'I want that one' - a simple tried and tested trick to sell more balloons!

Last week I wrote a blog on how to turn the 'mini' Qualatex Microfoils into big profit earners, I suggested that the 'mini' Microfoil designs are perfect for counter top sales and impulse purchases.

Design by Sue Bowler CBA

Today's blog follows on from this point and was inspired by my husband John. John has worked in the balloon industry since 1991 and has held a number of different roles within the industry. We spend a lot of time talking about our industry, here are his thoughts on how we can inspire our customers to buy from us.

When we walk round stores, what makes us buy what we do? Do we always know what we want when we walk in or are we looking for inspiration?

So how can we discover the little tricks that will help us to sell our products and designs to the general public?  First of all I guess we need to know what it is that inspires the public to purchase a particular item.  Now there are many large corporations that spend millions of pounds, dollars and Euros on researching this very issue.  Clearly we don’t have that kind of money to spend on research so how can we get this information?  Well let’s not forget that we make up a section of the society that we refer to as ‘General Public’ and we can learn from looking at ourselves.

It is often said that the smartest ideas are the simplest ideas, and so it would seem.  

Design created by Keith Stirman CBA & Dominic Cassidy CBA

A very good friend of mine taught me an invaluable little trick a number of years ago and I have seen it work on many occasions and I am especially pleased to report that her business has flourished from its humble beginnings to become one of the most impressive balloon stores that I have seen and many others have made the same comment.  Oh the trick! Yes I’m coming to that now.   We are fortunate in our industry that we can offer a bespoke service of unique designs and deliveries rather than just a single product ‘off the shelf’. 



Firstly it is important to know that the majority of the ‘public’ will only ever buy what they see, they have little time for design and creativity and let’s face it, if we left it to them they would leave with a single balloon on a weight.   So, it is our role to inspire them and give them ideas, and the best way to do this is to have some 'ready to go' Balloon Bouquets and other ready made designs on display such as this adorable Minnie Mouse Bubble sculpture and the beautiful Tinker Bell & Fairy Friends Bubble design, never be afraid to make your designs impressive! 

Design created By Shirley Ray CBA

So, having impressed them the next thing is to make the customer feel that the product is value for money, now this is the smart bit!  The best way to do this is to show that others have already paid for the same design and therefore endorsing that it is value for money.  To do this, simply add a ‘delivery note’ and a personalised gift tag creating the impression that it is waiting for a customer to collect or the driver to deliver.  If the design is exactly what the customer wants you can offer to swap the gift tag and let them take that one and you will ‘make up another one’ or if they want it in a different colour or for a different celebration you can build one just for them. 

“But I want that one!” I think it is human nature for many of us to want what somebody else has and this, is the key to this little trick. 

With Halloween less than 2 weeks away, it's time to fill your store with 'ready to go' Halloween designs and try out this simple little trick!
Remember, you can do this all year round, every day someone is celebrating a birthday or a new baby arrives!
Dont forget The Qualatex Event, 5-7 Nov, Oxford, UK & The World Balloon Convention, 22nd-25th March 2012, Dallas, USA, where you will learn how to create wonderful designs such as the one's featured in this blog created by Shirley, Keith and Dominic and much much more!

Looking forward to seeing you at the Qualatex Event in 2 weeks time!
Sue

Heat Sealing Qualatex Microfoil Balloons and turn those 'little balloons' in to BIG profit earners!

I remember the first time that I heat sealed a Qualatex Microfoil balloon. I did not own a heat sealer, so I tried other methods that I had been told would work... like using a travel iron or curling tongs. After many very unsuccessful attempts, burnt fingers and ruined balloons, foil covered iron and tongs, I decided that if I wanted to sell these beautiful little balloons I would need to have the correct equipment!

