With this type of "wall", we have spaces between each of the "X's" - the wall above has fourteen spaces to fill. This was where I was able to introduce a range of fabulous colours.
Each of the coloured balloons used one of the balloons listed below inflated to 5", 5.5", and 6" - the variation in size creates visual movement within the design, but be careful not to make the size differences too extreme. Each balloon is made into a Duplet with a 4" Caribbean Blue as the base balloon. This holds the balloons in place and keeps the wall flat at the base.

Chrome Silver 11" #58270
Chrome Silver looks fabulous when inflated. It creates a solid shine and has a reflective surface, unlike any other latex balloon. Chrome Silver also works extremely well when inflated inside a Jewel colour balloon (double-stuffed) - I renamed these "Jewel-Chromes," and they look stunning! 

Chome Gold 11" #58271
Chrome Green 11" #58273
Chrome Purple 11" #58274






To create the Jewel-Chrome balloons, use; 

Jewel Teal 11" #43753 
Jewel Quartz Purple 11" #43789

Jewel Sapphire Blue 11" #43793

18" "Happy Birthday Mermaid" - #57799 

To complete the display, you can add a selection of balloons that complement the "Enchanting Mermaid" special shape. Deco Bubbles are perfect for this display. They create a "bubble" look and allows to feature 11" latex balloons, making the display longer lasting. 

Qualatex has just released a fabulous new Chrome Balloon Custom Colour Chart, to download it click HERE or visit www.Qualatex.com

Happy Ballooning!

Sue

www.suebowler.com

Disney•Pixar Finding Dory - The Latest Trend for Birthday Parties

"Disney·Pixar Finding Dory" Bubble Balloon^® #44146
U.S. Patent No. 6,782,675

Disney•Pixar Finding Dory has finally arrived in cinemas. The release of any new blockbuster film gives us many new sales opportunities. Children become infatuated by a film's characters, leading to the desire of wanting everything in their lives to be based on a film and the characters within it. In my early childhood, it was A.A. Milne's, Winnie-the-Pooh who rocked my world, and secretly, he still does!

It is very important as retailers and event decorators that we capitalise on these sales opportunities. It is easy to think that by simply stocking current trend balloons and partyware it will simply "fall off the shelf," and "sail out of the door," but in reality it rarely does. Customers need to be inspired and captivated by what they see, and part of that is to see these beautiful balloons inflated, and remember; we don't just sell balloons, we sell the emotion that the balloons create. In this case, probably a very happy child!

If you have a store or shop, this is the perfect time to create a wonderful window display showing a range of different designs suitable as a gift, or decor ideas for a Disney•Pixar Finding Dory theme party. If you sell the Disney•Pixar Finding Dory partyware range*, this is the perfect opportunity to get creative and show off your skills designing a tablescape. *Disney•Pixar Finding Dory partyware range is currently only available through Qualatex^® distributors and Qualatex Direct in England, Scotland, and Wales.

Instructions to make this wonderful design by Cam Woody, CBA, Pioneer Balloon Company,
can be found in the Jul/Aug/Sep 2016
Balloon Images magazine.

If you are a home-based decorator, you should use your social media channels and your website to show your client base what you can offer. If you have a Pinterest account, why not start a "Children's Party Ideas" board, add a good range of relevant balloon designs and decor ideas, and also re-Pin ideas and suggestions from other boards, such as themed party snack suggestions, party games to play and other non-balloon related items that will draw interest and engage visitors to view your board. Pinterest boards should always have mixed content; it is all about lifestyle and not just an advertising platform. The most important thing about Pinterest is to ensure that all your design images have a link back to your business website so customers can easily find you!




Displaying partyware is a whole new challenge for me, but I like to learn new skills and enjoyed creating a small tablescape using a variety of the Disney•Pixar Finding Dory partyware products. The objective was to show customers the range of products available and how they look when placed together.

Tablescape by Sue Bowler, CBA

Sourcing props to help you with your displays is the key to success. Remember, IKEA is great for inexpensive items such as small tables and storage boxes that can act as shelves within a display to give height and variation.

Here are some other great displays and tablescape ideas using a range of the Disney•Pixar Finding Dory partyware products.

To find out more about Disney•Pixar Finding Dory partyware range  and other collections, click HERE

The Disney•Pixar Finding Dory Qualatex Bubble Balloon is filled with vibrant colours and can be easily complemented with balloons in the Tropical Assortment range such as the "Birthday Classy Script" balloons shown in the bouquet.







For Disney•Pixar Finding Dory theme parties, I think this fabulous arch by Cam Woody, CBA, would make a great focal design. Children will have so much fun playing "under water!"

To learn how to make this Criss-Cross Arch by Cam Woody, click HERE

Here is another great idea that can be easily adapted to suit this very popular theme. This can be used as a centrepiece design or as floor-standing decor.










To make your own wonderful fish, you can simply follow this easy step-by-step recipe. You can make the fish in a variety of different sizes from 5" to 16", these make great accent details for designs, the 16" version is ideally filled with helium and the smaller versions with air.

Here are some more great design ideas!

This lovely design was made by Patrycja Lipińska of Patrycja Lipińska dla Dzieci in Warsaw, Poland. Patrycja has made some lovely fish using 6" Hearts for the bodies, a slight variation to the design shown above.


























