Baby Bear Design by Sue Bowler www.suebowler.com |
Material List
Sue's Window Display at Spring Fair 2023 |
Panda Bear with Pastel Rainbow |
Baby Bear Design by Sue Bowler www.suebowler.com |
Sue's Window Display at Spring Fair 2023 |
Panda Bear with Pastel Rainbow |
With Mother's Day, Easter, International Woman's Day, plenty of spring birthdays and fresh new babies over the coming months, this is the perfect time for balloon businesses to boost their marketing and sales opportunities with a bright and fresh spring theme decor and delivery ideas!
Spring is actually my favourite time of year; the blossoming trees and early flowers pushing through the earth holds so much charm for me. I don't know about you, but I definitely feel more energised and ready to take on new projects and challenges in the Spring!
International Woman's Day
International Women's Day (March 8) is a global day celebrating the social, economic, cultural, and political achievements of women. The day also marks a call to action for accelerating women's equality.
I have read much about International Woman's Day, and feel that it is important as a female entrepreneur and business owner to stand loud and proud and use this day to create greater awareness of women in business. Here is a great post, titled 6 International Woman's day social post ideas 2023, that is packed with some great ideas that you could implement!
If you would like to learn how to make a Number of Eight sculpture check out my post: International Women's Day and how to make this fabulous Number Eight Sculpture by Alexander Solomatin, CBA.
Mother’s Day is a holiday to honour and celebrate mothers (and any other woman that has taken on a 'mother' role in a person's life) and is celebrated in countries worldwide. The holiday originated in the United States in its modern form, and is observed on the second Sunday in May. Many other countries also celebrate the holiday on this date, while some celebrate at different times of the year. In the UK, we celebrate it on the 4th Sunday of lent, which means that the date varies each year according to Easter. This year we will be celebrating Mother's Day on the 19th March!
When it comes to finding the perfect gift for Mother's Day, most people leave it to the last minute (much like Valentine's Day). It is human nature to delay until the date creeps up, then frantically rush around looking for gift ideas at the final hour.
This is why it’s a great idea to start promoting Mother’s Day at least 3-4 weeks before the special day. It gives you time to remind shoppers that the big day is coming and helps them start thinking about what to buy.
Qualatex has a comprehensive range of fabulous marketing assets available to use for social media posts for Facebook, Stories and Instagram plus Facebook banners too! Click HERE for direct access or go to https://us.qualatex.com/en-us/inspiration/marketing-materials/
Rain, Sun, Rainbow, Repeat… This dreamy rainbow design is sure to make her day. Designer name: Cam Woody, CBA, Pioneer Balloon Company, Wichita, KS, USA |
Crazy for Daisies! Spring flowers are all the rage for Mother’s Day, especially in a balloon centerpiece. Designer name: Cam Woody, CBA, Pioneer Balloon Company, Wichita, KS, USA |
Flutter Into Spring This lovely design is perfect for a bright and airy spring birthday! Designer name: Eve Antonello, CBA, Pioneer Balloon Company, Wichita, KS, USA |
Grinning over Birthdays Smiling from ear to ear over this design! Designer name: Cam Woody, CBA, Pioneer Balloon Company, Wichita, KS, USA |
Sweet as Sugar Cook up this extra sweet design for a fun birthday at any age! Designer name: Eve Antonello, CBA, Pioneer Balloon Company, Wichita, KS, USA |
Babies are Magic Nothing says “Hello little one!” like a magical unicorn. Designer name: Cam Woody, CBA, Pioneer Balloon Company, Wichita, KS, USA |
Cuddle them Close This cuddly and lovely deliverable will charm every new parent. Designer name: Cam Woody, CBA, Pioneer Balloon Company, Wichita, KS, USA |
I dream of baby… Float away to baby land with this sweet ‘new baby’ deliverable. Designer name: Cam Woody, CBA, Pioneer Balloon Company, Wichita, KS, USA |
I would like to start this post with a little farm barn trivia! Do you know why farm barns are always red?