Mini & Maxi Sealer by Premium Balloon Accessories

Even using the correct equipment you will need to follow a few simple rules:

• Test your heat sealer settings, too high will melt straight through the balloon and too low it will not seal the balloon closed. I find that somewhere between 3-4 is usually perfect!
• Inflate your balloons carefully with a hand pump, make sure that they are firm to the touch, being careful not to over-inflate or they will pop!
• Do not allow any of the air to escape whilst you prepare the balloon for heat sealing.
• Start low (near the opening) on the neck of the Microfoil balloon, as this will give you a second or even third opportunity to do it again if at first you don't succeed!
• ENSURE THAT THERE ARE NO CREASES IN THE NECK, smooth out the foil neck prior to heat sealing, creases will allow air to escape.
• Place the balloon under the bar of the heat sealer and press down firmly, the light will come on, then go off very quickly, keep the bar down and the pressure on for a further 5 seconds, this will really ensure that the Microfoil  balloon opening has sealed together.

Here is a short video clip that I hope will help.

So now that we know how to successfully heat seal our Qualatex Microfoil balloons, we need some inspiration on how to use them!

Let's start with the fact that once these air-filled balloons have been heat sealed, they will never go down, an ever lasting balloon- what a fantastic selling point!

This is one of my favorite idea's using the 4" Hearts, they are perfect for weddings and so many other occasions! Simply fill a vase and leave them on your counter and watch them sell!

Qualatex have a fantastic range of 'mini' Microfoil balloons these include 4" & 9" Rounds, Hearts, Stars, 9" Squares, 13" Tapers and the fantastic new range of 9" & 14" design coordinates!

Please note that not all of these balloons are available in every country, check with your Qualatex distributor.

Here are a few simple idea's using the new 14" 'Soft Giraffe' # 32932. These are perfect for counter top sales, impulse purchases and also as a base for a centerpiece design!

Designs made by Sue Bowler CBA

• Start by creating 2 x 5-balloon clusters using 5" Qualatex latex balloons, the base cluster is inflated to approx.3" and the top cluster to approx. 2", they need to be small to be in proportion with the 14" Microfoil balloon. 
• Secure the 2 clusters together and add a weight to the base.
• Secure the heat-sealed 14" Soft Giraffe to the top of the double cluster, using a small scrap of 260Q is perfect!
• Add detail such as a small bow or additional balloons, I have used Goldenrod which perfectly compliments the Soft Giraffe balloon, please note that these small balloons have been made by inflating the tips of 350Q's and not 5" balloons!

 Here is another fantastic design idea using the new 14" Birthday Frosted Cupcake! 

Here is a close-up of the base, this time I used the inflated tips of 260Q, choosing color's that are featured within the Cupcake

 

In this design I have used:

• Birthday Frosted Cupcake 35" # 30683
• Birthday Sprinkle & Sparkles 18" #30677
• Cupcake & Presents 11"        # 31227
• Birthday Frosted Cupcake 14" #32935
• Purple Violet 5" # 82697
• Lime Green, Robin's Egg Blue & Wild Berry 260Q

I am very excited as I will be teaching 3 great classes at the World Balloon Convention in March 2012. I can guarantee that I will be showing many new and exciting concepts working with air-filled Microfoil balloons to capture those retail sales as well as for decor and centrepieces!

Do not forget, these small balloons can and will make you BIG profits! 

Have fun with one of my favorite balloons!

Sue

A few tips for those who are ready to take the CBA Practical Exam... I promise there is nothing to be nervous about!

With more and more balloon professionals working towards their CBA accreditation, I thought that it might be a good time to write a blog about how you can prepare for the big day!

Taking the practical exam is the final step in earning your CBA and this can only be accomplished after completing the 3 online tests, "QBN Balloon Basics", "QBN Balloon Deliveries" and "QBN Balloon Decor" and passing!

Now you are eligible to take the CBA Practical Exam and I want to share some tips with you that I hope will help you on the day!

You wont be doing this!

  


Firstly, I do not want you to think of this as an EXAM, the minute we use that word most of us go into complete panic mode and remember our schooldays of sitting hour after hour with a piece of paper in front of us desperately trying to recall all the information that we had learned over the past XX years! I can guarantee no desks, just a work table to work on and no written exam, you will just be asked to answer a few questions, no 'trick' questions, no 'curved balls', just things that you learned when you watched the DVD's!