Good ideas come from everywhere, and your business can benefit from the latest blockbusters whether or not you’re a fan of the silver screen. From fabulous in-store window displays to Pinterest boards, there are no shortages of ways to attract customers with some movie magic.



Happy Ballooning!

Sue
www.suebowler.com

Top Picks for Enchanted Woodland Theme

18" ‟Birthday Party Fox

37" ‟Enchanted Tree in Bloom” Microfoil^®  balloon.

18" ‟Birthday Banner Garden” balloon.

Have you seen the new Woodland trend? It is adorable! And there are a lot of new balloons in the Qualatex 2016 catalogue to work on this theme. It is great for birthdays or baby showers. And just in time to welcome spring! I think we will have so much fun with this lovely new theme. I am looking forward to seeing so many great designs using them!

"Fabulous Fox" balloon available 
in both 14" and 33".

Here are some other fabulous new balloons that will work well for this theme.

11" ‟Garden & Butterflies” Festive Assortment.

18" ‟Welcome Baby Banner Garden.”

18" ‟Welcome Little Fox & Friend.”

11" ‟Woodland Foliage-A-Round.”

Please note that not all balloons are available in all countries. Please check with your local distributor.

In the next few days I will be posting part  2 of this blog - Creating a woodland-themed window or decor with some lovely balloon creatures! Showing you some great design ideas using this wonderful new range of balloons!

Happy Ballooning!

Sue
www.suebowler.com

'Your store window is your face'... some great window display advice from Doctor Bob BALLOONS UNLIMITED

You should never underestimate the power of a great display, whether a store window or exhibition!

Doctor Bob - BALLOONS UNLIMITED

Last Christmas many of us were completely wowed by the Christmas window display that was created by Bob Armstrong CBA and his team at Dr Bob BALLOONS UNLIMITED in BARRY, WALES.

Christmas Window display
by Doctor Bob BALLOONS UNLIMITE
The window was filled with a magical selection of balloons, everything from a Tin Solder, Christmas tree's, Elves, snowmen and of course Santa Claus! I can imagine small children with their parents peering through to see all the beautiful displays... a true winter wonderland of excitement!

But these displays are not merely to create a display, each and every item on display is something that can be purchased by their customers, what a fantastic way to show off your skills!

Spring Fair 2012 review with photographs...

2012 is a big year for celebration!

 

This years Spring Fair took place from the 5th-9th February at The NEC, Birmingham, England.

Against a backdrop of economic pressure and inclement weather (snow) it still attracted over 63,500 buyer visitors. The Spring Fair is divided into 13 main categories, 

	Contemporary Gift & Home
	Gift & Home
	Volume Gift & Home
	Greetings & Stationery
	Kitchen, Dining & Housewares
	The Summerhouse
	Toys, Games & Kids Gifts
	The Party Show
	Festive & Floral
	Art & Framing
	Body, Bath & Home Fragrance
	Fashion Jewellery & Accessories
	The Jewellery Show

Balloons, costume and party goods were represented within the new 'Party Show' sector in Hall 3.

New 2012 Catalog

The Spring Fair for Pioneer Europe (Qualatex) is the perfect opportunity to launch the 2012 Everday Catalogue, to showcase the amazing range of Qualatex balloon products to new and existing customers.

With both the 'Education Centre' and 'The Stage' daily demonstrations, visitors were 'wowed' with the endless ideas and profitable designs being shown to them, the demo teams was made up by myself, Dee White, Dom Cassidy & Keith Stirman.

Me in one of the Education centre's... before the show had officially opened!

To give you an idea of the size of the entire show, 17 miles... yes miles of carpet was used to cover the endless walkways between the aisles and halls!

I have been part of the Qualatex Spring Fair team for many years. I have had the privilege and honor of designing and creating the stand/ booth window displays, showing a host of new products and design ideas. Working along side Jodie Norris & Dee White, who each year create the most incredible stand/booth decor, which I can honestly say makes the Qualatex stand probably one of the most colourful and professional looking stands in the entire show!

Spring Fair is very much a team effort, with a number of the Qualatex Sales team (Michelle, Mark, Debbie, Linda. Jag, Michelle) being an integral part of the stand/decor build as well as being on the stand once the show opens talking to customers and of course taking order!

Preparation starts earlier in the week prior to the show with stand builders building the stand.

Dee White adding graphics to an 8' Giant Cloudbuster- Chloroprene balloon

View of the completed stand/booth - Stand designers Jodie Norris & Dee White

                           

                           Retail display... Microfoils, Bubbles and Qualatex Retail Latex

New Microfoils & Bubble balloons

Beautiful new Special Shapes balloons

The Qualatex Hot Air balloons with Dee's fantastic Smiley Face men

New holographic balloons... they are lovely!

The Animal head shape balloons worked so well, especially with Dee's added touch for the 'ladies'!

View from the other end of the stand.

Window displays using the beautiful new holographic balloons!

Birthday Display!

Numbers Display!

If you would like to see a little more, I have put together a short DVD that gives you a great look at the stand, the fantastic new balloons and some inspirational design ideas!

Spring Fair 2013 will be 3rd-7th Feb 2013... mark the date in your diary!

If you attended the show please add your comments to this blog, we would love to hear what you thought of the stand decor, new balloons... anything really!

I walked around the show after I had finished my stint on the stand, I only actually managed to visit a few of the other halls. I saw some great new products that will work very well for balloon artists... watch this space as I hope to try out and review some of these soon!

Sue :)