It is when the year is coming to a close we look back and consider how it was for us and our business's?
With many countries in recession and others in the very early stages of recovery, it is always hard to feel optimistic during these periods, however, it has also been proven that in recession people party harder, birthdays and celebrations are still extremely important and although they may not always be on a grand scale they certainly are still looking for balloons and decor to brighten up their events!
Superstition has also played a big role this year with many wedding couples opting not to get married in 2013, some business's have seen their wedding sales drop by more than 30%!
Helium shortages has also been very challenging, but I believe that many balloon business's have adapted really well, dug deep and found great air-filled solutions, a trend that I believe will grow and grow.
To get a better overview of how 2013 has been for balloon business's around the world, I asked a few of our Qualatex Facebook Group members to help me, I will be posting their responses over the next few days.
I would like to start with Joette's Giardina of Party People Celebration Company.
Party People Celebration Company is a family run business based in Lakeland Florida. Joette started creating balloon decor for friends, church groups and family in 2000. In December 2003, she expanded her business and became the new owner of Party People Celebration Co., a Special Event and Balloon Decorating Company.
In August 2008 Joette became a Certified Balloon Artist, an internationally recognized certification through Qualatex.
Joette Giardina, Owner Party People Celebration Company
Lakeland, Florida
Joette & Brian Giardina |