We are a creative 'bunch' of happy people, working with balloons is our passion therefore I would rather you consider this as a your very best balloon job (which of course they all are) and the opportunity to shine and to confirm that you are the person who completed the online tests and that you understood the curriculum!

Let me start by talking about the practical side of the assessment process... I much prefer the word assessment :)

I would like to say at this point, that taking the CBA practical is not a competition! I believe that many people think that they have to create something that has never been seen before, in terms of idea's and techniques, I can assure you that this is not the case. Designs that score well are those that demonstrate a good knowledge of the principles and elements of design... all the 'stuff' that you just learned in the QBN program and not how you have invented the next great technique... there is plenty of time for that later when you enter competitions!

1. You are required to design and make one SOCIAL EXPRESSION bouquet.
What is meant by Social Expression? As usual I 'Googled' it!  I was pleasantly surprised with the result, it really defines what it means! Here are a few examples...

A friend has just had a baby. What do you say?

·        Congratulations!

Your  friend  is ill. What do you say?

·        I hope you feel better soon.

·        I hope you get better soon.

It’s a friend’s birthday. What do you say?

·        Happy Birthday!

·        Many happy returns!

So this is easy, you need to create a balloon bouquet that expresses a message... and there are many messages that you could choose from,  just simply open your Qualatex catalogue and you have a wealth of beautiful balloons with messages that you can use within your bouquet.

Here's an example using a design that I created:

Firstly, this design is called "Bottle Buddy Bouquet", it gives me the opportunity to make a bouquet that also acts as a gift! The bottle could be the recipients favourite 'tipple', but make sure you are within licencing  laws if the bottle contains alcohol, you could always use a non-alcoholic drink, which could be fun too...

Bottle Buddy designed by Sue Bowler CBA

What 'social expression' does this bouquet convey?

• 'Happy 50th Birthday' - reflected through use of the Silver & Black Birthday Elegant Sparkles & Swirls and the 50-A-Round 11" Qualatex Balloons
• Let's Party! - The wonderful 8-Point Star Shape topper -Let's Party Sparkle & Swirls, 28" Microfoil balloon.
• With love - the 4" Gold Microfoil Heart, held by my Bottle Buddie that could be personalised with the recipients name!

This design says it all, it has a clear message, it's fun and perfect for a delivery!







Remember when you create your design... think California Law!


2. You are required to design and make one TABLE CENTREPIECE of your own design.

Centrepiece designs by Sue Bowler cba

What is a table centrepiece? It is simply an arrangement placed at the centre of a round or rectangular table where no part of the display blocks view lines. These are usually defined with the base element of a centrepiece not exceeding 14"  and a good clear visual gap before the use of any aerial balloons, usually a distance of 24" or more from the table top. Once again your design should demonstrate your understanding of principles and elements of design. Here are a few tips when you are creating your designs:

• Have a strong focal point in the arrangement and draw the eye through the focal point by repeating balloons and other design material in a clear line or lines.
• Make sure your design is visually balanced and mechanically sound.
• Choose one of the colour harmonies for your arrangement and stick to it in all of your materials.

Your centrepiece design can be an air-filled design, using a central pole to give you the required distance between your base and top elements! Or it can be a base design connected with a complimentary helium filled arrangement. Remember when you create your design... think California Law!

3. Make a Duplicate Balloon Bouquet, working from a photograph, both the photo and materials are provided for this. I recommend that you practice 'specialty' skills & techniques such as creating 'Gumballs', Double Bubbles, correctly inflating GEO Donut's and GEO Blossom balloons! A new element to the assessment is that you are required to correctly inflate Qualatex Bubbles and Deco Bubbles, if these balloons are new to you I recommend that you watch the video clip on Qualatex.com  http://www.qualatex.com/qualatexbubbles/ It is important that you have the ability to re-create accurately designs from a photograph, this is especially important for referrals and relay business's.