The practice actually started in the late 18th century with New England farmers applying a protective varnish to barn surfaces. The varnish usually contained some mixture of linseed oil, lime, or iron oxide, which, under the sun, would then turn to the red ochre hue that we have become so familiar with.
Children absolutely adore farm animals, and creating farm theme party decor is a colourful and fun way to appeal to children of all ages!
Earlier this month, I created a range of window displays to showcase some of the new Qualatex balloons that were launched at the Spring Fair at the NEC Birmingham. When I saw the new Birthday-Farm range I knew exactly what I wanted to make and immediately started designing a Red Barn!
To design the barn, I used Chris Adamo's Balloon Pro.co Design Tool. If you have never used this tool I strongly recommend that you have a little play using the 7 day free trial. I absolutely love it and use it on a regular basis, it helps me to work out what style of wall that I need to make to ensure that I get the end result I am looking for. This definitely makes it very worth the minimal monthly fee!
The barn is made using the Alternate Size Pack technique, with my balloons sized at 3" and 4". The Bran is built in columns, and then linked together using the "paperclip and elastic band" method. To give the barn greater stability, I added in two poles and bases and also secured it to the top of the window using 50lb monofilament line just in case someone decided to try and move it - you will be amazed what people will do to get a good photo!
The window display design was designed around this new 18" Birthday Barn balloon. Look at this balloon and now look at my window display to see the similarities!
18" Birthday Barn #26549 |
Here are all the other new products in this range:
28" CUTE HOLSTEIN COW #26540 14" MINI CUTE HOLSTEIN COW #27311 |
18" BIRTHDAY HOLSTEIN COW PATTERN #26553 |
Holstein Cow 11" White #11633 Another bit of trivia, this is Qualatex's No 1. selling printed balloon! |
34" Farm Tractor #16468 |
30" Playful Pig #16202 14" Playful Pig #41799 |
32" Hilarious Horse #16210 (Limited Availability) 14" Hilarious Horse #41796 |
Mooooove over for birthdays! Adorable cows and pigs make for a fun birthday! Designer name: Cam Woody, CBA, Pioneer Balloon Company, Wichita, KS, USA |
Last week I attended the Spring Fair at the NEC Birmingham. Spring Fair is an annual B2B trade show where businesses go, and that includes many of the major high street and online retailers as well as small independent stores, to buy new and inspiring products to sell in their stores. The fair is not only balloon and party related, it covers an abundance of products from fashion to jewellery, cookware and thousands of other products! The next show will be from the 4th -7th February 2024, so don't forget to mark it in your diary if you are UK based!
So what does this have to do with Cupcakes? Each year, for more years than I can actually remember, I have been given the amazing opportunity to create balloon designs for Qualatex Europe's windows at this trade event! Each year I am tasked with creating and designing displays that feature new balloons and products from scratch.
Balloon Cupcake by Sue Bowler, inspired by Dante Longhi |
For my first window, I was asked to feature the new Birthday Ombrè Cupcake, a fabulous new 31" Microfoil balloon.
Base Layer |
View looking into the Cupcake |
Second Layer Added |
Two Layers of Frosting added |
And the final balloon added to fill in the top |
Balloon Cupcake by Sue Bowler - inspired by Dante Longhi |
Window Display created by Sue Bowler for Qualatex Europe at Spring Fair 2023 |
With the continually soaring cost of helium and its lack of availability, finding air-filled solutions is extremely important to the ballooning community.
Creating designs using the PremiumConwin DecoCup™ + DecoCup™ is definitely the way forward, and today, I would like to share two videos with you featuring those accessories.
In the first video, I will demonstrate how to create the central support for your designs. I have two methods:
1. Using a tile base with 2x DecoCups and 1x DecoCup
2. Using a sand-weight with 2x DecoCups and 1 x DecoCup
I show two different glue options to secure the DecoCups to the tile base.
If like me, you have unused Lomey Adhesive in your toolbox. |
The Happy Birthday foil in this design is actually helium-filled, but it could easily be replaced with an air-filled version on a Deco Cup & Stick |