Showing posts with label Mother's Day Marketing. Show all posts
Showing posts with label Mother's Day Marketing. Show all posts

Thursday, March 2, 2023

Blooming Good Ideas for Spring Balloon Decor

With Mother's Day, Easter, International Woman's Day, plenty of spring birthdays and fresh new babies over the coming months, this is the perfect time for balloon businesses to boost their marketing and sales opportunities with a bright and fresh spring theme decor and delivery ideas!

Spring is actually my favourite time of year; the blossoming trees and early flowers pushing through the earth holds so much charm for me. I don't know about you, but I definitely feel more energised and ready to take on new projects and challenges in the Spring! 

International Woman's Day

International Women's Day (March 8) is a global day celebrating the social, economic, cultural, and political achievements of women. The day also marks a call to action for accelerating women's equality.

I have read much about International Woman's Day, and feel that it is important as a female entrepreneur and business owner to stand loud and proud and use this day to create greater awareness of women in business. Here is a great post, titled 6 International Woman's day social post ideas 2023, that is packed with some great ideas that you could implement!

Standing for Women!
Celebrate International Women’s Day with this impressive display.
Designer name: Alexander Solomatin, CBA, Moscow, Russia, Dmitry Novikov, CBA, Moscow, Russia

If you would like to learn how to make a Number of Eight sculpture check out my post: International Women's Day and how to make this fabulous Number Eight Sculpture by Alexander Solomatin, CBA.


Mother's Day

Mother’s Day is a holiday to honour and celebrate mothers (and any other woman that has taken on a 'mother' role in a person's life) and is celebrated in countries worldwide. The holiday originated in the United States in its modern form, and is observed on the second Sunday in May. Many other countries also celebrate the holiday on this date, while some celebrate at different times of the year. In the UK, we celebrate it on the 4th Sunday of lent, which means that the date varies each year according to Easter. This year we will be celebrating Mother's Day on the 19th March! 

When it comes to finding the perfect gift for Mother's Day, most people leave it to the last minute (much like Valentine's Day). It is human nature to delay until the date creeps up, then frantically rush around looking for gift ideas at the final hour.

This is why it’s a great idea to start promoting Mother’s Day at least 3-4 weeks before the special day. It gives you time to remind shoppers that the big day is coming and helps them start thinking about what to buy.

Qualatex has a comprehensive range of fabulous marketing assets available to use for social media posts for Facebook, Stories and Instagram plus Facebook banners too! Click HERE for direct access or go to https://us.qualatex.com/en-us/inspiration/marketing-materials/


Rain, Sun, Rainbow, Repeat…
This dreamy rainbow design is sure to make her day.
Designer name: Cam Woody, CBA, Pioneer Balloon Company, Wichita, KS, USA


Crazy for Daisies!
Spring flowers are all the rage for Mother’s Day, especially in a balloon centerpiece.
Designer name: Cam Woody, CBA, Pioneer Balloon Company, Wichita, KS, USA


I dream in watercolor…
This extra dreamy design will thrill all moms this Mother’s Day!
Designer name: Cam Woody, CBA, Pioneer Balloon Company, Wichita, KS, USA


For more great ideas, check out Happy Hour with Cam and Eve!


I have a number of previous posts that are packed with ideas and inspiration for Mother's Day! 


Easter

Easter has become the new hot holiday for stuffing balloons! Like Elf on the Shelf at Christmas, it is now popular to give a child a stuffing balloon filled with Easter Treats and topped with a Floppy Eared Bunny or Baby Chick balloon!





And finally, Babies and Birthdays featuring the newest Qualatex balloons! 