4. Make a Duplicate 'Balloon Flower', working from a photograph, both the photo and materials are provided for this. Instructions for the Balloon Flower can be found at 'Instruction Sheets' on Qualatex.com or in the QBN Balloon Delivery & Bouquets' Kit. Just make exactly what you see, nothing extra, keep it neat and tidy!


5. Construct a 5' (length) of air-filled, 5-Balloon Cluster Spiral Garland, using 11" balloons, these do not need to be inflated to 11", between 9"-10" is perfectly OK, but you must ensure that all your balloons are the same size... use a template! The spiral pattern must be correct and the column should be constructed well and should not fall apart on a firm shake! You will be provided with the balloons and Dacron line for this.

6. KNOW YOUR KNOTS! You will be asked to demonstrate how to tie a temporary knot and a permanent knot as per the QBN curriculum!

Temporary knot

7. Answer 6.... only 6 questions from the curriculum, and either demonstrate a mock balloon delivery sales phone call or make a mock balloon delivery presentation during your assigned 15 minute panel interview.
OK, I would be lying if I said that this was easy... it's not difficult, but this is where most peoples nerves kick in!
 However, the panel will never allow nerves to stand in your way and they will try and make sure that you are relaxed as possible, if your mind goes blank, then you'll be asked another question or you can re-visit the question later and in most cases you'll be relaxed enough by then to remember.

Balloon Images Magazine Oct/Nov/Dec 2011

• Make sure you know the principles and elements of design... as additional reading check out the great series of articles in IMAGES  magazines starting with April/May/June 2011 this issue covers Balance & Line, July/Aug/Sept 2011 covers Scale & Texture and Oct/Nov/Dec 2011 covers Colour and Proportion.

• These articles are invaluable as they will really help you to fully understand the importance of these within your every day work.

Balloon Images Magazine Apr/May/Jun 2011

• Make sure you understand the business side of your business, once again, in addition to the resources supplied with the QBN program look at the great articles featured in IMAGES magazine such as Protect Your Business Trade Secrets April/May/June 2011.

With the mock delivery or telephone call... give it your all! Why not, everyone on the panel will have been through the exact same process, remember all the points to making a good delivery or talking a phone call order...  sing Happy Birthday or if you do not feel confident enough to sing, how about reciting a simple Birthday poem like some did in their delivery presentation, which was great! If you are asked to do a mock telephone call you can ask to turn your chair round, this may help you so that your not looking at the person you are suppose to be talking to on the telephone!


There is a Guide to Taking the Certified Balloon Artists (CBA) Practical Exam, that you can download from Qualatex.com, this is full of other  very valuable information that I have not included in this blog and the actual CBA Practical Exam Score Sheet, so you can see how many points you are scored for each of the sections of the exam... a very helpful tool! 

Design Basics Book

Finally, review the DVD's, resources and your completed online tests, remember this process is simply to confirm your knowledge of the QBN curriculum!

For me, becoming a CBA is not just about remembering what you have learned on the day, it is about using the knowledge and skills that you have learned each and every day within your business. I know that when I passed and became a CBA 16 years ago, it was a little like passing my driving test! I was certaininly not a perfect driver but I had the knowledge to be and from that day on I REALLY learned how to drive well... so once I became a CBA I started to look at my business in a totally new way, the designs that I created and still create today are all based round understanding the principles and elements of design, which colours I use together and how I can make my design look visually pleasing... and most importantly how to run my business... understanding how to price my work, and the list goes on and on! 
I hope for those of you who are planning to take the final steps towards becoming a CBA that you have found this information useful... Good luck and I look forward to reading your name as a new CBA in Images magazine soon!

Sue


If you want to find out when and where the next CBA exam will take place you can visit Qualatex.com or contact your nearest Pioneer Office, there are often opportunities to take your exam at  Qualatex Events such as the one being held in Oxfordshire next month and the World Balloon Convention in Dallas next March!

Pinch me... am I dreaming? An amazing opportunity to decorate a party of a lifetime!

"Imagine being able to create the party decor that only dreams are made of, where the balloons are unlimited and you have a full staff to help you to bring it all to life"! ...

Final Night Gala WBC 2011 designed by Rocky Toomey CBA

I am so very lucky, I have attended balloon event gala's and parties world-wide over the past 20 years that has stimulated every emotion within me ... from that amazing WOW factor as you walk into a wonderland of awesome decor, TINGLES that have run through my whole body as special effects have created sheer magic within a room,  and TEARS of joy knowing that this is an industry that I am so very proud to be part of.

Balloon IMAGES Sept/ Oct 1996

I have had the honor to be part of a number of these magnificent gala's and parties, as a delegate at IBAC 13 (International Balloons Art Convention) 1997, I worked along side Marloes Bakker-Marsden, where she taught me how to use 260Q's to help create beautiful Grecian Urns for the 'Golden Age of Greece' final night gala. Marloes first wowed our industry in 1996 when she and Gunter Blum of Australia, used their innovative technique using 260Q to create their sculpture 'Fishing for Compliments', as featured on the front cover of Images magazine September/October 1996.

Balloon Images Nov/Dec 1998

I have also had the honor to work long side other incredible designers such as Rocky Toomey and Terry Mulryan Toomey of Future Affairs Productions in Providence, RI, USA, who are absolute Masters when it comes to creating grand gala decor and special effects. I will never forget the incredible final night gala 'Phantom of the IBAC', IBAC 14 1998. There is a great article on this fabulous gala in IMAGES November/ December 1998, it is well worth a read.
I could go on, there have been so many spectacular parties and gala's, each one special but they all have one thing in common, they are all memory makers that leave a wonderful lasting impression long after the event has gone!

Now you have the opportunity to make that dream a reality!

For the very first time, Qualatex in conjunction with the World Balloon Convention is giving you the chance to rise to balloon stardom by offering  2 opportunities at the 2012 World Balloon Convention to take the leading role in designing one of two prestigious parties : the Thursday Night Theme Party or the WBC Grand Gala.

Along with the opportunity to design and execute the winning decor, each winner will receive:

· Transportation to and from WBC 2012
· Full-package Registration for WBC 2012
· Lodging for the duration of the event

  

Where do you start? Well if you are anything like me, your mind will go into 'creative overdrive', but on a more practical note you should start by reading the How To Enter and the Eligibity section by visiting www.worldballoonconvention.com  you can then download the entry form that gives you full details of what you have to do next! But you need to get started as the closing date is 15th October 2011!

Opportunities like this are very rare, the kudos that designing and creating decor of this magnitude can bring you and your business is enormous, what better way to impress your clients and demonstrate your skills as a 'Master' event decorator.

I wish you every luck and am very much looking forward to meeting the winners at WBC 2012!

Sue

Wedding Fair Decor... and how my day went!

Well, I have to say that this wedding fair was so very different from my first over 20 years ago! With a few years of experience behind me and a greater knowledge of what a bride is looking for, I felt much better prepared, even mildly nervous and excited all rolled into one!

Sue Bowler Wedding Fair Display

Deciding how to decorate your stand at a Wedding Fair takes a little bit of thought. I decided to opt for the 6' table option with a little space each side... that's how it was described when I booked my place at the Wedding Fair. The venue was made up of a series of small rooms with an easy pedestrian flow from room to room. The ceiling was a good height and pretty neutral which made it a little easier for me to add colour to my decor.

Last year I wrote and designed a Wedding Decor Course which is made up of a series of days known as Complete Wedding 1 and Complete Wedding 2, there will hopefully be a 3rd and final part to the series... yes, you've guessed Complete Wedding 3! But this has yet to be written, so maybe it will be added to the training calendar in 2012 or 2013?

There are a number of aims and objectives to these courses, not only do I teach balloon artist how to create elegant wedding decor but also how to work with different colour palettes, some subtle others bright and bold, this for me this is where I believe brides find balloons too domineering or intrusive at weddings, and subsequently decide that balloons are not for them... so I thought that I would use some of the concepts that I have been teaching and create decor using the very same rules.