Flutter Into Spring
This lovely design is perfect for a bright and airy spring birthday!
Designer name: Eve Antonello, CBA, Pioneer Balloon Company, Wichita, KS, USA


Grinning over Birthdays
Smiling from ear to ear over this design!
Designer name: Cam Woody, CBA, Pioneer Balloon Company, Wichita, KS, USA


Sweet as Sugar
Cook up this extra sweet design for a fun birthday at any age!
Designer name: Eve Antonello, CBA, Pioneer Balloon Company, Wichita, KS, USA



Babies are Magic
Nothing says “Hello little one!” like a magical unicorn.
Designer name: Cam Woody, CBA, Pioneer Balloon Company, Wichita, KS, USA


Cuddle them Close
This cuddly and lovely deliverable will charm every new parent.
Designer name: Cam Woody, CBA, Pioneer Balloon Company, Wichita, KS, USA



I dream of baby…
Float away to baby land with this sweet ‘new baby’ deliverable.
Designer name: Cam Woody, CBA, Pioneer Balloon Company, Wichita, KS, USA

I am certainly inspired by all the new Qualatex balloons and excited to start creating! I look forward to seeing all your fabulous designs appearing on socials soon! 

Happy Ballooning! 

Sue
Follow me @suebowler

Tuesday, March 15, 2022

A Little Inspiration for Mother's Day Marketing and Promotion 2022

Mother’s Day is a holiday in honour of mothers (and any other woman that has played a significant role in a person's life) celebrated in countries worldwide. The holiday originated in the United States, in its modern form, observed on the second Sunday in May. Many other countries also celebrate the holiday on this date, while some at different times of the year. In the UK, we celebrate it on the 4th Sunday of lent, which means that the date varies each year according  to Easter. This year we will be celebrating Mother's Day on the 27th March! 


When Should You Start Promoting for Mother’s Day?

When it comes to finding the perfect gift, most people leave it to the last minute (much like Valentine's Day). It is human nature to delay until the date creeps up, then frantically rush around looking for gift ideas.

That’s why it’s a great idea to start promoting Mother’s Day at least 3-4 weeks before the special day. It gives you time to remind shoppers that the big day is coming and decide what to buy.

Last year I wrote a post: "Mother's Day Social Media Marketing Ideas- Are you Ready? 
This post is packed with great ideas for making compelling and memorable social media posts.


Here are some more great promotion ideas for this year's campaign.

Mother's Day Giveaway promotion.

Running a giveaway is one of the easiest ways to raise awareness for your Mother’s Day promotions. They are hugely popular with most audiences and have the potential to go direct tons of traffic to your business website. 

For instance, you could run a photo contest, asking people to share their favourite photos with their mother,  family, or with their kids for a chance to win a special prize.



Before running your contest on Facebook, it’s essential to understand that you are responsible for lawfully operating it. This means that it’s your job to make the following details crystal clear:

Your official competition rules
Offer terms and eligibility requirements
Compliance with rules governing the promotion and prize you offer
It’s a great idea to create official terms and conditions to ensure your contest runs smoothly.

Your contest rules should include:
  • Who can enter your contest
  • How people can enter
  • A description of the giveaway prize
  • How you’ll choose a winner
  • How you’ll deliver the prize
  • When the contest starts and ends
  • It would be best to display your contest rules where users can see them. For example, you could create a landing page and link to it to your Facebook giveaway post.

Make sure that you follow the Facebook competition guidelines:

1. You Are Responsible for Running Your Contest
2. Be Clear Your Contest Is Not Affiliated with Facebook
3. Know Which Contests Are Allowed on Facebook
4. Do Not Require Prohibited Actions to Enter
5. Avoid Running Competitions on a Personal Profile
6. Get Permission to Use User-Generated Content
7. Facebook Will Not Assist With Your Promotion


If you are looking for inspiration, check out the Balloon Decor INSPIRATION section on the Qualatex website. You can easily find what you are looking for by using the search options. Here are few beautiful designs featured in the Mother's Day section.









To check out the 2022 Qualatex Spring & Summer Collection, visit https://europe.qualatex.com/en-gb/products/print-catalogues-fliers/spring-summer-collection/


I look forward to seeing all your fabulous Mother's Day marketing posts and if you have never run an online contest, why not try one this year? Who knows, it might just be very successful! 

Happy Ballooning! 

Sue
Follow me @suebowler