My space was limited, so I needed to ensure that whatever decor I created will look elegant within the space that I had. 

Deco Bubble Scroll Filigree All Around ＃23593 20"

I love the Filigree pattern, it's elegant and it is perfect for wedding decor and the venue I was exhibiting in, so using the Qualatex 24" Filigree & Hearts-A-Round and the Qualatex Deco Bubble Scroll Filigree-All-Around was an easy option for me as my main focal balloons.

I like to keep a large percentage of my wedding decor neutral and worked with Qualatex Pearl White and Qualatex Diamond Clear balloons, to continue with the filigree theme, I double stuffed some of the Pearl White balloons with 11" Filigree & Hearts-A-Round, which added visual texture to my decor.

For colour, I introduced Burgundy Organza, with Burgundy and Quartz Purple satin ribbons and a selection of small silk flower heads, all of which complimented the decor beautifully. Organza is a very light and airy fabric and although the colour was dark it really does not appear heavy or overbearing within wedding decor and it swags easily which is important to create the look that I want in my work.

You will see that I have kept my decor simple, just two columns, linked with a 'Cloud 9' cluster and the swagged organza. On the table I added an air-filled centrepiece design that complimented the columns perfectly. I swagged the front of my table and added my portfolio along with a screen that showed different wedding decor idea's and concepts on a rolling presentation, and finally adding my new brochure ready and waiting for brides to pick.

I first introduced my Bride & Groom sculpture at weddings fairs over 15 years ago, I was a little apprehensive then as to the response that they would get, but discovered very quickly that they were a huge hit and very popular. So I had no hesitation to to include them this time at the wedding fair, as I could not see why they would not have the very same reaction. This time a created an updated design, something that I have not taught as I wanted something fresh and uniquely mine, I was very happy with the result... I used the Qualatex Man's Face 5' balloon for the groom, but drew a simple face for the bride as I wanted to show both options. I used the Qualatex 5" Diamond Clear Butterflies-A-Round, double stuffed with Pearl White 5" inside in the brides dress, knowing that Butterflies are very much a wedding theme for 2011/12!

Bride & Groom designed by Sue Bowler

Once I had set up my display, I was approached by venue staff and other exhibiting vendors, "Wow, these are the nicest wedding balloons I have seen", was one of the comments, along with "what a beautiful display"! I had many compliments throughout the day for my designs, brides who were not considering balloons at their wedding previously were now interested, which is exactly the response that I was looking for!

As expected the Bride & Groom sculpture proved to be extremely popular, so I am expecting to take plenty of orders for these over the coming months and years hopefully!

My very first wedding fair was such a different experience, I really did not know how to present myself or my company. I made the fatal mistake of attempting to show every colour of balloon that was available, I had not prepared good literature to hand-out along with many many other mistakes.

Wedding fairs can be expensive, making sure that you are fully prepared is the key to success. As I started by saying, I am no expert but I hope that by reporting my experiences has given maybe some of you some valuable hints and tips to make your wedding fairs a huge success!

Good luck!

Sue

If you are interested in attending the Complete Wedding Series courses visit www.thequalatexevent.com the courses are currently held in the UK and some European countries.

Guest Blogger Rita Tavares shares her thought's on Marketing, Ethics and Kindness in the Business World

Rita Tavares of Tristar Balloons Florida.

What comes to be Marketing, Ethics and Kindness in the Business world?

People mistake Marketing for just a nice commercial, a sale of a product or service, or even a nice presentation. Marketing is all of the above, but it is also product research, product development, market research, branding, and customer support, among other things, all in one package.

Many professionals uses Marketing the wrong way, making the imaging of the product something totally different from what it actually is.

According to Professor Raimar Richers, one of the defenders of true Marketing and an authority in the subject says that Marketing is something totally different from what we have been taught to believe.  Marketing is an English word derived from the Latin word “Mercátus”, which means commercialization. Bartels, another Marketing expert, the expression was first used in the early nineteen hundreds, through early publications on commercialization. One can say that true marketing is about meeting necessities and not creating them. Marketing should be an important tool for social balance.     

For the AMA (American Marketing Association) marketing is an organization function and processes that deals with the creation, communication and the delivery of value for the client, as well as the management of the customer relationship, that benefits the organization and the public. It’s not only that creative commercial on TV, or the beautiful illustration on a magazine. Marketing is 90% behind the scenes work and 10% exposure.     

It’s safe to assume that Marketing is the central point of business. Is how you will attract your customers and keep them. To accomplish that you will have to go beyond just an image and deeply understand your market and what your customers are looking for.

Some rules to be followed are: 

·      Always plan what you want to sell

·      Be ethical

·      Market research

·      Work on the product presentation

·      Understand your customer needs

·      Well throughout product lunching plan

·      Logistics, logistics, logistics

·      Product promotions

·      Advertising

·      Post-Sale support

·      Product improvement

·      Unified communication between suppliers, manufactures and client

Marketing complements what people want to buy and not what you have to sell or like to sell. In his book “Marketing”, Professor Raimar Richers states that Marketing is the ability to understand and meet your client’s needs. Marketing should not be used to salvage a poorly designed product. It’s important that you understand that success comes with hard work and that good fortune will elude you if you try to cut corners.       

One of the most challenging things in business is to stay ethical in any situation. Many times the business environment can be so competitive that we are tempted to do “whatever it takes” to gain the edge.

Ethics is a system of moral principles, the rules of conduct that guides each one of us to do the right thing regardless of the situation. To be Ethical is to always know the difference between right and wrong. To never abandon these principles is to be willing to pay the ultimate price.

The question is: How do we stay true to these principles and when you are pressure to deliver? A good way to stay true to what is right is by always expecting to be treated the same way that you treat a person and/or a situation. You hope to never be done wrong by someone or situation. The same way you should treat others and any situation as if you were on the other end.         

Tom Peters in one of his book said:

- Be honest in any situation - is the result of the business, a credit and always mention the author's work, it is ethical kindness = = Marketing.

- Always have the courage to take decisions or mistakes - even against the advice of others, be fair to others, even though for this you have to go over a brother, does not condone unfair people.

- Be tolerant and flexible - you have to know and then judge the people, or do not judge just by listening, it is always dangerous.

- Be healthy - to act according to his principles, even if its principles are not equal to his best friend.

- Be humble in every situation - just so we can recognize individual success.

Ethics and the Internet – The Internet has changed the way we communicate. The speed in which we communicate, get informed, paid and work has forced us to be more disciplined and more careful with our actions. Let’s not use these challenges to not do the right thing. Let’s make sure we influence people “one click at a time”.

And last but not least, Kindness (Marketing= Ethics=Kindness).

Kindness sometimes is seeing as weakness and not strength. The industry expects business aggressiveness and not mild disposition and goodness. The more “in your face” attitude you have, the more result oriented you are. What we don’t realize is that being kind means a healthier emotional person. The healthier you are the more productive and creative you are. Productivity and creativity will undoubtedly put you in a better position to be successful. To have positive attitudes when life presents you challenges is what will define you as a person and a professional. Companies are looking for people that can handle adversity with grace. They are better equipped to establish healthier and productive work environments. 

Available from Amazon and other book stores.

I read a book two months ago called “In Search of Excellence”, by Tom Peters. In the book he talks about how companies can improve their sales performance. The message was that if you want to your company to excel, hire people with positive attitude, team players, instead of people that are all about themselves. In the book he lists some of the things that you may want to look for when interviewing for a position.

- Positive attitudes - An employee who speaks against or denigrates the image of another worker, even if they are "mortal enemies", creates a negative work environment;

- Happy employees will create happy and satisfied customers, increase sales;

- Always try to do the right thing no matter what the situation is. If you hear something that is wrong, do not pass it on, forget it;

- Kindness can generate profits, both in the financial and emotional sense.

References:

-       O que e Marketing – Raimar Richers

-       American Marketing Association

-       The Little Big Things – Tom Peters

-       In Search of Excellence – Tom Peters

-       The New Rules of Marketing – David Meerman Scott

-       Be Excellent at Anything – Tony Schwartz

-       Walt Disney’s Way – New Word City

Wedding Fairs for Event Decorators... the preparation!

Preparation - where do I start?

Last weekend I exhibited at my first Wedding Fair for more than 10 years! Wow, what a quick and huge learning curve it was, as I only decided at the last minute to do the fair, so where do I start? I only had 2 weeks to get everything ready!


Although I am a competent balloon artist and wedding decor designer, being prepared for a wedding fair is another matter!

I started by asking some very good friends of mine who run a very successful balloon business for some advise...


“You need some literature to hand out”
"Literature... like a brochure type literature, with pictures, prices and all that”? I replied
"Yes, Brides need something to take away to look at once they leave, to show their future husbands and families, a reminder of you and your services”!


Of course, they were right, I would need to have something they could take away with them and thinking back to the blog I wrote recently about business cards (Benefits of Business Cards as a  Marketing Tool- August 2011) I knew that it would need to look professional and truly reflect my business and services.

I am very lucky, I have many great quality photographs of wedding designs that I have created over the years, so finding good pictures was not difficult for me, but I know that many balloon artists struggle to get great pictures, here are a few suggestions:

Downloaded picture from the QBN Resource Center

If you are a QBN member (and if you are not a QBN member... why not, join today)! There is such a great resource area as well as many other fantastic benefits!

On the left hand side of the Qualatex home page there is a side menu with purple writing, under Qualatex Balloon Network, there is a sub-heading, QBN Resource Center, click here, once inside,  click on Marketing Resources. You’ll now need your QBN number and password to go any further. You will now see QBN Marketing Resources Search, if it’s specifically Wedding resources you are looking for then under Theme, select Wedding, but if you have never visited before leave all the options at ALL and see whats available, you’ll be amazed at how much great stuff is there! You are allowed to freely download and use these images!

Downloaded picture from Bouquet Ideas -Everyday

Another great suggestion is again on the Homepage side menu, click on Bouquet Ideas - Everyday, then click on Love, again you’ll see some great bouquets that you can freely download and use for your marketing.


There are other resource options such as attending good quality balloon courses that not only offer a days training but portfolio quality photograph images of the designs being taught, such as the Qualatex Complete Wedding 1 and Complete Wedding 2.

Complete Wedding Series 1

Complete Wedding Series 2

Please do not be tempted to ‘borrow or copy’ pictures from other balloon artists websites, or Facebook pages, there are copyright laws and you would be breaking them, so only use pictures that you have permission to use, such as those on the Qualatex website or are given as part of a course... and make sure you have the ability to recreate to the same high standard any of the designs that you use :)



With  a good range of wedding pictures, I was now ready to design my brochure.
Now, came my next hurdle, my computer abilities are limited and designing a printable brochure is a little outside of my league... again I asked my wonderful friends to help me and together we created a simple but effective brochure, just an A4 folded leaflet (A4 is slightly larger than US Letter) this would give me an A5 (half of A4) 4 page leaflet/brochure, perfect size to give away, with enough space to give all the relevant information.
You might need to pay to have yours set up in the correct format by the printer, but as long as you have a good idea of how you want your brochure to look and all the information and pictures that you want printed ready then the cost should be minimal, most printers offer this service, but it will cost you, it may pay to get quotes from different printers?

There is another fantastic option if you are unable to put your own brochure together in time, once again as a QBN member you can download from the same resource area this Magical & Memorable  flier, perfect to show brides how elegant, romantic and magical balloons can be for weddings.

I decided to keep my brochure simple, a good selection of photographs, a little information about me and my abilities and a sample guide price list, just to give an idea of my pricing structure and of course all my contact details along with my website!

I have to admit, I was so excited when they arrived, it was a momentous moment opening the box!

Sue's brochure centrefold

Sue's brochure front and back cover

With my brochure ready, I now needed to get everything else prepared for my big day...